1.0 Title
The working title of this research is initially drafted as – How Saudi Arabian Consumers are Coping with the Process of Online Shopping
2.0 Background of the Study
As a mode of recreation and an avenue to get familiar with the culture and the modern styles of the country, shopping at Saudi Arabia is the most plausible way. Shopping is one of the most important parts of tourism and traveling in the place as it gets to showcase artistic traditions through arts and crafts primarily. Drawing away from the traditional shopping, there is a modern way of doing shopping – online shopping. As a growing trend all over the world, online shopping penetrated the Saudi Arabian market extensively. In fact, a report by the Arab Advisors Group claims that $3.28 B was spent by Arabian online consumers through shopping online in the past year. Among the 3.5 million Internet users, 48% are based in the Kingdom who purchased products and services online. Forty-two percent (42%) of these online purchasers used credit cards as accompanied by Internet shopping cards provided by banks for another 11.5% of the purchasers.
Evidently, there had been the increased confidence in online shopping for Arabian consumers. Experts as well put confidence on the continued growth of online shopping in the place as consumers opt to avoid crowded shopping centers and parking problems in addition to the rising interest in using online retailing. In lieu with this, the market witness the emergence of various online shopping portals to aid consumers as well as the basic information and guidelines regarding doing online shopping how-to’s and safe online shopping environment. Though online shopping is perceived to be an expensive pastime rather than an efficient alternative to traditional shopping, Arabian consumers are proved to move faster than Arab vendors in making the shift towards Internet shopping. Nonetheless, there are considerations how make the online shopping environment more conducive for Arabian consumers.
3.0 Research Objective and Questions
The main aim of this research is to analyse how Arabian consumers are dealing with the complex processes of online shopping and to arrive at benchmark practices about successful online shopping. To achieve this general purpose, the study will seek to answer the following questions:
1) How do Arabian consumers perceived the concept of online shopping? What drives Arabian consumers to engage in online shopping instead of traditional shopping?
2) What are the requirements of Arabian online shoppers as consumers (i.e. excellent service, consumer protection, etc.)? How does online shopping benefit the Arabian consumers?
3) What complexities about the process are experienced? How do Arabian consumers cope with these complexities?
4) How do Arabian consumers are educated in terms of online shopping? What support from the government and the online retailers are provided?
5) How does the adequacy of critical mass contribute to the continuous growth of online shopping?
4.0 Research Plan
In my research I will be using the Interpretivist approach, (in between the continuum), as my research is exploratory, wherein, I will be exploring the different activities Arabian consumers are engaging into towards overcoming the complexities experienced. Through this strategy, the researcher could discover “what is happening to seek new insights” or “to ask questions or to assess phenomena in a new light”. As exploratory, it will enable the researcher to at the problem in both descriptive and exploratory manner as the researcher will explore the views respondents, as well as explore different literatures related with the study.
The research will be also qualitative research method because it will try to find and build theories that will explain the relationship of one variable with another variable through qualitative elements in research and therefore conduct both primary and secondary research. By means of this method also, qualitative elements that do not have standard measures such as behavior, attitudes, opinions, and beliefs within the social domain will be analyzed.
The primary source of data will come from the researcher-made questionnaire and interview questions. The primary data frequently gives the detailed definitions of terms and statistical units used in the study. These are usually broken down into finer classifications. The secondary sources of data will come from published articles, business journals, theses and related studies on Internet purchasing and marketing. Acquiring secondary data are more convenient to use because they are already condensed and organized. Moreover, analysis and interpretation are done more easily.
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