Questionnaire
The questionnaire is part of Marketing Research to examine the effect of advertising on consumer preferences and loyalty: A case study of Coca Cola products athletes aged 20 onwards.
This questionnaire will take you less than 15 minutes to complete. Please tick on the box to indicate your answer.
All information collected will be treated with strict confidentiality and only used for academic purposes.
The Researcher
FORMTEXT SECTION 1: Personal details
Please state your gender: 1. Male FORMCHECKBOX 2. Female FORMCHECKBOX
Age: 1. 20-30 FORMCHECKBOX 2. 31-40 FORMCHECKBOX 3. 41+ FORMCHECKBOX
Sports Affiliates
i. Basketball FORMCHECKBOX
ii. Soccer/Football FORMCHECKBOX
iii. Volleyball FORMCHECKBOX
iv. Baseball FORMCHECKBOX
v. Others FORMCHECKBOX
FORMTEXT SECTION 2: Coca Cola product usage
How long have you been using Coca Cola products?
1. less than 1 year FORMCHECKBOX 2. 1-2 years FORMCHECKBOX 3. 3-4 years FORMCHECKBOX 4. 4 years+ FORMCHECKBOX
Have you used other Coca Cola products before 1. Yes FORMCHECKBOX 2. No FORMCHECKBOX
FORMTEXT Section 3: Buying Preferences and Loyalty towards Coca Cola Products
What is/are the factor(s) that you take into consideration when purchasing beverage products? (you may indicate more than 1 choices)
i. Advertisement FORMCHECKBOX
ii. Price/Special promotion FORMCHECKBOX
iii. Family influence FORMCHECKBOX
iv. Friend’s influence/recommendation FORMCHECKBOX
v. Its tastes/flavors FORMCHECKBOX
vi. Its stated functionality FORMCHECKBOX
vii. Health Benefits FORMCHECKBOX
7. Where did you acquire the Coca Cola Products’ information before you
make the purchase decision ? (you may indicate more than 1 choices)
i. Shop shelves FORMCHECKBOX
ii. Print advertisement FORMCHECKBOX
iii. TV advertisements FORMCHECKBOX
iv. Internet websites FORMCHECKBOX
v. Friends FORMCHECKBOX
vi. Family members FORMCHECKBOX
vii. Others FORMCHECKBOX
For the next questions, please indicate the extent to which you agree or disagree with the following statements.
Strongly Strongly
1 2 3 4 5
Drinking Coca-Cola satisfies my FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
need for refreshment
I will pay more for a coca cola product FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX if it can provide me the energy I need when playing
I prefer bottled coca-cola products than canned FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
I will purchase Coca Cola products FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
if the bottle shape signifies strength, power and energy
FORMTEXT SECTION 4: Attitudes towards Coca Cola products
Which of the following media captures most of your attention in advertisement relating to Coca Cola products?
Capturing Capturing
1 2 3 4 5
i. Television FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
ii. Print Ads FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
iii. Billboards FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
iv. The Internet FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
v. Visual media on public FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
transports medium
(i.e., MTR/Bus)
vi. The retailer’s shelves FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
As an athlete, state your disagreement and agreement on the attributes for buying coca-cola products.
Least Most
Capturing Capturing
1 2 3 4 5
i. Type of Packaging (Bottle, Tetra-Pack, Fountain, etc.) FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
ii. Fizz FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
iii. Shape and Design of Bottle FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
iv. Thirst Quenching FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
v. Nutritional value FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
vi. Calories-Content FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
vii. Price FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
viii. Sweetness FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
ix. Size of the Bottle FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
x. Brand FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
xi. Availability FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
xii. Ease of use with Alcoholic Beverages FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
xiii. Athlete/Celebrity endorsement FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX
Thank You
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