Research Korner: Vodafone Articles

Research Proposal Sample on Vodafone UK Customer Satisfaction

Introduction             In the business industry, it is important to gather customer to make the product and services sold. Therefore, keeping a customer is difficult in the business when it is in the starting stage. A business will find it harder to find prospective and loyal customer when operating abroad. And because of the economic problem that many countries are facing now, another challenge was revived; how to keep the customer? The Customer Satisfaction The customer satisfaction is a business term that measures how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy1.             Every business’s mission is making the customers as their first priority. In accordance to this, the business must fill or serve the satisfaction of their customers according to what preferences that the market is demanding for. For an instance, if the business is in the food industry and the customers’ wants different variations of soup then, the management must look forward to create sumptuous dishes.             Some business use different approach in leading their customers in the satisfactory stage like making special for their valued customer or raffle promo or making a sale for some products, anything that will catch the customers’ attention and at the end bringing the profit and customers’ trusts. The business literally promotes their product with the use of their customer because if one customer felt great to their product or enjoyed the service, he/she will make it on the broadcast among with their friends. The value of customers in the business is very high thus; the business needs to find impressions to keep them coming back to their establishment.             In the case of finding such market in the other country, is like finding a needle in a vast gassy meadow. It is hard when the business is new to the eye of the customers. It is hard when the business is not prepared in approaching the customers well. It is hard when the business has many competitors in the area. The need for adjustment is highly acceptable. And because of these issues that surround the business industry, the proper guidance is highly appreciated. The Vodafone case can be a basis in catching the customer’s interest. The Vodafone Vodafone UK has more than 17 million customers and is part of the world’s largest mobile community. Vodafone’s leadership in mobile voice and data communications has continued, thanks largely to its focus on developing its brand and customer experience2. In this big company, reaching the respect of the customers is not new to them. Most especially, the Vodafone is a technology-based business and the impact of acceptance is expectedly high. But even a good business like Vodafone still needs to assess their customers and answer every question of their customer. They also consider many opinions and suggestion coming from their customers so that, the evidence in the growing customer acceptance make their gross reach the highest every year. However, the challenge is still there in every kind of business. Customer’s Challenge Vodafone is constantly looking for new ways to drive interaction and enhance the service that we offer to our customers, while at the same time making the life of our people simpler and more rewarding. However, Vodafone recognized that it was not differentiating the needs of its in-store customers or allocating store employees according to their areas of expertise. This meant waiting times could be lengthy and the level of service provided varied on the store employee’s area of expertise. So, Vodafone introduced a re-branding program aimed at improving the customer journey in store, as well as differentiating Vodafone from its competitors. Based on the macro planning principles of “Organize me, Engage me”, the key components of the refit included greater automation in-store, the option for self-service through kiosks, and footfall counters to track the volume of customers in-store and optimize the customer flow. Benefits to the Customer • Improve the customer experience – customers now have more time to browse the store and choose how to purchase, so everyone benefits from faster and more efficient service, in a more relaxed atmosphere. This has led to a considerable uplift in customer satisfaction. • Increase performance – optimized stores outperform other stores. Average contract volumes have increased with average upgrade volumes also increasing. • Minimize business disruption – systems availability is enhanced, with a substantial reduction in support calls and improvement in first time fixes, increasing sales opportunities • Maximize profit margins – self-service significantly reduces the cost of sale especially amongst core pre-pay customers • Enhance productivity – automation of commodity purchases enables faster transaction times and frees up resources to help other customers. The number of customers leaving stores without seeing an advisor is also declining • Reduce support costs – tailoring services and removing duplicate effort and resources has cut costs, while increasing the overall level of support • Optimize resource deployment – increased management information, such as customer numbers, waiting times and sales conversion figures, is helping to track and measure the customer experience in-store and enable staffing roles to be prepared to reflect store and customer requirements. The Business Case for Measuring Impacts The nature of multinational business is complex, shaped by globalization and rapid socio-economic and political change. Sustainability issues are increasingly contributing to this complexity, not least climate change, resource constraints, endemic poverty and ecosystem degradation. Committing to create a more sustainable and inclusive form of globalization and the following are the key objectives3: • Develop a deeper understanding of how global issues such as poverty, the environment, demographic change and globalization affect individual companies and sectors; • Use the understanding of these issues to search for more inclusive business solutions that help to address the issues at both a local and global scale; • Align core business strategies with the solutions identified; • Incorporate long-term measures into the definition of success, targeting profitability that is sustainable and supported by a responsible record in managing social, environmental and employment matters. The Business in Developing Countries Companies recognize the risks and opportunities their operations face in developing countries and the important role they play in influencing change. They rely on transparent legal systems, access to markets and infrastructure services, social stability, healthy and skilled employees and suppliers, as well as consumers willing and able to purchase their products and services. While these conditions are critical for business growth and success, the benefits resulting from the presence of multinational business and the associated in-flows of capital may not reach all sectors of society. The consequence can be a thriving middle and upper class while the low-income segment gets left behind. This can lead to strained relations between business and the communities associated with their activities, increased scrutiny from civil society organizations and greater levels of political pressure from local and national governments, all of which can increase commercial risks for investors3. Conclusion             The importance of customer in one business can affect the operation of a multinational company most especially in the developing countries. The success of a multinational company can make an additional growth in their own economy. Getting the heart of the customers are essential to keep the business moving. Although there are many factors that can affect a business that is new in the face of the foreign country, the main strategy that the study can add is to look for a customer that has a same nationality of the business. For example, the American business is new to Japan, therefore, the business should target their very own race first before entering the Japanese culture and became part of their life.   References: 1.      Gitman, L; & McDaniel, C., (2005). The Future of Business: The Essentials. Mason, Ohio: South-Western. ISBN 0324320280. 2.      Vodafone Case in Customer Satisfaction (n.d.). [Online] Available at: http://www.fujitsu.com/uk/casestudies/fs_vodafone-customersatisfaction.html [Accessed 14 Aug 2009]. 3.      Impact: Beyond the Bottom Line (2008). WBCBD. [Online] Available at: http://www.wbcsd.org/web/projects/sl/MIbeyondthebottomline.pdf [Accessed 14 Aug 2009].

Research Proposal Sample on Vodafone UK Customer Satisfaction

Introduction In the business industry, it is important to gather customer to make the product and services sold. Therefore, kee...

GLOBALIZATION

Introduction             A powerful force drives the world toward a converging commonality and unity, and that force is technology. It has proletarianized communication, transport, research and travel. It has made isolated places and impoverished peoples eager for modernity’s allurements. Almost everyone everywhere wants all the things they have heard about, seen or experience via the new technology – the result of this is the emergence and materialization of global markets for standardized consumer products on a previously unimagined scale of magnitude ( and , 1993).             Globalization has acquired considerable emotive force. Some view it as a process that is valuable – a key to future world economic development – and also inevitable, expected and irreversible. Other regards it with hostility, even fear, believing that it increases inequality between nations, threatens employment and living standards and thwarts social progress (, 2000).             Globalization offers far-reaching opportunities for worldwide development but it is not progressing evenly. There are countries that are becoming integrated into the global economy faster than others. Those countries that have been able to integrate are seeing faster growth and reduced poverty. Outward-oriented policies bought dynamism and greater prosperity to much of East Asia, transforming it from one of the poorest area of the world 40 years ago. And as the living standard rose, it became possible to make progress on democracy and economic issues such as the environment and work standards (, 2000).             Throughout the history, adventurers, generals, merchants and financiers have constructed an ever-global-economy. Today, unprecedented chances in communications, transportations and computer and information technology have given the process new impetus. As globally mobile capital reorganizes business firms, it sweeps away regulation and undermines local and national politics. Globalization creates a new market and wealth but it also causes widespread suffering, turmoil and unrest. It is both a source of repression and a catalyst for global movements of social justice and emancipation ( n.d.). What is Globalization?             According to  and  (2005), globalization is a multidimensional process, broadly restructuring and integrating the world’s economies, institutions and civil societies. It is a dynamic, ongoing and accelerating procedure that is increasing the links among actors, as well as the structures within which they operate, both within states and across borders. Trade, production and finance are now more globally integrated that ever before, as are global organizations and social movements. These far-reaching linkages are making global interactions more strong and complex. Globalization is also changing the nature of space, collapsing some space while creating sharper spatial barriers elsewhere. Like for example, the effective distance between individuals in Africa and Asia, between neighbors on a suburban street, customers in a supermarket and commuters on a subway. It is also affecting time, speeding up the nature of these interactions as communication hardware advances ().             Globalization is the worldwide economical, political and cultural exchange of ideas among the states in the modern world. The economic aspects of globalization include trade, investment and migration across the countries. Globalization believes that human being should have greater access to vast number of goods ranging from cheap labor in third world countries to bigger overseas investments (, 2006). Globalization is a process fueled by, and resulting in, increasing cross-boarder flows of goods, services, money, manpower, information and culture (, 1999). It can also be considered as a decoupling or “distanciation” between space and time (, 1990) or “compression” of space and time, a shrinking of the world (, 1989).             Globalization is driven not by foreign trade and investment but by increasing technological scale and information flows (, 1997). It is the increasing interdependence of national economies in trade, finance and macroeconomic policy (, 1987). It also refers both to the compression of the world and the intensification of consciousness of the world as a whole (, 1992). It is the diffusion of practices, values and technology that has an influence on people’s lives worldwide (, 1997). History of Globalization             The term “globalization” was coined by , a professor at the Harvard Business School in 1983 and popularized by the economist  in his works on the global strategies on the global strategies of multinational companies; the term ‘globalization’ defines a worldwide process of intensification of the movement of goods, information and products requirements, especially capital and finance instruments ( and , 2005).             Globalization was already existing during the Arab Empire, when knowledge from many cultures were integrated, and when greater integration along the Silk Road during the Mongol Empire. The global integration continued through the expansion of European trade in 16th and 17th centuries, this was when the Portuguese and Spanish Empires reached to all the corners of the world (, 2000).              When the Dutch East India Company, the first multinational corporation was established in 17th century, the globalization became a business phenomenon. The first era of globalization was experienced in 19th century, when the liberalization cause the rapid growth in international trade and investment between the European imperial powers, their colonies and later, the United States (, 2002).             Globalization also owed a great deal to the Industrial Revolution. The industrializing countries looked overseas for raw materials and foodstuff, and also for new markets for their output and invested heavily. During the World War I, foreign direct investment had reached an estimated US$14 billion. The 1930s saw something of a lull, but transnational growth took off again after World War II. This was initially driven by American companies, and later by those of Europe and Japan.  Between 1870 and 1913, international trade expanded at around 3.4 percent per year. Between 1913 and 1950, there was a long hiatus, as a result of wars and various types of trade restriction, during which growth plummeted to less than 1 percent annually. It recovered on between 1950 and 1973, during that time the trade grew at over 9 percent per year (, 2000). Global Openness             Globalization is characteristics of the structure of all these interactions at the international level and the openness of the country indicates the extent to which a country takes a part in the process of globalization ( n.d.). Economic Openness – this refers to a country’s cross-boarder economic interactions established through ingoing and outgoing flows of goods, services and capital. There are three different dimensions of economic openness: trade openness or total imports and exports; inward and outward foreign investments; and trade liberalization ( n.d.). Social Openness – this involves means of communication such as telephone, television and the Internet and the movement of the people from one country to another by international travel and migration ( n.d.). Political Openness – this refers to the international political relationship between countries. This relationship is regulated through the direct political interactions among countries as well as through international arrangements such as the United Nations (UN), the European Union (EU) and the North Atlantic Treaty Organization (NATO) ( n.d.). Globalization and Nokia             Globalization is competition and reorganization, attracting countries that were in need of investment and such investment improved their economic condition (, 2006). Nokia is considered as one of the companies in the world that is taking advantage of the effect of globalization. The official manufacturer of Nokia is based in Finland, but because of globalization, Nokia is now embracing China. Customer, Competitor and Competition 3C’s model of Nokia Strategic Triangle 3C’s Adopted from , 1982, Figure 1 The Strategic Triangle 3C’s of Ohmae                                                             Customer-based strategies Segmenting by objectives: Nokia is offering different edition of Nokia Nseries mobile phone which are the music and Internet edition. By doing this, it will be easy to target those music lovers as well as those active netizens. Segmenting by customer coverage: Nokia is focusing it operation in their biggest market such as China, their biggest market, India, their second market, Vietnam, Philippines and other Asian countries.  Corporate-based strategies A case of make or buy: Nokia and Siemens merged their Network Business Group (Nokia) and carrier-related operations (Siemens) into a new company. The 50-50 joint venture created a global leader with strong positions in important growth segments of fixed and mobile network infrastructure and services (, 2005).             Nokia and Airtel draw up joint strategy. This merged will help both companies to be ready to face the challenge posed by Vodafone. By doing this, both of the company will be able to produce quality phone that can compete with Vodafone but at partly subsided rates (, , 2007). Competitor-based strategies Power of image: Nokia outsell their competitors by offering different designs and Internet-based mobile technology. They’ve also made the program of their models more user-friendly and outstanding. Tactics for Flyweights: Nokia’s main component of strategy is being ahead of the curve. They are investing in brand, in people and in distribution before anybody else. Nokia invested in each vertical of the handset ecosystem – manufacturing, distribution and design R & D (, 2007). The company established different laboratory and R & D center in different part of the world particularly in Finland, India and China.       Figure 2 The Percentage of Nokia People Absolute Advantage             Absolute advantage theory was introduced by a Scottish economist Adam Smith during the 18th century. It was an international trade history that asserted individuals or nations trade because they have superior productivity in particular industries. Nations should produce and export goods for which they possess an absolute advantage and import others which other nations possess an absolute advantage for ( n.d.).             In today’s global environment whoever manufactures products better, cheaper and faster wins. Every country in the world is competing. In consumer products, China is grabbing a lot and they are moving strongly into high technology ( n.d.).   is the one who introduces this theory. A country has an absolute advantage in the production of good relative to another country if it can produce the good at lower cost or with higher productivity ( and , 2000). Nokia uses this theory in terms of production of mobile phones.   Table 1 Labor Cost (, 2007) Labor Cost Countries Cost (hour) 1. Europe US$30 2. America US$15 3. China Below US$1               This table shows the advantage of China among other country in terms of their labor cost. Labor cost is very important in a business because this will require a big portion of the company’s yearly budget. The per-hour cost for the worker in America and Europe is between US$15 to US$30 and sometimes more. This is contrary to the per-hour cost of the workers in China (, 2007)             The theory of absolute advantage was used by Nokia to ensure that they can produce more mobile phones by having many workers but at the same time paying less.             The reasons why China is now becoming the center of manufacturing of the world is because of its increasing manufacturing ability, the low labor cost and the good and respective quality and standard. It also has one of the worldwide market-share of about 50% of cameras, 30% of air conditioners and televisions, 25% of washing machines, 20% of refrigerator and 40% of microwaves. The city of Wenzhou, located at the Eastern China is the producer of the 70% of the world’s metal cigarette lighters.     Figure 3 The Global Manufacturing Network             This figure shows that there are four sites of manufacturing of Nokia phones that are located in China. The company’s primary reason is lower logistics costs and taxes and co-location with their suppliers. The Theory of Comparative Advantage             The theory of comparative advantage is perhaps the most important concept in international trade theory ( n.d.). This theory was developed and introduced by an English Economist,  during 19th century.             China and Finland are both manufacturer of Nokia mobile. China is the largest country manufacturer of the mobile phone brand because the company is taking the advantage of low salary rate of the Chinese worker. Nokia is using the theory of comparative advantage in such a way that they are manufacturing in China because of the said advantage but they are also doing business in Finland because of the quality. Most of the users around the globe are saying that Finland made Nokia mobile phone has a high quality than the China made. This will make the China and Finland equal in terms of manufacturing because both of the countries have their own advantages. Effects of Globalization             It is now conventional wisdom that globalization trend is set to gather pace, to transform the workplace, to change employment relations and, indeed, our way of life ( and , 2002). It will greatly affect the world’s industrial aspect, financial aspect, economic aspect, political aspect, informational aspect, cultural aspect, ecological aspect, social aspect, transportation aspect and cultural aspect. Advantages of Globalization             Globalization helps the productivity of the world. Living standard can go faster because countries can produce goods and services where they have a comparative advantage. Inflation is less likely to derail economic growth because of global competition and cheap imports. An open economy can spurs innovation with fresh ideas from abroad. Export jobs often pay more than other jobs and unfettered capital flows give the USA access to foreign investment and keep interest rates low ( n.p.).             Globalization has opened up broader communication lines and brought more companies and worldwide organizations into different part of the world ( n.d.). This will provide jobs for jobless and will help decrease the unemployment rate and underemployment rate of a country. With new jobs, there are opportunity for high pay and will elevate the standard of living.             The world has become smaller. People manufacturing products move funds and work all across national boarders. Human economic activities become broader and faster (, 2007).  Direct investments in Southeast Asia, China and other countries have been growing rapidly in recent years. Integrated systems of production have been spreading in Asia (, 2007).             From 1981 to 2001, according to  figures, the number of people living on $1 a day less declined from 1.5 billion to 1.1 billion in absolute terms. At the same time, the world population increased, so in percentage terms the number of such people in developing nations declined from 40% to 20% of the population. The percentage of people living on less than $2 a day has decreased greatly in areas affected by globalization, whereas poverty rates in other areas has decreased by 50.1% compared to 2.2 % increased in Sub-Saharan Africa ( n.d.). SOURCE: , , 2002 Figure 4 Demographic Daily Budgets             The pro-globalization believes that because of the event income inequality as a whole is diminishing. They also believes that because of globalization, the gap between male and female in terms of independence decreases. Because of the foreign companies and investors that are investing money for a business in different part of the globe, there are more jobs that are allocated for women. Disadvantages of Globalization             The anti-globalization can see globalization as a negative phenomenon that is making rich richer and poor poorer. They believe that it causes poverty and dilute responsibility to the capital owners, slashed down the jobs and increased threats to resources in poor countries (, 2006).             Globalization also causes brain and brawn drain. The recent joint venture of China with Japanese companies is to get skill directly by working with Japanese. A few example of successful story are experience of Singapore, Korea and Taiwan. The economies of these countries prospered through export led strategies with the use o cheap labor becoming skillful and creative. Korea’s Samsung and Hyundai is the best example for this situation. Despite all the benefits of globalization a large number of developing countries have not made much progress as anticipated. For example, other than few Asian countries, majority of African countries have made little progress or in some cases have even lost the track and becomes much poorer. In Asia, other than India, such as Maldives, Philippines, Indonesia, Burma and Nepal are becoming much poorer than they were before. This condition shows that the gap between the rich and poor countries is increasing (, 2006).             Globalization is also killing the local market of a poor country. For example in the Philippines, because of globalization, China and Korea are now selling shoes in a very low price. This causes the decline of shoe industry in the said country. And because of the decrease of the demand for local shoes, there are many shoe companies, particularly those small enterprises that are closing.             Globalization will also cause the decrease of quality of a product. Because most of the products now are can be bought in a low price, the quality is also at stake.             Globalization will also lead to a sudden change of culture. Because of international exchange of goods and services as well as information, there are cultures and customs that are now starting to diminish such as using of local and native products. Conclusion             The four main economic flows that characterized globalization are: the goods and services, the labor or people, the capital and the technology. There is no doubt that globalization made the world small enough to communicate and to market different products and services. There are countries that are now taking advantage of the good effects of globalization to their economy. Like China and Japan, that is now at the top of the manufacturing and production field. These countries are now doing well in the world market. But as like what the anti-globalization believes, globalization is only good for those rich organizations, companies and individual but this event is not very good for the poor. Globalization is one of the reasons why most of the countries in Asia are suffering from poverty. Those huge and rich countries are taking advantage over those weak countries. They are selling goods and services in a very low price, and this may cause the decline of the local products of those poor countries.             Globalization also affects the culture of a country because of the vast information sharing and marketing.       Bibliography

GLOBALIZATION

Introduction A powerful force drives the world toward a converging commonality and unity, and that force is technology. It ...

Analysis of Vodafone a Multi National Telecommunication Company

VODAFONE: An Analysis of a Multi National Telecommunication Company Abstract             A Multi-National Company named Vodafone is one the leading companies in Telecommunication Industry. To determine the factor that became their key to success is a good implication that all the company can be as successful as Vodafone, although they engaged in different kind of industry. The study also includes the company’s brief history, vision, and different challenges that leads the company in making formulas to trap the success on their side. History Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known as Racal Telecom Limited, approximately 20% of the company's capital was offered to the public in October 1988. It was fully demerged from Racal Electronics Plc and became an independent company in September 1991, at which time it changed its name to Vodafone Group Plc. It also merged with AirTouch Communications, Inc. (‘AirTouch’), the company changed its name to Vodafone AirTouch Plc, following the approval by the shareholders in General Meeting, reverted to its former name, Vodafone Group Plc. Vision Our vision is to lead the industry in responding to public concerns regarding mobile phones, masts and health by demonstrating leading edge practices and encouraging others to follow. Company Strategy Review In May 2006, the company formulated a five point strategy which served well for more than two years. And broadly maintained or improved share against our largest or reference competitors in most of our markets and delivered on our key cost targets. They increased the share in revenue successfully increased the exposure to higher growth markets. However, a number of challenges have evolved. Elasticity on core voice and messaging services remains below one, competitive and regulatory pressures continue to be strong, and meeting the expectations in some market is hardly attainable. Those factors which affects the continuous growth of the company, undergone into on-going company strategy review. PEST Analysis Political – political factors involved the tax policy, labor law, environmental law, trade restrictions, tariff, and political stability.             Due to the customer relationships that the company value most, Vodafone is willing to shift their approach away from unit pricing and unit based tariffs to propositions that deliver much more value to customers in return for greater commitment, incremental penetration of the account or more balanced commercial costs. This will require a more disciplined approach to commercial costs to ensure our investment is focused on those customers with higher lifetime value. In essence, we are confident that by targeting our offers, we can deliver more value to our customers and have a better financial outcome for Vodafone. Economic – economic factors includes the economic growth, interest rates, exchange rates and the inflation rate. The pricing factors the company usually do is giving the consumers a right and justly cost so that, everybody can avail or purchase their product in a broad sense. Social – social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. The need for an equipment that can be a good device for every age range is available, since everybody are fully oriented in the use of the mobile technologies. Technological – technological factors includes ecological and environmental aspects, like R&D (Research and Development) activity, automation, technology incentives and the rate of technological change. The technology is the thing that Vodafone is very proud of. The technological advancement enables the company to make a customer relationships stronger because of their customers trust that  built over the years.             The PEST factors have major impacts on how businesses operate and make decisions. With the help of PEST analysis, the business can penetrate to the market with readiness. The determination of its four keys, the business will answer the common questions that revolve around the business society. These basic questions are what to produce, how to produce, when to produce and for whom to produce. No matter how many times a business answer these questions, the needs from the market will remain constant and unchanged.                 It is an advantage of the company to know the scope and limitation of their business. It is done so that the company is prepared enough to face a future and ready to give solutions as possible when the demand for the products are satiated or already diminished. SWOT Analysis Strengths – The Company’s strengths can be the reputation of the business in the local market because of the product in long run. The company’s strengths are the strong bond of the company towards the customer and valuing them most as they craft another product. Another strength that can be depicted is the technology that is their greatest asset above the competitors. Weaknesses – The result of the weaknesses can be shortage of materials needed or more expensive purchase of materials in the target country. Meeting the customers’ demand is sometimes hard to cope. Every company must admit that reaching the customers’ taste and preferences are really hard to achieve. But this weaknesses will serve as a challenge in the company and they must prepare actions in answering this needs. Opportunities – The opportunities can be a well established position when the business successfully landed in the foreign market. On growth opportunities, the three target areas are Mobile data, Enterprise and Broadband Threats – The threats can be large competitors that are waiting for the business that were undiscovered before conducting the study. This possibility is not that new. The Vodafone is not the only company that serving a kind of delicacy. Some companies might surpass their achievement, and therefore, they must maintain their company culture in dealing with their customers and being ahead in the products and services. The threats will not mean bankruptcy, but  it can be a contributing factor in the bankruptcy of the company. The SWOT analysis is a tool that assesses the company in its position in the market, or commercial viability. The method of sales distribution with the accordance to brand or product, business idea, strategic option, such as entering a new market or launching a new product, opportunity to make an acquisition, potential partnership, changing a supplier, outsourcing a service, activity or resource, and investment opportunity, in short, SWOT measures a business unit, a proposition or idea. Key to Success The foundation of every company to reach the success is how effective the research made and the continuous development in it. The further innovation is another great factor. The service of Vodafone towards its customers can generate a strong cash flow, based on the high-demand on their communication products. A greater range of data devices and portable computers, at increasingly lower costs, are enlarging the addressable market. On the cash cost side, only about a third of operating costs are fixed, and about a quarter depend on growth in voice minutes and data traffic. Vodafone has three key attributes which strongly differentiate from the competitors: firstly, the scale in technology with which we continue to drive network and IT savings through consolidation and centralization of core activities; secondly, the strong presence in the enterprise market, in large corporate as well as in small and medium sized businesses; and finally, the brand, especially in consumer pull markets. The Vodafone’s strategy is focused on four key objectives: drive operational performance, pursue growth opportunities in total communications, execute in emerging markets and strengthen capital discipline. Conclusion             The fast growth of the company doesn’t depend on its strong cash flow but also affected by the assurance of the company’s customers loyalty. The exposure of the products in the market eye is a great help in earning the customer’s trust. The proper use and taking the chance of innovation considers a fifty-percent risky and the other half is fifty-percent successful. But in doing a business, the company must keep into their mind that it is better to lose a little in the income in trying to make a difference than to lose all because of doing nothing.

Analysis of Vodafone a Multi National Telecommunication Company

VODAFONE: An Analysis of a Multi National Telecommunication Company Abstract A Multi-National Company named Vodafone is ...

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