Research problem
All too commonly, especially within the realist school of international relations and political science, geopolitical regions in the South are regarded as comprising little more than the sum of their constituent countries. This perspective has at least three major shortcomings. First, it focuses attention disproportionately on the most powerful players and tends to discount the impact of the often significant influence of smaller countries. Second, it assumes that there is little interaction among the countries of a region which holds significance for external constituencies. Finally, and following from the previous points, it implies an approach to interstate relations which still relies heavily on Cold War perceptions, categories and procedures (Poku 2001). Crucial to an understanding of regional dynamics in southern Africa, and, indeed, the nature of current reappraisals and repositioning, is the enormous asymmetry between South Africa, which constitutes the demographic, economic and political core of the region, and the other states, which are themselves remarkably heterogeneous. Recent history in the region has been characterized by efforts on the part of the frontline and other neighboring states to co-operate against apartheid South Africa, not only on account of apartheid and the associated destabilization program launched by Pretoria against its neighbors during the 1980s but also because of its sheer economic dominance. Southern Africa has inherited a surfeit of regional institutions with different histories, memberships and initial objectives, but which have experienced a substantial degree of convergence to the point of overlap since the turn of the decade as they have sought to adapt to changing circumstances and secure a future role (Simon1998). This paper proposes a study on opportunities in the fast food industry of South Africa.
Aims and objectives
1. Determine the opportunities in the fast food industry.
2. Know how the fast food industry works.
3. Analyze the fast food industry of South Africa
4. Determine the trends in the fast food industry of South Africa
5. Analyze the opportunities in the fast food industry of South Africa.
Literature review
Actually people eat out for irrational reasons. The exception may be fast food, which really is convenient and is focused at only one motivational component: physical survival. However, McDonald's has revolutionized the fast food business at the motivational level by shifting the reason for dining out from physical survival to spiritual survival: kids, family fun, family values, love, compassion, concern. One big problem with fast food is that it is positioned at the level of physical survival. Consumers' eating habits are undergoing a revolution. Within the last years the Physical Survival Motive has been strongly emphasized and brought into focus. The fast food industry has shown considerable resistance and reluctance to change or adapt to what is known about physical survival. Too many business travelers have had the unpleasant experience of eating at these places while on the road and then slowly realizing that they have gained unwanted pounds (McCraw 2000). The most powerful form of marketing is marketing to the children, who in turn market to the adults. This is a solid example of targeting at the level of spiritual survival and love. It does not always work, but it is powerful and strong. This is direct marketing to the level of spiritual survival. The other side of the restaurant experience is fine dining, which will survive because of the motives that it serves. Fine dining is more of an experience than a meal. After all, people can eat at home since most homes are well equipped for serving food. They do not really have to eat out. Home-served entrees will have an effect upon fine dining, but not nearly the effect that they will have upon the mid-levels of dining. This is because home served entrees will create an experience also. Showing a couple enjoying a fine dining experience dressed in casual clothing, perhaps in candlelight and in a romantic atmosphere, could easily move the dining experience from the restaurant back to the home again (Talwar 2002).
Methodology
Sample collection
To determine the number of respondents that will be asked to participate and give information regarding the study convenience sampling will be used. Convenience sampling means to collect or interview individuals who actually experience the phenomenon. Convenience sampling will focus on individuals that experienced diabetes mellitus or has someone in the family that experienced such disease.
Methodology/Data Collection
Surveys will the primary method of data collection. Internet surveys would be used. Internet surveys have been both hyped for their capabilities and criticized for the security issues it brings. Internet surveys require less finances since there would be no printing of paper and there would be no need to travel just to gather data. Internet surveys would also require less time for the researchers and the respondents.
Data Analysis
In analyzing the collected data, the paper will be divided into the demographic profiles of the respondents and the ideas of respondents. The data that will be acquired will be put into graphs and tables.
References
McCraw, TK 2000, American business, 1920-2000: How it worked,
Wheeling, IL.
Poku, N (ed.) 2001, Security and development in Southern Africa,
Praeger, Westport, CT.
Simon, D (eds.) 1998, South Africa in Southern Africa:
Reconfiguring the region, James Currey, Oxford.
Talwar, J 2002, Fast food, Fast track: Immigrants, big business,
and the American dream, Westview Press, Boulder, CO.
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