The researcher is taking the Master course of MA marketing in Liverpool John Moors University. The researcher has already generated knowledge in the field of marketing under the supervision of Professors and Doctors from the said university. In addition, from 2007 to 2008, the researcher had already contacted with different fields regarding the preparation of the academic proposals. Aside from that, the researcher also studies the different aspects that are related with the different elements that must be considered in research such as approach as well as marketing tools. Thus, the previous working experiences in the field of business management would help the researcher to focus on the data gathering methods.
6.2 Suitability of the Writer’s Position in the Organization to Carry Out ResearchThe researcher’s personal position in the industry and relevant organizations would be addressed in three main points of view. Primary perspective is the directed observer. The studied industry is always a focused industry that taking the researcher’s eyeball. In turn, the next perspective is the managerial involver, by respecting the preceding and presently working knowledge and practices in the Chinese restaurant, the researcher had been regularly mixed up in managerial practices with offering some advises and suggestions. Subsequently, there is another personal position for the researcher to the industry, which is the position of consumer. The researcher is always interested in having meals in those restaurants, from this point of view; the researcher is a service receiver and feedback producers. It is therefore, with respects of the comprehensive personal position the researcher has, the researcher would be fully competent in handling this research.
6.3 OriginalityAs have discussed in the literature review, this study will mainly focus on the different aspects and synthesis of the restaurant, at the same time measure the satisfaction of the consumer with the current service and marketing activities of the company and compare it with the perception of the customers towards the performance of the restaurant. As a result, it enables the paper to focus on the different satisfaction measurement approaches, particularly the importance-performance matrix.
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