1) Strength
Tourism planning linking to cycling track with Hong Kong heritage in new territories can be of effective assumption towards Ping Shan Heritage Trail as well as The Lung Yeuk Tau Heritage Trail as there is subject for preservation and recognition of HK tourism processes and development as there certain meanders through three villages and contains some of the most significant historical buildings in Yuen Long District in the New Territories. The ideal strength can be that the trails provide insight into the very foundation of Hong Kong life hundreds and hundreds of years ago when hard-working peasants worked their small farm holdings. Aside, the list topping off in terms of attractions along the trail assume Hong Kong's only ancient pagoda, the Tsui Shing Lau as believed to be in shape for more than 600 years due to restructuring as originally seven storeys tall, the pagoda was damaged by severe storm centuries ago and only the lowest three remain intact.
Another strength of Hong Kong heritage is what sets Hong Kong apart from the rest of Asia and in the world, Hong Kong have unique fusion of Eastern and Western cultures where the old and the new live side by side. Its incense-filled temples, glass-and-steel skyscrapers and noisy festivals have made Hong Kong the premier tourist destination in Asia. The usefulness awaits the New Territories since much of Hong Kong's rich heritage has been restored to its former glory as there gives an amazing insight into a unique past that is a vivid contrast to the city of today. There indicates assessment of potential functions of HK tourism as the cycling track will connect into a better community within right economic development strategy.
There can be connections of principal Asian destination cities into Hong Kong’s new territories as there is amiable function to spontaneous heritage attractions from cycling track allowing adamant contribution to tourism development in Hong Kong, there is revealing of tourism planning contrasts and similarities that will offer achievable insights into cultural practices and experience greater Hong Kong sites and leisure theme parks such as HK Ocean Park and Disneyland. Cycling track authorities can be actively pursuing tourism marketing and development initiatives in HK markets thus, incorporating the promotion of selected forms of tourism heritage in certain ways of stimulating visitor arrivals in the region as well as the employing of good heritage values upon defining and articulating national and cultural identity. Heritage is thus shown to have political and socio-cultural significance in addition to HK’s economic value from generating business revenues, currency exchange and employment.
The cycling track plan will help maintain and expand high priorities as to be allocated supporting standard planning and the increasing usage upon attracting visitors throughout HK and the rest of Asia. The HK heritage and tourism planning provides assistance of cultural heritage tourism to consulting services tailored to meet the needs of individual clients as well as to track cycling trends, provide training tools and advocates for increased HK heritage tourism assuming successful and sustainable cultural heritage tourism development as there implies that cultural heritage travelers stay longer and spend more money than other kinds of travelers into new territories. Ideal strength impose good cultural heritage in which HK tourism improves the quality of life of HK residents as well as tourists.
The strength has then put emphasis of heritage process as a matter of achieving comprehensive planning as means that HK heritage is considering good tourism resources, markets as well as programs within HK region. The degree to which tourism is addressed in such plans depends upon the relative importance of tourism in HK and how sensitive it is to tourism activities. Indeed, executing cycling track into new territories will make HK lifestyle easy and cozy and will ideally resolve environment issues such as air pollution thus, making HK a better place to live in and that sustainable process can be viewed as one modification factor and success tells all of HK heritage ways and tourism realization applied to Ping Shan Heritage Trail and Lung Yeuk Tau Heritage Trail respectively.
2) Opportunity
Another point for opportunity implies better market demands of cultural tourism and or cycling tourism in Hong Kong along adaptation of econometric models and to generate forecasts of international tourism arrivals to Hong Kong like, for the period of 2008 and after. There forecast the demand for Hong Kong tourism by residents from the ‘16 major origin countries/regions and the empirical results reveal that the most important factors that determine the demand for Hong Kong tourism are the costs of tourism in Hong Kong, the economic condition as measured by the income level in the origin countries/regions, the costs of tourism in the competing destinations and the ‘word of mouth’ effect.
There can be demand of tourism arrivals obtained from the demand models form the basis of policy formulations for the tourism industry in Hong Kong’ (Song et al., 2003) Furthermore, HK government will work with the Tourism Board and the trade to study the demand for cycling tourism and the feasibility of developing it as well as to promote cycling travel activities to test the HK market as the affluent population and the outbound of tourism and travel market demand reaches for certainly about 82 percent (Infrastructure and Logistics, 2008 (news.go.hk)) of market demands as rated by Hong Kong long travelers from HK government news. The awareness is to be found within the cycling tourism and market demands will have a strong impact to HK cyclists and the rest of the community.
3) Time flame
Year
Implementation/Process
2008
Gathering of immediate resources and materials of cycling track
2009
Pre and post testing of cycling track development and operative functioning
2010
Finish the linkage of the cycling tracks
4) Budget
Linking up with the cycling tracks: 2 billions
Linking up with the project engineers and the team: 15 to 20 million
5) Strategies & Suggestions
Strategies
1. Improve quality of experience
The strategy of adding up as well as imposing flexible tourism facilities from where the cycling tracks will improve quality of experience, the approach of applying communications channels for a successful HK tourism as based on HK people’s experiences and other factors.
2. Improve tangible features
The strategy can be to redesign features visible in the creation of the cycling tracks along with measurable and achievable planning
3. Improve infrastructure
To improve infrastructure, the need to choose proper HK engineering division unit is a must to keep effective infrastructure in best suit for cycling track users as well as to ensure safety of the project site plan
4. Develop supportive local community
To develop supportive local community, the HK government will have to recognize tourism campaigns and promotions that will strengthen tourism activities
5. Strengthen linkages
The approach to strengthen linkages is to integrate collaboration and partnerships of HK tourism and be able to preserve HK heritage and culture at its ideal form. To provide tourists and travelers the easiest way to appreciate overall HK region wherein the management of cycling track project will be successful and timely to detect improvements and possible changes.
6. Implement effective marketing
To implement effective marketing, the HK cycling track will have to create business opportunities within the track area such as adopting small kiosks wherein some products are to be sold such as food and beverages as well as souvenir items attracting HK tourists and other cyclists and from there effective marketing through business assumption are being achieved.
Suggestions
For suggestions, HK cycling will have to acquiring more resources for maintenance for tourists and public accessibility and should focus on social benefits and conservation for future HK generations, not business benefits only. The need to strike a balance between tourism and heritage track development. Aside, allowing diverse cycling project developers and HK tourism government to participate and handle the project together also, to consider the cost of the whole project and maintenance cost. HK government needs to be responsible for promoting the area for either cultural tourism and or cultural academic affairs. Apply business management principles and should have financial and operation strategy as well as establish cycling tourism committee with representatives from government, business area and tourism sponsors to monitor the project. HK government should take up responsibility in
the future through subsidies. With regard to how resources are to be obtained from the cycling development and be generated from heritage processes and commercial activities to realize.
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Infrastructure and Logistics (2008). Tourism: Cycling tourism demand to be studied (news.go.hk) Retrieved at: http://news.gov.hk/en/category/infrastructureandlogistics/081112/html/081112en06003.htm
Song, H. et al. (2003). Modeling and forecasting the demand for Hong Kong tourism School of Management, University of Surrey, Guildford GU2 7XH, UK School of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong Available online 16 September 2003.
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