Marketing Report
· NEXT- Micro and Macro Environments, Next’s Market segment, Perceptual Map, Consumer Profile, SWOT.
· Strengths and weaknesses of 3 A-List designers(Luella, raf simon, marc Jacobs)
How Marc Jacobs will benefit Next
· 3 or 4 Objectives
· One Concise Sentence for strategy
· Tactics for the marketing of the collection, due to micro-environment- FOUR P’s
· Include relevant macro-environment factors
· Gantt Chart- Action Plan
· Controls- Budget, being cost effective.
SOSTAC
· Situation Analysis- PESTEL, SWOT, USP, Perceptual Map, Consumer profile.
· Objectives- S.M.A.R.T.
· Strategy-Summarise how objectives can be accomplished within a cohesive plan
· Tactics-The way the strategy will be made up to achieve our objectives
· Action- Critical Path and Timeline- Plots the strategy from start to finish
· Controls-Budget and restraints that need to be considered when we formulate the plan
Appendix
Press release
Invite
Branding
Floor plan
Emma Bunton- Face of...
Perceptual Map
Graphs of womenswear sales
Footfall
Gantt chart
SWOT
Pick one to three points to write, it doesn’t matter how many words (500-600) you write just pick some easy point to write, and as quick as you can to give it to me. thanks.
Next's turnover from 2000 and then predicted turnover after rebranding and introduction of the collection untill 2011
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