Research Korner: Sample Thesis Abstracts

Thesis Abstract, Table of Contents and List of Tables on The Practice of Public Relations in Lebanon

THE PRACTICE OF PUBLIC RELATIONS IN LEBANON 	  	 	  	 	ABSTRACT 	 	This study described and analyzed the perceptions and 	practices of public relations in Lebanon. It focused specifically on media 	relations and was based on Grunig’s (1984) theoretical framework of four 	models of public relations: press agentry, public information, two-way 	asymmetrical, and two-way symmetrical.   A review of the literature was 	conducted that revealed a debate about whether public relations can be 	practiced the same way all over the world or if certain localized practices 	should be considered for each nation.  	 	The research design was a triangulated method.  Data were 	collected using a written survey questionnaire and telephone interviews with 	Lebanese public relations practitioners.  The results showed that all four 	of the Grunig models were practiced in Lebanon, with the two-way symmetrical 	model the most popular.  Evidence collected from this research supported the 	hypothesis of this study that public relations can be globalized despite 	cultural differences.    	TABLE OF CONTENTS 	 TOC \o 	"1-3" \h \z \u 	 	LIST OF TABLES. 	PAGEREF _Toc16066654 \h iv 	 	 	LIST OF FIGURES. 	PAGEREF _Toc16066655 \h v 	 	 	CHAPTER ONE: INTRODUCTION TO THE STUDY.. 	PAGEREF _Toc16066656 \h 1 	 	 	Introduction. 	PAGEREF _Toc16066657 \h 1 	 	 	The Problem.. 	PAGEREF _Toc16066658 \h 2 	 	 	Background of the Problem.. 	PAGEREF _Toc16066659 \h 3 	 	 	Lebanon: General Overview.. 	PAGEREF _Toc16066660 \h 4 	 	 	Communication Styles and Cultural Differences. 	PAGEREF _Toc16066661 \h 6 	 	 	Research Questions. 	PAGEREF _Toc16066662 \h 9 	 	 	Scope of the Study. 	PAGEREF _Toc16066663 \h 10 	 	 	Definition of Terms. 	PAGEREF _Toc16066664 \h 10 	 	 	Organization of the Remainder of the Study. 	PAGEREF _Toc16066665 \h 10 	 	 	CHAPTER TWO: LITERATURE REVIEW... 	PAGEREF _Toc16066666 \h 11 	 	 	Introduction. 	PAGEREF _Toc16066667 \h 11 	 	 	Theoretical Perspective. 	PAGEREF _Toc16066668 \h 11 	 	 	Globalization versus Localization. 	PAGEREF _Toc16066669 \h 13 	 	 	Advocates for Globalization. 	PAGEREF _Toc16066670 \h 13 	 	 	Advocates for Localization. 	PAGEREF _Toc16066671 \h 17 	 	 	Conclusion. 	PAGEREF _Toc16066672 \h 21 	 	 	CHAPTER THREE: METHODOLOGY.. 	PAGEREF _Toc16066673 \h 22 	 	 	Introduction. 	PAGEREF _Toc16066674 \h 22 	 	 	Research Approach. 	PAGEREF _Toc16066675 \h 22 	 	 	Sample Population. 	PAGEREF _Toc16066676 \h 23 	 	 	 	Instrumentation. 	24 	 	 	 	Survey. 	PAGEREF _Toc16066678 \h 	Error! 	Bookmark not defined.24 	 	 	Qualitative. 	PAGEREF _Toc16066679 \h 26 	 	 	Qualitative Data Analysis. 	PAGEREF _Toc16066680 \h 28 	 	 	Summary. 	PAGEREF _Toc16066681 \h 30 	 	 	CHAPTER FOUR: RESULTS OF THE STUDY.. 	PAGEREF _Toc16066682 \h 31 	 	 	Introduction. 	PAGEREF _Toc16066683 \h 31 	 	 	Quantitative Results. 	PAGEREF _Toc16066684 \h 31 	 	 	Qualitative Results. 	PAGEREF _Toc16066685 \h 38 	 	 	Answers to Research Questions. 	PAGEREF _Toc16066686 \h 39 	 	 	Chapter Summary. 	PAGEREF _Toc16066687 \h 40 	 	 	CHAPTER V: CONCLUSION.. 	4 PAGEREF _Toc16066688 \h 1 	 	 	Introduction. 	4 PAGEREF _Toc16066689 \h 1 	 	 	Public Relations Principles. 	4 PAGEREF _Toc16066690 \h 1 	 	 	Summary. 	4 PAGEREF _Toc16066691 \h 2 	 	 	Limitations. 	4 PAGEREF _Toc16066692 \h 3 	 	 	Suggestions for Further Research. 	4 PAGEREF _Toc16066693 \h 4 	 	 	REFERENCES. 	4 PAGEREF _Toc16066694 \h 5 	 	 	 	APPENDIX A: MODEL STATEMENT FREQUENCY CHARTS. 	51 	 	 	 	APPENDIX B: QUESTIONNAIRE COVER LETTER.. 	59 	 	 	 	APPENDIX C: QUESTIONNAIRE.. 	60 	 	LIST OF TABLES 	  	  	 		<li class="MsoNormal"> 		Practice of the Two-way 		Symmetrical Model</li> 	 	 	Average Score             ……………………………………………………………………32 	 	  	 		<li class="MsoNormal"> 		Practice of the Two-way 		Asymmetrical Model</li> 	 	 	Average Score             ……………………………………………………………………33 	 	  	 		<li class="MsoNormal"> 		Practice of the Public 		Information Model</li> 	 	 	Average Score             ……………………………………………………………………34 	 	  	 		<li class="MsoNormal"> 		Practice of the Press 		Agentry Model</li> 	 	 	Average Score             ……………………………………………………………………35 	 	  	 		<li class="MsoNormal"> 		Ranking of the Top Five 		Survey Statements</li> 	 	 	Average Score             ……………………………………………………………………37

Thesis Abstract, Table of Contents and List of Tables on The Practice of Public Relations in Lebanon

THE PRACTICE OF PUBLIC RELATIONS IN LEBANON ABSTRACT This study described and analyzed the perceptions and pra...