Executive Summary
Loyalty of clients is a hard thing to acquire. It takes a lot of a company’s patience and perseverance for them to acquire the loyalty of their clients. The paper will be a management report on the customer loyalty schemes in Tesco UK. There are different chapters for this project. Each chapter has a different focus for a specific course of action that will benefit the study. Each chapter will bring the study closer to gathering information about the goal of the study. The different chapters will contribute to the success of the study and it can be used as a starting point for further studies. The first chapter is the introduction part wherein general ideas and goals of the study were discussed. The second chapter will be the literature review part. The second chapter used various resources to gather necessary data. This data have a relation to the goal of the paper which is to determine the effect of balanced scorecard on international business. The literatures presented will come from books and other sources that are deemed to be helpful in the advancement of awareness concerning the subject. The third chapter will feature the Research method, data collection method and validation of the questionnaire. The third chapter will focus on discussing the instruments and methods used for the study to be a success. The fourth chapter will focus on presentation, Interpretation and analysis of data. The last chapter will focus on discussing the Summary of the data acquired, Conclusions and Recommendations. This part will discuss about what the data means and what can be done by the topic of the study for it to reach the goals it intends to achieve.
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