INFORMATION ARCHITECTURE: AN INVESTIGATION INTO THE APPLICATION OF MODERN INFORMATION ARCHITECTURE DESIGNS AND THEORIES THROUGH MACROMEDIA DREAMWEAVER ON “LEYLA DESIGN”
INTRODUCTION
Leyla Design is an ongoing website project that plans to sell various types of jewelries online. This jewelry company will target customers all around the world through incorporating catchy advertisements and information about the company and the services it offers.
However, because this website is still under construction, there are still questions that concern its effectiveness, for instance on how effective and efficient it can communicate its aims and objectives to the customers. In other words, there are still needs for tests and this can be done by conducting a research, specifically testing one or more important areas in the website.
Specifically, the area of web function that this study will test is how the Leyla Design website effectively disseminates information, that is, the application of information architecture designs. In the past, the navigational function of a website depends on skillful coding. However, web design has been made easy today for developers because of the introduction of “What you see is what you get” (WYSIWYG) web design software applications such as Macromedia Dreamweaver. This study will test whether information architecture, developed with WYSIWYG software, is effective or not by surveying potential online jewelry customers, preferably jewelry enthusiasts who are not very familiar about how online purchasing works. The purpose of this study is to analyze the importance of navigation and information architecture designs in websites by analyzing the opinions of customers and the importance of WYSIWYG applications in delivering them faster and more effective.
The rationale of this study can be referred from (1999), who stated that people do not come to the web for an ‘experience’, but rather, they come for information. However, the impact of the web site’s information architecture on the ability of a user to navigate that site is overlooked by many web-site designers, who tend to focus primarily on the site’s ambiance. Nonetheless, the use of WYSIWYG applications makes the development of web navigation faster, easier, and more efficient. By investigating the application of information architecture designs for the easy navigation of users through the use of WYSIWYG such as Dreamweaver, this study can determine its importance in attracting customers.
AIMS OF THE STUDY
The aim of the study is to understand the application of information architecture designs on websites and determine on how customers or clients relate to this.
OBJECTIVES OF THE STUDY
The following are the objectives of the study:
1. To develop a commercial internet site that will be named “Leyla Design” using Macromedia Dreamweaver.
2. To incorporate information architecture principles in the design such as pages that describes the company, its mission and vision, frequently asked questions, etc as well as a user-friendly navigational designs.
3. To test the effectiveness of application of information architecture with the use of Dreamweaver by surveying potential clients and customers of the site.
SOURCES OF INFORMATION:
(1998). A user-based design process for Web sites.
This paper explains the importance of user-based design process in website development.
. (1999).
This journal article is a good source of identifying the importance of information architecture in business.
(1999).
Although this journal article focuses on academic sites, its emphasis on the importance of accessible web navigation may support the present study.
DETAILS OF PRIMARY RESEARCH
The following are the research questions of the study:
1. Is navigation more important to online jewelry customers than the aesthetics of the website?
2. Does the use of WYSIWYG web design tools help make web navigation faster and more efficient?
Methods
Primary data will be collated by surveying online jewelry customers. Surveys will be conducted through emails. Quantitative research was chosen for the study so as the results can be generalized. Data will analyzed with the use of a 5-point Likert Scale and weighted mean and percentage analysis.
TIME MANAGEMENT PLAN
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