Examination Case: 'Ryanair - the low fares airline', Johnson and Scholes, Exploring Corporate Strategy. Q.1) Outline contemporary views of the terms "sustainable' as it applies to large companies. On the basis of what is presented in the case, give your views as to whether Ryanair was a 'sustainable' company in early 2004? Q.2) 2002/03 was a difficult year for the world's airlines, but Ryanair "...was seen to be unique among airlines worldwide..." (p836). Describe the main corporate strategies used by Ryanair to achieve this outcome and why they were so successful when compared with other airlines. Q.3) The 'idea' between Ryanair and Charleroi Airport is set out on p.833 of the case. Discuss this idea from the viewpoint of the "Corporate Governance" of (i) Charleroi Airport and (ii) Ryanair. Q.4) In 2003, Ryanair acquired "BUZZ", the loss-making budget subsidiary of KLM (p.840). It then reduced BUZZ's staff from 610 to 170. Discuss what you beleive Ryanair's "Corporate Social Responsibilites" might have been in the circumstances of the case. Q.5) In early 2004, Ryanair's profitability is under threat. If you were designing the first draft of a 'Balance Scorecard" management reporting system for Ryanair (to help it monitor the implementation of its strateges), what main "perspectives" and "metrics" would you suggest? Q.6) What is your assessment of Ryanair's lauch strategy?What is Ryanair's strategic intent? What factors may have played a part in determining this strategic intent? Q.7) What are the most significant issues revealed by an assessment of Ryanair's external environment? Q.8) How would you assess Ryanair's resources and capabilites against its competitors? What is Ryanair's core competence? Q.9) What do you think of Ryanair's strategies? What suggestions would you make to Michael O'Leary to improve Ryanair's chances of future success? Dear Writers, please arrange a very senior and experience writer to answer all these questions for me as I do not want to receive a wrong answer as what i experienced before. Thank you for your kind assistance in this report.
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