Structure of the Project Proposal
Project proposal should cover the following points:
A. Introduction (orientation, background)
Provide some background information about the issue, problem, opportunity or area that need to research.
B. Focus for the study (significance, connection to degree studies)
� Provide a clear statement of the project research topic. It should include the research question(s), unless it is a business or marketing plan.
� The focus should not be too broad that it will demand too many resources. It should not be so narrow as to be of insufficient substance. And should not be too controversial because of sensitivities that may be aroused as a result of doing the research.
� The project should cover some aspects of your degree studies. The connection to the background of your degree studies must be explained. For example, if you are researching advertising, explain how it is part of the promotion mix. If you are researching recruiting in a firm, explain how recruiting fits into the complete HRM function. Where the student has declared a major, the project must be on a topic within that major.
� Indicate your initial understanding of the project topic based on your review of the literature. List some of the references, which will include one or more of your textbooks.
C. Planned methodology (data collection, data analysis)
� Describe the research methodology (Qualitative, Quantitative) you planned to use and why it is suitable for your study. This could, for example, be the case research method or an action research project.
� Explain the primary data you plan to obtain and the data collection methods you will employ such as observation, surveys, interviews and focus groups.
� What questions will you be asking and what organisations would you involve?
� Explain that you will be arranging for each interviewee to sign the Research Consent Form and that you will include those forms as an appendix to your final report.
D. Expected outcomes (including a Draft Table of Contents)
� Include the outcomes you hope to achieve from this research.
� Provide or a Draft Table of Contents. Details of the final project report�s contents are in Part 2 of the guidelines, including examples of Final Project reports. An example of a draft table of contents from a Project proposal is given below and ideas about sub-sections are in brackets.
Executive summary
Table of contents
1. Introduction
2. Orientation (This section will orient the reader by describing the background of the research project. Here, you provide evidence that you have read the textbook, some journal articles and the internet. There are 2 parts of this section of the Final Project report:
� Some more information from the literature about the background field like ecotourism, entrepreneurial characteristics or financial reports
� Some information about the case organisation(s) that is (are) the aim(s) objective(s) of the study.
3. Data collection and analysis (This section describes your methodology and how you collected your information, for example, interviews and/or case studies. You must provide precise details of this methodology, for example, how many interviews were done and who were involved. You must describe the data collection methods used such as how the interviews were done with some references to the textbook and other sources to show that the methods were applied correctly.)
4. Key activities, processes and events (In this section, you take a step back and look at the data to try to find the key actors, activities, processes and events that are shaping the scenario.)
5. Key findings (What were the 3 or 4 main learning points or principles that you and your reader can take away and apply in other situations, into the future? In this section, you look into the implications of your findings for three different targets:
� The literature, that is, ideas in your textbook and articles
� Managers in the case, including your recommendations for them
� Other managers in your country or region.
6. Conclusion
References
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