Project Title: Strategies in the Computer Market: A case study of Renovo/HP/Dell (choose one company)
I work in computer industry and would like to analyse big computer companies (MNC) how to survive in this fast moving industry.
Theis management project is to analyse the problems being encountered by Renovo/HP/Dell and suggest the strategies which it may adopt to enable it to stay competitive and to achieve continuous growth in computer industry.
Renovo/HP/Dell is leading company in China/US computer market. However, companies competing in this price war market have difficulties in sustaining the previous created competitive advantage. It needs to change and change brings high uncertainty. Currently, Computer is facing a tough challenges coming from the new industry standard and the profit of the PC become smaller. How Renovo/HP/Dell can use strategies to create its innovative and technological competitive advantage is a primary topic in this project.
First, it will have research and literature review about PC industry.
Second, using toils such as SWOT analysis, Five Forces model will be used to analyse the external environment and internal environment of the company and identify the company’s position. The critical success factors and the strategic gap will also be identified. Bench marking against peer companies in the industry will be conducted for assessing the company’s performance.
Third, using modes such as BIG matrix, TOWS matrix, GE matrix or Ash ridge model will be used for strategies formulation. The strategies will be evaluated for their advantages and disadvantages and the most appropriate strategies will be recommended to the management.
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