Research proposal essay instructions on Exploring the perceptions and attitudes of the Nigerian consumer towards Ethical brands: Case study of Unilever and Nestle

This is the scope and area the markers will be looking out for in my
thesis. Thus, the writer should follow these as a guideline to be able
to be a near perfect writing. Will send the real of the information
later today.
1. Background and Objectives (7%)
How well does the background set the scene?
How clear is the rationale for the project?
How clear and realistic are the objectives?
2. Literature Review and Referencing (24%)--- This should be the
Harvard referencing style
How widely/deeply has the student read the subject?
Have the key seminal texts been mentioned?
Have the most relevant theories been covered?
Has there been critical analysis of the literature?
Is there a theoritical framework?
Is there a clear and logical need fro the research proposal?
To what extent is the text adequately referenced?
3. Research Plan (20%)
Has the need been justified for the research plan in terms of
perspective, design and data collection and analysis?
Have teh issues of validity, reliability, and generalizability been addressed?
Have the data collection method been fully explained?
How sound is the sampling method and make up of the sample?
Have ethical issues been fully addressed?
4. Data Collection, Analysis and Findings (24%)
How successful was the data collection
Is there an explicit data analysis strategy?
Has the data been analyzed using appropriate techniques?
Is the data clearly and accurately presented in an appropriate format?
Is there a transparent link between the data and the findings?
Has the student attempted to apply the theories discussed to their findings?
Are the primary data research findings synthesized with the secondary
data findings?
How well does the analysis address the research objectives?
5.Conclusions and Recommendations (15%)
Are the conclusions consistent with the analysis?
How closely do the conclusions address the objectives?
Has the knowledge been extended?
How appropriate/feasible are the recommendations?
Has the need for any further research been addressed?
6. Overall Comment (10%)
How integrated, logical and coherent is the dissertation?
How clear and persuasive is the dissertation?
How well does the dissertation flow?
How well are issues argued?
Issues such as the presentation in terms of impact, correct spelling
and grammar should be addressed within the separate categories.
If this guidelines are followed, I'd be in the clear.

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