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» » How pay TV can survive in the saturated market in Hong Kong? ASSIGNMENT INSTRUCTION

How pay TV can survive in the saturated market in Hong Kong?

 

Objective:

l          analyze different services provided by the pay TV companies in Hong Kong

( Hong Kong BoardBand and NOW TV)

l          Other than pricing strategy, how these companies compete with each other?

l          Discuss if customer services is a most important part which let the company setting on the leading post in the market segement

 

Theories

1.          five forces

2.          pestel

3.          Ansoff Product-Market Growth Matrix

4.          BCG matrix

5.          Swot analysis

 

 


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