Academic Essay – Strategic Management Process
Length: 12 pages (plus references), double spaced 12 point Times New Roman
Format: Academic Essay Format. There should be at least 10 academic articles/journals.
Purpose:
To use relevant strategic management theory, and then to analyze the external and internal environments of OSIM that operates in Hong Kong.
Reminder:
1. Referencing - Harvard style
<Reference type - Journal articles>
Article author(s)-family/surname and initials, Year of publication, “Title of article”, Journal name – italicised, volume number, issue number, page number(s)
2. This essay MUST focus on the analysis of external and internal environments of OSIM using learnt theories and concepts with references.
3. This essay is not possible to explore ALL aspects of the strategic management process of OSIM. Therefore, at the beginning of the essay, you should specify the scope of your coverage (what you have chosen to focus on) and why you have chosen to direct you focus in the way you have chosen. For example: OSIM’s customers (specify to what people, don't write Everyone)
Essay Structure:
Structure
Criteria
Words
Introduction
1) OSIM’s details
2) Objectives of this task / purpose
3) Structure of the essay, e.g. first is going to present......, second I like to analysis……)
200 - 250 words
Body
First: More detailed of OSIM
à What does OSIM do?
à What Business / industry?
à Who is target market?
à What Strategy?
à What vision / mission statement?
à Or anything about OSIM
250 – 300 words
Second: External environments of OSIM
à Identify and analyze (external factors – general environment e.g. economic, culture……)
à Industry analysis (Five forces model, high/moderate/low, Why) (Identify make profit or not? Unattractive or not?)
à Competitor analysis (Who is the major competitor, Competitor’s profile – to be short; What strategy; What resource / core competency; Their strength and weak - compare with competitor)
à Identify opportunity and threat (e.g. government policy to influence OSIM business)
At least 1000 words
Third: Internal environments of OSIM
à Core Competency / Competitive Advantage / Tangible Resource / OSIM strength (reputation / image) / Value Chain Analysis
à Which activities create value to OSIM (Strengths)
à Which activities do not create value of organization (Weaknesses)
à Any other Strengths and Weaknesses
At least 1000 words
Notes:
1) In the body of the essay, you are trying to build a logical argument that supports the main theme or proposition. The body needs to be consistent with what you have said you are going to do in the introduction.
2) Each paragraph should have a topic sentence, and the points you are making should reflect that topic sentence.
3) You need to refer to theory to analyze the topic you are discussing.
4) Use theory and examples to explain your argument.
5) Remember that you are trying to present a logical, cohesive and clear analysis of the key issues that you have identified, and to use these to support your proposition or theme in a systematic way.
N/A
Conclusion
Basic conclusion / summary
à Key point
à Evaluate current ( Strategy -> change )
à Other recommendation
à Whether or not Appropriate / efficient / effective strategy? Why?
250 – 300 words
Note:
The conclusion is not just a list of the key points you have made. You need to draw together your key points to demonstrate that you have supported your theme or proven your proposition(s); a plausible, insightful, and rationally persuasive point at which to end the argument.
N/A
References
At least 10 academic articles/journals
N/A
Criteria
Marks
Critical approach to the topic
1) The body of the essay is consistent with the introduction and critically analyses the topic
2) Analysis shows knowledge of relevant theory
3) There is a balance between descriptive and analytical content, with a strong emphasis of critical analysis
4) The topic is discussed using relevant strategic management theoretical frames, and these are supported by the use of refereed journal articles that are directly relevant to the topic chosen
10 marks
Line of argument
1) The introduction outlines the main proposition of the essay and body develops a clear line of argument, the argument is incisive and includes a concise, relevant treatment of the issues
2) The conclusion draws together the main points of the essay and demonstrates a plausible, insightful, and rationally persuasive point at which to end the argument
5 marks
Use of academic literature/overall presentation
1) Judicious and appropriate use of 10 journal articles
2) Makes limited use of textbook, relying on primary sources to support their argument
3) Sources are referenced consistently and comprehensively using the Harvard referencing system
4) Use of language appropriate to an academic essay, presentation is professional
5 marks
Total
20 marks
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