The Reconciliation for Customer Satisfaction
Introduction
In the market competition, the only ace of the company is the clients, customers, or customers. Whatever a company calls the people who patronize their product and services deserves a kind of treatment that will definitely give them a feeling that they are special and important in the company’s progress. There are times for an argument between the manager and a customer but the manager do not take that simple scrap in to ruin the business’s name. The manager will create a way to make amends to the customer even though; the manager knows well that the fault or the mistake does not come from them. There are many types of customers and the manager’s duty is to study them all. The manager must know each and every customer’s taste and preferences. The manager must know how to read their clients moods and actions to avoid the clashing of bad impression. It is really hard to keep the customer satisfaction especially when the company is new to everybody’s eye.
Striving to be known in the face of the business is not easy and it is hard if the manager cannot handle the pressure with regards to customer interaction. The manager must learn how to talk to the customers in a nice way although the customer is not in the mood for a chat. The manager must handle his own temper and learn to express it behind the customer (if he cannot really take it) to avoid humiliation. The constant smiling is an effective way to persuade and make the irritation of a customer disappears at once. Thus, the customer satisfaction must be achieve by the manager to make the business stable and the trust will not going to cease.
Satisfying Customers
Inside the head of many customers run the rules and believing in the saying that goes “customer is always right”. Some fortunate customers think that when they enter the store or a shop and bought expensive things, they also bought the person/s who serves them. Yes, the service is always to them but do they know that it is also available for all? Many personnel felt humiliation from the customers that thinks like this and treat them as their slave.
Inside the head of the managers, the saying and concept of serving is different. “Customer is always first and top of the priority”. In the side of a manager, he/she must protect their personnel and make amends to the customers who felt maltreated although they were not. The manager must fight the personal thoughts from the business objectives. For the view of every manager, the saying runs through their system, and of course, customers are not always right. The business’s famous objective is to bring to the customer the best of their products with the proper customer care.
There are companies that wants keep the old customer than consume most of their time and effort in searching for other potential customers. And the creation of customer satisfaction is formulated. The measurement of the concept of satisfying the customers is fathom and cannot be describe in a simple discussion. However, there are certain strategies that can be work on to keep the satisfaction of the customer stays in the company. The involvement of economy and the evolution of technology can increase the competition, and as a effect of customer satisfaction, the trends of the company’s performance in the global market is needed to create the growth.
Customer Satisfaction and Demand Quality
The journey toward the firm’s success starts to the subject that the company is trying to make satisfy. They are no other than the company’s own customers. The strategy to make the company directly involve in the world of their customers are through the following applicable rules1.
Marketing manager and sales employees are primarily responsible for designing (with customer input) customer satisfaction surveying programs, questionnaires and focus groups.
Corporate evaluations include not only their own customer satisfaction ratings but also those of their competitors.
Out of the survey evaluations, the tallied result will determine the division of the company’s best attribute from its worst which is according to their respondent.
Internal and external quality measures are often tied together.
Making a new program to make the customer satisfaction into reality is essential and this should be done sooner.
A concentrated effort is made to relate the customer satisfaction measurement results to internal process metrics.
To be successful, companies need a customer satisfaction surveying system that meets the following criteria:
The system must be relatively easy to design and understand.
It must be credible enough that employee performance and compensation can be attached to the final results.
It must generate actionable reports for management.
Most of the times, the customers demand for a better quality. Those qualities may be in terms of the product and the service. The customers are always looking for improvement in any areas that a firm is offering and the manager must strive to answer the questions that might not sound interesting but it created a form of criticism in the side of the customers.
If the business is in the line for food, then the manager should learn to handle the demand for a delivery service. Sometimes the issues with the availability of any Wi-Fi access are often asked by the students and sometimes the issues about the environmental concern. There are many variations of different issues that can be inferred and the job of the manager is to answer to the extent that he admits that he can’t really answer them all.
The quality demand must somehow with accordance the following implications2:
Quality means staying in business.
Quality means optimizing the whole system of value exchange.
Quality means understanding and continuous optimization of the whole system.
With the basis for the term “quality”, the business will be able to answer the customer preferences and demands for it. The whole organization should be knowledgeable in the quality that the business is offering.
Conclusion
Customer satisfaction is the state of mind that customers have about a company when their expectations have been met or exceeded over the lifetime of the product or service. The achievement of customer satisfaction leads to company loyalty and product repurchase. To answer the customer satisfaction that often leads to the demand for quality, the manager must put his best effort to foster the business’s growth.
What the manager needs to do is setting the business’s best foot forward and focusing on the strengths of the business. The elimination, minimization, or formulation for the old ideas should be done. Devoting the life of the manager is almost equals in committing suicide. But this does not mean that a manager is person that only appears when the fury between the customer and their personnel starts to blow up. The manager is eager to find solution in reconciling the factors that affects customers satisfaction.
Credit:ivythesis.typepad.com
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