The Relevance of Corporate Communication to an Organization Research Proposal

The Relevance of Corporate Communication to an Organization

 

An effective corporate communication serves as a tool which enables employees to do the jobs at the best of their ability and ensure that all are working towards achieving the same organisational goals. Corporate communication then is relevant in goal-setting.

Through a clear, concise and consistent communications, the employees will be educated, enable them to appreciate the value of the organisation’s vision, mission, goals and programs and projects. Corporate communication then is relevant as value-adding process.

Communications serve as network in keeping the employees focused, productive and committed. Corporate communication then is relevant in maintaining highly efficient workforce.

Strengthening corporate communication systems that don’t eat a lot of employees’ time means to strengthen the management-employee and employee-client relationships. Corporate communication then is relevant in maintaining quality of working relationships.

Apart from electronic and print mediums, in-person communication is still the most recognised form of communication in the workplace that means continuity of the processes. Corporate communication then is relevant in sustainability of the organisation as a whole.

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