Dissertation assignment essay instructions: A comparative study of continuous improvement through evaluating and establishing quality strategy for a property company

Problem Statement:
Taiko Properties has been successful with product differentiation, mainly in the quality of freehold landscape and free renovation concept with quality in-house interior design. Keris Properties, on the other hand, has been successful with aggressive marketing, advertising blitz, and sales gimmicks. As the property industry grows, there is a need to establish some quality strategies that will be deliberately planned and intended for specific intention in various dimensions of the companies. Thus, a comparative study is initiated to find out the continuous improvement in evaluating and establishing quality strategies for a property company.

Research Questions:
1. What are the factors that will affect the re-evaluation of the strategies for Taiko Properties compared with Keris Properties?

2. What kind of focused quality strategy plans that should be recommended and implemented based on the review of literature for Taiko Properties compared with Keris Properties?

Significance of Study:
1. To the management, this research enables the organization to gain the awareness of establishing, evaluating and continuously improving its quality strategies.

2. To the society at large, this research will be treated as an indication to the society that continuous improvement in establishing quality strategies is important towards a company.

3. To the buyers/readers, this research will provide an alternative choice for them to decide on purchasing houses based on the evaluation of quality strategies.

4. To the researcher, this research will increase the understanding of the importance of determining continuous improvement in quality strategies of an organization.

Research Methodology:
a) Primary research
I) Interview with the General Manager ii) Questionnaire

b) Secondary research
Research to be done using company profiles, books, journals, articles, magazines & internet

c) Data analysis
Inferential statistics will be used to analyze the data by computation of SPSS. Some graphs, tables will be shown, diagrams representing the findings and charts to illustrate the data.

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