FOOD AND BEVERAGE
Central District or simply Central is an area in the north shore of Hong Kong. It is known as the central business district of Hong Kong and many multinational financial services corporations have their headquarters in this area. Although many parts of the area are residential, especially the slope below the Mid-levels, the area is more popularly known as the main financial district of Hong Kong.
With this in mind, we already know that a simple fast food that offers burgers and fries would not really fit into such an area. Mass produced foods like burgers, pizzas, fried chickens, and fries does not seem such a good idea for an area like this. Perhaps it would succeed, but the chances are slim. Fast food meals are at more affordable costs for the masses or the average income earners. Although people in Central Hong Kong would most definitely be able to afford them, they are most likely not going to eat there.
Who would dine in a food and beverage outlet in Central, Hong Kong? They would be businessmen, government officials, and even consulates and consulate generals of many countries. You cannot expect such people to eat burgers, fries and soda. Say, these businessmen are having a luncheon meeting; do they go to a fast food joint for their luncheon meeting? You cannot expect this kind of food and beverage outlet to totally succeed in an area that is considered to be the center of trade and financial activities.
Bearing in mind that many know this area as the main financial district of Hong Kong, the best option is to set up a posh and elegant yet affordable Chinese restaurant in Central, Hong Kong. This Chinese restaurant would offer customers stylish and elegant surroundings in which to spend a pleasant evening enjoying fine Chinese cuisine and excellent service.
Restaurants are typically a feature of hotels, but in this case, since most hotels within the Central District already have Chinese restaurants, this one will be placed in another kind of building. The chosen building to put up the Chinese restaurant is the Cheung Kong Center.
The Cheung Kong Center is a skyscraper 74 stories tall with a height of 282 meters. It houses several banking firms. It is located on Queen’s Road Central. The building stands between the HSBC Hong Kong headquarters building and the Bank of China tower. It is also very near, even just walking distance from several other buildings.
The very reason why this building is chosen as the location of the new Chinese restaurant to be put up is because it is very near other commercial and business establishments. It is a building which is very accessible to both businessmen and shoppers alike.
The plan is to set up the Chinese restaurant on the ground floor of the Cheung Kong Center and this restaurant and its amenities will be open and provided to tenants or residents of the building, and also to non-residents of the building as well in order to be able to maximize the sales of the restaurant. It could cater to individuals in offices just along Queen’s Road Central and Garden Road.
The target customers for this restaurant are individuals working in the building itself, businessmen, and tourists. This would be a mix of males and females with ages of 20 and above. It is possible to have children as customers of this Chinese restaurant but it would not be a common scene, considering the kind of area Central District is. The customers will mostly be above-average income earners.
It could be expected that the patrons of this restaurant offering Chinese cuisines would be residents or individuals that are working in the Cheung Kong Center and its neighboring establishments. No doubt, these will be businessmen working just along the same road, guests of nearby hotels, or shoppers that happen to be in the building or area.
The restaurant would of course need equipment. Equipments for the food service industry would include primarily dining tables and chairs – these are those that we can readily see on the dining area and used by the costumers. But within the kitchen area are more equipment that are needed for a restaurant to be fully functioning. These are those that are needed to prepare and cook the food.
The menu would include the best of Cantonese and Szechuan cuisine, dim sum specialties and a rich harvest of seafood pleasures. The menu of this restaurant would not be written in Chinese, but in English as this restaurant would cater not only to Chinese but to tourists as well. An example of the menu and drink list of this suggested restaurant would include, but not limited to, the following:
Appetizer:
Butterfly Prawns in Bread Crumbs
Lettuce Delight (Minced meat)
Mandarin Seafood Rolls
Pancake Rolls
Spring Roll
Vegetarian Dishes:
Aubergine in Black Bean Sauce
Big Rice Salad with Tomato, Shrimp, and Sweet Potato
Chinese Mushrooms and Bamboo Shoots
Seasonal Chinese Vegetables with Prawns
Sichuan Peanut Sauce Noodles Sichuan
Meat:
Beef in Oyster Sauce
Deep Fried Pork in Spicy Salt
Sizzling Mini-Steak in Chinese Style
Sizzling Mutton with Ginger and Spring Onions
Sweet and Sour Pork
Chicken & Duck:
Chicken in Dough – Pekinese Style
Kunpo Chicken (Chicken in Chilli Sauce)
Roast Duck - Cantonese Style
Sizzling Chicken with Fresh Mango
Szechuan Chicken in Hot & Spicy Sauce
Seafood:
Deep Fried Squid with Spicy Salt
Sichuan Shrimp Noodles
Steamed Fish in Red
Stir-fried Crab Meat with Oriental Greens
Sweet and Sour Fish
Dessert:
Banana Spring Rolls
Salty Rice Cake
Vanilla Ice Cream
Rice, Noodles and Soup:
Assorted Vegetable Rice
Fried Rice
Plain Noodles with Beansprouts
Seafood Lotus Leaf Rice
Sweet Corn and Crab Meat Soup
Beverages/Drinks:
Coffee
Green Tea
Juice (Orange, Apple, Mango)
Milk
Soft Drinks
The hours of operation of this restaurant would be from 11 a.m. to 2 p.m. for lunch and then from 6 p.m. to 10 p.m. for dinner. The reason for this is that it would be too costly to operate the restaurant at all hours, there are dead hours in between where there would be few or no customers. The menu served would vary depending on the hours of operation of the restaurant. Some food will be served on both operating hours while some will be specific to a particular dining hour.
The floor plan of the restaurant would consist of a spacious bar and a main dining area. Diners will be able to enjoy a drink or two at the bar before they will enter the main dining area. Perhaps inside the main dining area, a big aquarium can be set up where the diners will have a view of a Chinese Oranda fish or any other interesting species of fish for that matter. Furthermore, to get ahead of competition, details could be added to the layout of the restaurant. The restaurant could have an indoor waterfall within a tasteful arrangement of plants and huge pebbles for added effects.
Of course, this is a center of trade and financial activities, and this is not the only Chinese restaurant within the Central District. In fact, there might be several other Chinese restaurants in the area. How should this new restaurant keep up with the competition? The advantage has to be kept with offering a fine menu and set of dishes, a courteous and excellent service, and a clean and interesting ambiance that could not be found in other Chinese restaurants within the area.
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