Research Korner: Resumes / CV's

Sample Curriculum Vitae- Executive Marketing

Susan Chandler 1357 Eglinton Avenue, East Windsor, NJ 08523    •    (609) 555-5555    •    susan.chandler@yahoo.com PERSONAL PROFILE A solution oriented marketing professional with a proven track record in the development and implementation of strategic marketing plans, including new product development, channel & market management, partner program development, advertising, promotion, and PR activities in national organizations.  PROFESSIONAL EXPERIENCE Senior Manager, Partner Marketing & Development Alpha Communications Inc.                                                                                                                 Current This newly created position is responsible for new business development and growth of existing partner base for the Alliance Partner channel.  The group’s mission is to develop long term strategic partnerships with targeted clients to help reduce acquisition costs, improve customer retention and add incremental value to the end user. §         Developed new partnerships in various industries: financial, retail, utility, associations, charity and on-line marketing relationships representing 100,000 new customers with $50+ million dollar revenue impact.  §         Clients managed included Capital Bank, Federal Bank, MBBA Corporation (fidelity card program), Super Drug Mart (fidelity card program), Habitat For Living, DDD Security and several other organizations and associations §         Established new partner Process & Procedures from evaluation criteria through customer life cycle management §         Maximized account development opportunities to build partner base and expand programs where possible through acquisition and retention initiatives, including web, radio, etc., resulting in 20% increase in sales over prior year §         Responsible for developing annual Marketing Plan and $7 million budget management Senior Marketing Manager Alpha Communications Inc.                                                                                                        2000 – 2002 Responsible for strategic development, recommendation and execution of acquisition plans for Consumer and Small Business segments to meet corporate objectives.  Mandate is to provide strategic direction for the business unit through segment, channel, and product management initiatives and communicate value proposition to customers through appropriate vehicles.  §         Launched Small Business segment programs through current customer evaluation and market research and designed product and service portfolio to meet their needs.  Increased sales conversion rates by 30% in 6 months through strategic marketing programs.  §         Directed segmentation research based on target objectives and developed communication plan that dramatically improved advertising efficiencies, resulting in 30% increase in response rates and 15% incremental revenue §         Executed new local service expansion model with forecasting, ROI assessment, marketing plan, sales integration working with cross-functional areas from Network/IT, Marketing & Sales, Product Development – launched 30+ new service centres expanding addressable market by 800,000 homes within 6 months §         Initiated strategic review of Internet portfolio that resulted in new pricing, branding and communication strategy increasing take rates by 20%. Product Marketing Manager Alpha Communications Inc.                                                                                                        1999 – 2000 §         Spearheaded two new major product initiatives through all stages of product life cycle – from evaluating market opportunity, concept & business case development, preparing pricing and packaging recommendation, marketing plan and contract negotiations with vendors §         Responsible for integration of new products within existing portfolio, development of marketing material and support, and establishing sales targets accounting for over $7 million of new revenue §         Directed cross-functional teams from product definition through to launch with focus on insuring product integrity and timely market delivery §         Created product roadmap to plan for product enhancements, allow integration with cross-functional teams, and facilitate the prioritization of requirements to meet customer needs and achieve sales targets Marketing Manager, Alliance Programs Alpha Communications Inc.                                                                                                          1998 - 1999 §         Planned and administrated the development and integration of new Alliance Channel within mass marketing & sales organization §         Directed migration plan for existing relationships with 20 Alliance programs, including 3 major Private Branded programs, with over 60,000 customers and $20 million in annual revenues (previously with another Telecom company) §         Established strategic partner plan with Alliance managers to acquire several new customers §         Created marketing programs to support new product introductions, special programs & offers, and awareness initiatives resulting in 10% channel growth in 12 months Senior Account Supervisor Van Winkle Advertising, Long Island, NY                                                                                     1996-1997 This position was responsible for all functions of the advertising agency/client relationship.  Included strategic marketing plans & budgeting, creative development & execution, promotional tactics, market research programs and overall brand management role. §         Worked with wireless telecommunications client to develop new brand strategy & implement recommended initiatives, developed quarterly retail promotions including dealer distribution, trades show programs, market research and evaluation, focus group testing, and production of all collateral and sales literature.  Created client’s most successful advertising campaign, resulting in 10% increase in brand awareness and 20% increase in sales over previous year §         Managed the development & execution of advertising and public relations program for market introduction of high-tech data communications client.  This included market research, sales literature, print ads, trade shows, direct mail program, sponsorships, speaker’s bureau, and website development §         Liaison for outside agencies and suppliers to execute mass electronic, outdoor and print media plans, implement public relations initiatives, facilitate direct mail campaigns, web site development and design P.O.P. material & displays §         Directed a team of Account Executives/Coordinators and oversaw daily development of Production and Creative teams Marketing Manager DDD Security Systems                                                                                                                      1993-1996 Reporting to the President, this position was responsible for the development and implementation of all consumer marketing programs including advertising, sales promotion, market research, public relations, trade shows, communications and budget planning.  This position had added responsibility for supervision of national telemarketing team and five Marketing staff. §         Directed most effective advertising campaign producing record sales, resulting in 38% increase over 6 week period §         Evaluated existing media vehicles and recommended an effective combination that produced the highest sales closing rates and improved lead generation results by 24%.  Elevated brand awareness by 19% over a twelve month period with minor incremental budget §         Created and executed successful Small Business direct mail program with a 10% response rate and designed database to collect significant information for follow-up and future programs §         Produced up-sell direct mail campaign to existing base that resulted in incremental sales of $500,000 during a two month campaign, accounting for a 29% increase over previous year §         Developed cross-promotional programs with national Alliance partners and developed a database to evaluate program effectiveness.  Programs included press conferences and program launches across USA. Assistant Marketing Manager DDD Security Systems                                                                                                                     1990-1993 §         Created new residential report from consolidation of several existing reports to track marketing program effectiveness, including sales, leads, cost per lead/sale, sales rep performance.  This report resulted in 50% decrease in administrative time and became the main reference for this information §         Identified requirement for on-line lead tracking system and spearheaded a team with members from Management and Sales departments to develop and standardize lead tracking system.  Reduced sales processing time by 40% §         Organized quarterly trade shows, public relations activities, managed advertising and public relations agencies, monitored program results and recommended future participation §         Coordinated and monitored market research initiatives and recommended development of future marketing programs Marketing Coordinator Diamond Business Services                                                                                                           1988-1990 Reporting to the President/Owner, this position was instrumental in the development and implementation of all marketing initiatives for business services company providing computer accounting, word-processing, and other office services to Small Businesses. §         Designed and implemented monthly direct mail campaigns, advertising and promotional programs §         Established and evaluated outbound telemarketing program and cold calling scripts and tracking §         Performed on-site client demonstrations and training sessions and incorporated feedback into program development EDUCATION & PROFESSIONAL DEVELOPMENT  Bachelor of Admin Studies (B.A.S.), Marketing Major, 1992, New York University Professional Improvement Courses: Strategic Thinking, Brand Revival, Coaching & Delegating, New Product Management, Product Marketing, Finance for Non-Financial Managers, Seven Habits of Highly Effective People, Women of Influence conferences, Media Trained. PROFESSIONAL AFFILIATIONS Member, North American Marketing Association, since 1996 Board of Directors, Crime Stoppers, New Jersey, 1993-1996 (REFERENCE:*You may read more of this resume at <http://www.applied-english.com/resdocuments/Susan_Chandler_AE.doc>)

Sample Curriculum Vitae- Executive Marketing

Susan Chandler 1357 Eglinton Avenue, East Windsor, NJ 08523 • (609) 555-5555 • susan.chandler@yahoo.com PERS...