I require the writer to apply strategic tools of analysis to construct an environmental analysis of the drinks company Drambuie for the periods before and after the chief executive Phil Parnell took over in 2004/05. It should also include an examination and evaluation of the strategies undertaken by Phil Parnell after he joined Drambuie and it should suggest reasons why he undertook these actions.
the application of a selection of strategic MBA management models to fit the case study should be used. In particular SWOT, Timelines, BCG Matrix, life cycles and experience curve with an explanation of their use in line with the case study. Or any relevant tool the writer may deem fits the case and its facts.
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