Topic:
Strategic Marketing
In any business, strategic marketing plays a vital role in increasing the possibility of success. This can be a tough job for any company that really requires an excellent business strategy of putting marketing efforts to promote the company’s products and services to various clients. And, incorporated in this marketing plan are the vision and mission and goals of the company. The real intention must be a clear idea to the target market. In this manner, you would be able to promote your business and attract customers effectively. (www.ehow.com)
It is very important in developing a marketing plan to have a situational analysis in the business environment. You need to observe the entire industry through getting track of the new trends that might be applicable to your own business. Keeping an eye at your competitors make you update of what they do offer to clients in the industry. For sure, you would not want to be left behind when it comes to business strategy. In this stage, you get the chance to know more about the flow of the competitors’ business and the possible threats that you probably encounter. The most important thing is you will get to know numerous business opportunities that will help in boosting your own company.
A target plan is very essential in any business. In this stage, you are planning and conceptualizing the exact business goals that you would like to come up with. This must include the dynamics that may lead to the success of the company. Your goals can be designed to focus on how to increase company sales, to increase the awareness among the clients about a product or service through launching or relaunching it and to keep your loyal customers with you through giving them incentive programs.
After creating your marketing plan, it’s time for you to implement them into action. In this stage, you are doing the marketing tactics primarily to create a message to the clients or possible clients. Now, you have to use your financial resources to implement your marketing plans. A well prepared marketing budget and an organized group of people is what you need in order to accomplish your marketing tactics. This is a very vital stage in the strategic marketing because this is the time that you are building and increasing brand awareness among the clients. A well focused marketing tactics that aligned with your strategic company vision and goals will surely boost profits and growth of your business. In making marketing tactics, there are important points to remember in order to come up with a successful marketing and communication plan. It should support the goals of the business, and it may appear clearly in the promotional campaign. For instance, the company plans to increase the awareness of potential customers for their new launched shampoo for women. The price and promotional campaign efforts may focus on building interest among the possible clients (women) for their new launched product. Since the company’s new product is shampoo for women; naturally, their target clients are women who may buy and use the shampoo after seeing the shampoo commercial on television or any poster on bulletin boards. It is much delight to the women if they would know that there is a launching of the product in certain department or grocery stores that giving free new shampoo to the customers. Another thing is; if one of your promotional tactics is to attract more clients from different places of the world into your business website, you can promote your web address through putting it in your print advertisements and business cards. (www.ehow.com)
Based on the business research made, marketing and media campaign plan such as TV advertisements, print ads of any product and promotional campaign are very effective marketing strategies for any business to get the attention of prospective customers on the new product or service, and to increase their awareness to buy the certain product or service. The same thing goes to revive the awareness of the clients about the existing product or service. (www.ehow.com)
The last but not the least, is the checking and balancing your business. Every year, a company should have a complete evaluation or assessment on the entire marketing plans it made to promote the business. Most importantly, to check the overhead expenses for the whole year and the profits that earned as well. In this stage, you will surely determine if the marketing plan and the marketing strategies you made are gaining popularity and favorable or poor result. (www.ehow.com)
References:
http://www.ehow.com/strategic-marketing/html, April 03, 2011
http://www.ehow.com/ _things-expect-strategic-marketing-plan/html, April 03, 2011
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