An Investigation on Action-Oriented Leadership – Case Study of Fast Food Restaurant Industry
1.0 Background of the Study
Action-oriented leadership emerged as a new concept in leadership literature. Action-oriented leadership is actually intended for teams and/or groups. Effective functional leadership is required to achieve critical and/or reactive tasks by teams deployed in the field. As such, action-oriented leadership is created to respond to a situation or critical incidents. Teams operate within a setting that is either changeable or volatile and with differing circumstances. These leaders are needed to function and negotiate both the needs of the individuals and the group itself.
2.0 Problem Statement
Action-oriented leadership is often implemented and demonstrated in leading a team on an outdoor expedition or rescuing a person from a potentially hazardous environment as well as extinguishing a rural fire, locating a missing person. Therefore, it is not yet explored in any other industry such as the fast food industry.
3.0 Research Aim and Objectives
The main aim of this study is to explore implementation of action-oriented leadership in the fast food restaurant industry. With this said, the following objectives will be addressed:
To investigate the perceptions of the employees about action-oriented leadership
To assess how leaders practice action-oriented leadership
4.0 Significance of the Study
As such, the completion of this dissertation will provide understanding of the concepts presented so as to generate data and information that every planners could use in order to come up with strategies, plans and designs that will strategically position them in the highly competitive, diverse, and complex business environment that is experienced at present.
By fulfilling the aims that were stated in the objectives section, this study will be helpful for other researchers who may be focusing on understanding the concept of action-oriented leadership. The notable significance of this study is the possibility that other researchers may be able to use the findings in this study for future studies that will create a huge impact in society. This study’s findings can be used for other findings that might prove to be helpful in introducing changes to the conduct of fast food restaurants, which is an action-intensive setting.
5.0 Research Methodology
The study will explore the problem in an interpretative view, using a descriptive approach which uses observation and surveys. To illustrate the descriptive type of research, Creswell (1994) will guide the researcher when he stated: descriptive method of research is to gather information about the present existing condition. The purpose of employing this method is to describe the nature of a situation, as it exists at the time of the study and to explore the causes of particular phenomena. The researcher opted to use this kind of research considering the desire of the researcher to obtain first hand data from the respondents so as to formulate rational and sound conclusions and recommendations for the study.
The second method that will be employed is the case study. According to Robson (2002), a case study is a “strategy for doing research which involves an empirical investigation of a particular contemporary phenomenon within its real life context using multiple sources of evidence.” The data collection methods employed may be various such as questionnaires and documentary analysis.
Primary and secondary research will be integrated. The reason for this is to be able to provide adequate discussion for the readers that will help them understand more about the issue and the different variables that involve with it. In the primary research, public managers will be surveyed. A structured questionnaire will be developed and it will be used as the survey tool for the study. On the other hand, sources in secondary research will include previous research reports, newspaper, magazine and journal content. Existing findings on journals and existing knowledge on books will be used as secondary research. The interpretation will be conducted which can account as qualitative in nature.
6.0 Timeframe
Weeks
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Problem
Identification
Literature
Review
Research
Design
Choice of
Methodology
Data
Sources
Data
Collection
Data
Analysis
Writing up
Draft
Editing
Final
Document
Binding of
Document
References
Creswell, J W 1994, Research design. Qualitative and quantitative approaches, Sage Publications, Thousand Oaks, California.
Robson, C 2002, Real world research, 2nd edn, Blackwell, Oxford.
Credit:ivythesis.typepad.com
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