CHAPTER 5

 

SUMMARY, CONCLUSION AND RECOMMENDATIONS

 

 

The focus of this study is to determine the significant endeavor in promoting small businesses by exposing the biases towards large-scale corporations in terms of social responsibility. Data collected from the different sets of respondents provided answers to the queries of the researcher. It has utilized the descriptive type of research, which was conducted through observation and using survey questionnaires as tools for measurement. Concurrently, the study employed both qualitative and quantitative research methods to ensure a flexible and iterative approach. During data gathering the choice and design of methods are constantly modified, based on ongoing analysis. This allows investigation of important new issues and questions as they arise, and allows the investigators to drop unproductive areas of research from the original research plan. The researcher also uses percentage analysis, the mean and median analysis, correlation and regression statistic to evaluate the collated data.

A number of small business practitioners, workers and consumers was surveyed and interviewed as to the realm of this study. They are sent questionnaires pertaining to the topic. Their cooperation was fervently sought after. A descriptive analysis (with strictest confidence given to financial aspect) of its organization was undertaken, form the organizational structure down the most intricate detail permitted. The object is to find out the exact nature of small business social responsibility and its impact on the community and the business itself.

 

SUMMARY

Part 1. Profile of the respondents

 

The researcher conducted the study in order to determine the views of the respondents about social responsibility. Moreover, the researcher also provide a general description of the respondents, which are divided into four categories i.e. business owners, employees, minority owned and white male owned particularly in their sexual category or gender, race and educational attainment.

The population of business owner respondents is composed of 58% male respondents and 42% female respondents. This shows a virtually equal footing in terms of representation of gender regarding to the subject of the study. 65% of the 23 employees respondents are dominated male. Only 35% of it are comprises of female employees. The male respondents outnumber the female respondents by approximately 50%; this data provides a glimpse of the aggregate size of women in the workforce of the company. According to the study, 100% of population of minority owned group is composed of female respondents while 100% of white owned group are male. This shows a virtually equal footing in terms of representation of gender regarding the social responsibility in the job.

            The number of the male respondents (62%) is double that of the female (38%) with the total of 79 for male and 48 for female. The dominated gender among the respondents is male. Based on the statistical analysis, almost three-fourths of the population is composed of male respondents while 38% are females. The race of the race of the respondents, are divided into several groups i.e. White, Black, Latino and Asian. The study shows the great dominance of the White respondents in terms of their connection to business. Based on the collated responses, 98% of the respondents are white races.

            The diversity of the population is further asserted when the respondents were asked regarding their range of gross annual income. Apparently, a huge part of the population (28.40%) has been in the range of $201,000-$300,000. This data illustrate average income of the business owners thus the responses of the employee pertaining to this matter has been excluded. There are only 22.22% of the respondents are earning above $500,000. According to the survey, the total number of employees in the business doesn’t have any effect when it comes to their vision in social relation. As a summary, 27% of the respondents said that they have three-five employees, 28% for five-ten, 13% for ten-fifteen, 8% for fifteen-twenty, 13% for twenty above and 11% for one-two employees. 57.14% of the respondents say that service business is easiest type of business to have a great income. 29.79% of the respondents are involved in the retail business. Lastly, only 16.07% of the respondents are in manufacturing business since the capital for this kind of business is quite big. 

 

Part 2. Perception of the Respondents

            According to the most business owners, there is no difference in social relation of small compared to big business. 52.63% of the business owner respondents believe that there is no difference in social relation whether they owned a big or small business. They also accept that small businesses fulfill their social relation because they only have limited area to manage. The 81.58% of the respondents agreed on this statement. Based on the results, most of the business owners believe that the most important factor in terms of social relation is their relationship to the costumer or costumer relation i.e. the mean score is 9.74. Followed by ethics (9.71), product quality (9.62) and equal opportunity (9.27) among the employees.

            On the other hand, big businesses cannot fulfill their social relation because of the broader area to control according to the 36.84% of the respondents according to the employees.  Most of the employees (52.63%) agreed that their company doesn’t have a formal policy. For the turnover rate, most of the employees said that the rate is not that high. The table shows that 55.26% of the employee respondents believe that there is no high turnover rate for the past year and 44.74% of them believe that there is no high turnover rate for the past 5 years.

The researcher also tries to understand and determine the perception of the minority owners and white male owners regarding to their views about social relations. According to the minority owners, they accept that small businesses fulfill their social relation because they only have limited area to manage. The 50.00% of the minority owner respondents agreed on this statement. On the other hand, big businesses cannot fulfill their social relation because of the broader area to control according to the 39.47% of the respondents.  Most of the minority (55.26%) agreed that their company doesn’t have a formal policy. Based on the results, most of the white male owners believe that the most important factor in terms of social relation is their relationship to the costumer or costumer relation i.e. the mean score is 9.39. Followed by product quality (9.31) and ethics (9.27).

 

Conclusion

Based on the findings of this study, the researcher concludes the following:

1.  The respondents who took part in this study are already mature in age, responsible and reliable.  They are also aware of what’s happening in the business industry and are deeply concerned about the improvement of the programs in their respective companies specifically to the concept of social relation.

2.   The respondents have given an overall rating of greatest importance to each of the criteria. Most of the respondents believe that the social relation in big businesses is not different from small businesses. On the other hand, most of the employees believe that there is a great difference between them. This shows that they have different perceptions with the current state of social responsibility in their company.

3.  The statistics show that there is substantial correlation between the answers of employee and employer in part 1 or to the six yes-no questions about social responsibility. The computed correlation or r-value is –0.4097 which mean that there is substantial correlation. The analysis also signifies that the answers of employers are different to the answers of the employee although their r-value lies between 0.41-0.50 for both positive and negative.

            On the other hand, the part two of the survey questionnaire shows a high relationship between variables. The computed r-value is 0.8922. The main concern of the employers pertaining to social relation is fair wages. On the other hand, both of the employee and employers agreed that costumer relation is the most important attribute to consider. Even though there are some variables in which the responses of the employers and employees are different, the overall perception is same which reflected to the computed r-value.

            4.  There is a need for small businesses to assume social responsibility since the degree of responses of the respondents is in great importance.

  RECOMMENDATIONS

Based on the foregoing summary of findings and conclusion, the researcher recommends the following:

1.     Update the facilities, equipment, and training strategies to their respective Companies.  Moreover, there should be a strict implementation of the training programs pertaining social responsibility of the company.

2.     Maintain open communication lines between the management, costumers, administration and employee.

3.     Review the program of the each of the company and update the content to increase the standard of the company and the need of a good social responsibility.  Employee must also be given stricter training requirements to ensure that they understand their job well and understand the needs of the costumers . 

4.     Company open communication lines between employees and administrators especially in disseminating information and communication.  This is to ensure that the employees know what the administration is up to and vice-versa.

 

 


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