INTERNATIONAL MARKETING COMMUNICATIONS 4577
WEEKLY TOPICS
Research about “Bollywood” films and provide reasons for the global appeal of Indian-made films and their stars. What are the challenges that companies face in using celebrities from different ethnic backgrounds?
Instructions
A topic related to international marketing communication. This topic would need to be researched and addressed comprehensively with views and arguments contributing to a major part of the presentation. The presentation (in PowerPoint format, together with content in the notes page) must be posted on the discussion board in the week allocated to each student.
Selected students will be assigned to review the presentation and post their comments during the week. A written copy of the presentation, including comments from these students are due the following week.
It is strongly recommended that the presentation make use of media aids such as PowerPoint. The written report will be a summary of the key points of the presentation in an essay format. This report should not be more than 1,500 words and must include the appropriate references.
Purpose of assignment
The purpose of this assignment is to provide an insight and analysis of recent topics or cases in international marketing communication.
Marking criteria
The following criteria will be used in marking this assignment:
n PowerPoint Presentation – 50%
Depth and breadth of research conducted
Quality of views with substantiation and references
n Written report – 50%
Summary of presentation to include class comments
Appropriate structure and format
Relevant and correct application of references
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