Marketing Orientation

INDIVIDUAL ASSIGNMENT

Due Date: (Week 4) May 30, 2007 (Wed)
Weighting: Assignment 1 (12.5%)
Format: Essay
Font size: 12 Times New Roman
Spacing: 1.5 lines

Select a company of your choice and write an essay to show me your understanding on at least the following questions:


1. Which type of marketing orientation will you implement? Why?
(10 marks)

 You need to support your argument with reasons and relevant examples.


2. What recommendations would you make so as to help build a more profitable relationship with your customers / clients?
(10 marks)



NOTE:
1.  mark will be awarded for late submission, plagiarism and collusion.
2. Proper referencing is required.
 Refer this link for details: http://ec.hku.hk/plagiarism/reference. tm
3. Title page (cover page) should show:
 Topic of the Assignment
 Your Full Name and Student ID
 Date of Submission

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