Module Name: Business policy
Assignment Title:
Critically evaluate your organisation’s (The Hong Kong and Shanghai Banking Corporation Limited) Value Chain and explain in detail how improvements in the current value chain may help your organization to develop and sustain competitive advantage over the next 5 years.
Learning Outcomes: This assessment satisfies the following learning outcomes
No.
Learning Outcomes
Assessment Criteria
1
Demonstrate knowledge and
Understanding of the main concepts,
Principles and techniques of Business
Policy
Select and evaluate relevant BP principles and practices suitable for a given scenario and support conclusions by the citation of relevant authority and application by practice
2
l Conduct a strategic analysis in a variety of industries and competitive situations
l Reason carefully about the strategic alternatives available in any given situation in order to achieve a sustainable competitive advantage.
l Demonstrate how the implementation of a chosen strategy would be brought about.
l Achieve a depth of analysis of a given situation.
l Demonstrate the reasoning behind the preferred choice of strategy.
l Explain the issues associated with the implementation of a given strategy.
3
Communicate reasoning and action plans to others in a professional and persuasive manner
l Evaluate and prioritise ideas and information.
l Compose verbal and written arguments based on the evaluation of relevant models and concepts.
General Guide for Assignments
l Identify the relevant academic theories and use these to structure your answers
l What is(are) the question command word(s)-this will determine the focus of you discussion
l Think key themes e.g. relationships, synergies, complexities etc.
l Present detailed relevant evidence to support your discussion.
l Academic Journals/Harvard Referencing Style
0 comments:
Post a Comment