What drives the changes in the appearance of the modern Japanese male?
Vanity is becoming the main driver of change in the physical appearance of Japanese male. Aside from the use of cosmetics, the ideal modern male tends to engage in the removal of bodily hair which is far from what the traditional norms of Japan where hairy men are considered sexy. This vanity among men is fuelled by the reaction of women on male celebrities, who redefined the prescribed look for the common man in Japan,
How does the Japanese society dealt with the new body aesthetics of men?
Men and women responded positively to the shift of aesthetics. Men are even exerting effort to conform to the prescribed body shape and proper grooming. Men are now plucking eyebrows and using cosmetics to improve their image. Women, according to polls, prefer these types of men from those considered as “rugged.” Even the market joined in the trend with the opening of new salons that cater primarily on the aesthetic care of men.
Does the beauty work of the Japanese men translate to a different interpretation of masculinity by being more androgynous looking?
Essentially, the metrosexual image of the modern Japanese male is simply a trend. It is a tendency of the common person to copy everyone else. It is a result of the consumer ethos diffused by the entertainment industry.
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