british airways problems Essay
1. Introduction: The history, development, and growth of the company over time (before and after the case)
2. SWOT analysis for the company at the time
1. The identification of the company's internal strengths and weaknesses
2. The nature of the external environment in terms of opportunities and threats
3. Identification and description of the problem presented in the case study
4. Exploration of alternative solutions for the problem
5. Recommendation of the best solution among the different alternatives explored
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