THE UNIVERSITY OF
BUSINESS SCHOOL
MBA
BAHRAIN 21
STRATEGIC MANAGEMENT
29 August 2007
2 Hours
Instructions to Candidates:
Read the attached case “Chaos in the skies – the airline industry pre- and post-9/11” (,and)
Imagine you are a consultant to the airline industry.
Prepare to make a presentation to a specific client (either an FCS or an LCC) in which you will evaluate their situation in the light of the events of September 11, and advise them on future strategy.
The examination will be a CLOSED BOOK, so that you will not be able to bring in any notes or reference material of any kind.
You will be required to answer all THREE questions set with no choice.
Marks will be awarded for evidence of extra research
Answer ALL questions
Strategic Management
Answer ALL three questions
Question 1
Set out your views on the state of the airline industry and its prospects after September 11, 2001 (40%)
Question 2
Evaluate critically what you see as the key capabilities required of an FSC or an LCC in this new situation (20%)
Question 3
Choose a specific airline (either FCS or LCC) and advise them on appropriate future determined or emergent strategies (40%)
0 comments:
Post a Comment