How pay TV can survive in the saturated market in Hong Kong?
Objective:
l analyze different services provided by the pay TV companies in Hong Kong
( Hong Kong BoardBand and NOW TV)
l Other than pricing strategy, how these companies compete with each other?
l Discuss if customer services is a most important part which let the company setting on the leading post in the market segement
Theories
1. five forces
2. pestel
3. Ansoff Product-Market Growth Matrix
4. BCG matrix
5. Swot analysis
0 comments:
Post a Comment