In order to maintain competitive edge in a manner that is low-cost, they should keep the following perspectives or metrics in mind: The maintenance and operation in a manner that is low-cost, effective marketing schemes, development of their brand and the skillful management of their routes. These metrics are reflective of the major operational decisions which determine how their daily management and performance should be properly decided. Low cost operations are performed through decisions that have to do with balancing utilities which would be in favor of increasing passenger loads, flight time, and making premium the free services mentioned above. This is basically where airlines cater to more passengers at a lower rate and is thus also known as Financial Perspective). Marketing and Brand enhancement is responsible for providing the facelift and attractiveness and promotion of a product which it performs through its shockingly low prices and give Customers the value of their money and encouraging them to be loyal (which would be the Customer and Business Process Perspective). Route management is the product catered to customers. This is where the airline finds its audiences and consumers. This is where they can choose to cater to tourists who travel for pleasure or business. By managing their Route networks, they may determine which customer segment they should focus and have the most profits possible. This route network may be enhanced through the increase of new hubs that will have the more customer preference and access. Customers always look for the cheapest flight available and Ryanair providing this will certainly benefit. By expanding Routes it is possible for Ryanair to open to new niche where there is no frontal competition. This can also be the Innovative Perspective approach.
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