a) Use appropriate tools of
analysis to determine the strategic capability of firm of your choice. 80%
b) Based on your analysis, identify and priorities key internal strengths and
weaknesses 20%
1) Both Pars of your work will be marked according to the following criteria
- Quality of analysis
- Extent of research
- Evaluation of findings
- Presentation
2) Your analysis should apply proven techniques such as
- Resource Audit (the value, extent and use of assets)
- value chain analysis (how value adding activities are linked together to
create sustainable competitive advantage)
- core competent ices (extent to which they are identified protected renewed and
exploited)
You may also witch to consider whether
- organizational purpose meets the expectations of stakeholder groups.
- the current organizational culture is appropriate to current strategy.
- Financial Analysis is possible and relevant.
3) The organisation you choose should be from the same industry which you
selected for the course work assignment.
4) Research relates both to your understanding the organization's strategy and
operations: and also to your ability to engage with relevant literature.
5) Evaluation relates to the extent you are able to gain insights from the use
of appropriate concepts to build up an overall understanding of the
organization's key strengths and weaknesses.
6) "Presentation" refers to your ability to express ideas with clarity and
lucidity. Your work should be presented in a report format, to be read by senior
management of your selected organisation. Marks will be awarded for a
combination of
- Organisation and layout
- Logical progression of argument
- Appropriate use of tables, graphs etc.
You work is also a piece of academic writing submitted towards a degree. You
should be careful therefore to fully an accurately acknowledge and reference
sources and to provide a bibliography with your report
Credit:ivythesis.typepad.com
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