Marketing Research of Home Appliances Companies in the Market
The partnership of Hitachi Air Conditioning Sales ( Phils.) Inc. and the Taiwan Hitachi (Subic), Inc. in 2005 resulted to a one home appliances company under the new name of Hitachi Air Conditioning Products (Phils,). To begin with, Hitachi (Subic) is the 1st and largest air conditioning manufacturing company both in Taiwan and in Japan. It produces air conditioning products like the Self-Contained Air Conditioners, Air-cooling Chiller Unit, Room Air Conditioners, Packaged Air Conditioner, and Fan Coil. Besides from air-conditioners, the company also sells other home appliances like television, washing machines, refrigerators, coolers, fans. Even LCD projectors and Interactive whiteboards for business and office use are found in their stores. Obviously, Hitachi Home Electronics has been provided the personal and business consumers' needs for many years now.
( http://www.hitachi.com.ph/products/industry/home/index.html )
The company started its operation in the latter part of 1950s in Japan. The first television model that Hitachi introduced to the market was in 1956 under the name of Showa Denshi, which manufactured by an affiliate company named “Kokusai” Electric Inc. At that time, the Hitachi brand was not well known for its home appliances as to compared to “Kansai.” So, in order to compete in the market, Hitachi managed to secure the right to advertise on the Tsutenkaku Tower in return for supporting its construction costs. It was just happened that during that period, television was the dominant home appliance in the market. Thus, Hitachi did the massive promotional campaign about the advertised "Hitachi Television". Aside from that, the company simultaneously advertised the "Hitachi Pumps", "Hitachi Motors" and "Hitachi Lamps" in that market. From then on, Hitachi's product started to increase in portfolio. It was even extended to light bulbs, fluorescent lamps, vacuum cleaners, room coolers, transistor radios, tape recorders and electric heating appliances. Subsequently, in 1957, Hitachi Home Electric Appliance Geppuhanbai (currently known as Hitachi Capital Corporation) was opened and promoted the company's market in Tokyo and Osaka. But, because of the economic challenges, Hitachi started allowing convenient monthly installment purchasing of its products; since the majority of the consumers could not afford the cash basis price on their products.
( http://www.hitachi.com.ph/products/industry/home/index.html )
On the other hand, GfK Asia is part of the global GfK Group and it has showcase its appliance expertise for over 25 years of experience in providing reliable retail and technology market data in Asian region. This company is based in Singapore, and it has extensive coverage in Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, Hong Kong, Vietnam, the Philippines and India. Furthermore, the Major Domestic Appliances (MDA) industry in Southeast Asia helped in rising the sales of leading appliance companies in the Asian regions due also to the improving styles and sophisticated features of every home appliance manufacturers that seemingly have been started to meet the high standard qualifications of the consumers. The booming of home appliance industry occurred for the first five months in the year 2011 which recorded a sales of more than US $ 2 billion. Last year's sales performance increased for a 10 percent as to compared to the preceded year. Moreover, there were six Asian countries that really made good sales performance in home appliances market, they include Singapore, Malaysia, Thailand, Vietnam, Indonesia and Philippines which sold over 7.2 million units of air-conditioners, refrigerators, washing machines, and microwave ovens since the early start of last year. Both Indonesia and Singapore are leading in terms of expansion in sales volume. And, because of the MDA, washing machines has been the latest best seller in the home appliance industry today. It almost contributes more than half a billion US dollars in the worldwide sales. The single-tub washing machine has been the most popular washing machine type in the market nowadays in the six key markets in Asia. (http://marketresearchbulletin.com/?p=6054)
While LG Electronics was turned over to Yong Nam in Korea in 2007, it has come a long long way since the time that it was introduced in the market in 1958 as the radio manufacturer. And, the company made its mark in the appliance industry in 1995 for its "Lucy Goldstar washing machines and refrigerators. Today, it even made a further leap for its biggest contribution in the telecommunications industry, LCD plasma TVs and high innovative audio systems. At present, LG home appliances brand has been one of the most sophisticated brands in the world today; and it has reached 85 percent of its sales which comes mostly from overseas' gross sales. Based on the sales performance of home appliance sector, the particular industry really contributes to the growth and revenues of every country especially in Asian regions.
(http://news.alibaba.com/article/gdetail/technology/100119235-1-lg-goes-premium.html
References:
( http://www.hitachi.com.ph/products/industry/home/index.html )
(http://marketresearchbulletin.com/?p=6054)
(http://news.alibaba.com/article/gdetail/technology/100119235-1-lg-goes-premium.html )
Credit:ivythesis.typepad.com
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