Communication plays a major role in one’s job satisfaction. How an employee perceives a supervisor’s communication style, credibility, and content as well as the organization’s communication system will to some extent influence the amount of satisfaction he or she receives from the job. Communication is positively related to job performance. Communication involves the reciprocal process of sending and receiving messages between two or more people. In general, there are two parts to face-to-face communication: the verbal expression of the sender's thoughts and feelings, and the nonverbal expression (Arnold and Boogs 1995, Balzer-Riley 1996 cited in McCabe 2004). Verbally, cognitive and affective messages are sent through words, voice inflection, and rate of speech; nonverbally, messages are conveyed by eye movements, facial expressions, and body language. Senders determine what message they want to transmit to the receiver and encode their thoughts and feelings into words and gestures. Senders' messages are transmitted to the receiver through sound, sight, touch, and occasionally, through smell and taste. Receivers of the messages have to decode the verbal and nonverbal transmission to make sense of the thoughts and feelings communicated by senders. After decoding the senders' words, speech patterns, and facial and body movements, the receivers encode return messages, either verbally, through words, or nonverbally, through gestures. In an interaction between two people (e.g., a nurse and a client) each person is both a sender and a receiver and alternates between these two roles. When senders are speaking, they are also receiving messages from the person who is listening. Listeners are not only receiving speakers' messages but are also simultaneously sending messages.
Methodology
The researcher will employ both quantitative and qualitative approaches to data gathering. The researcher will make use of a survey and a focus group. A survey gathers data at a particular point in time with the intention of describing the nature of existing conditions can be compared, or determining the relationship that exist between specific events. Survey research according to Hutchinson (2004) can be defined most simply as a means of gathering information, usually through self-report using questionnaires or interviews (p. 285). The attraction of a survey lie in its appeal to generazability or universality within given parameters, its ability to make statements which are supported by large data banks and its ability to establish the degree of confidence which can be placed in a set of findings (Cohen et al., 2000, p. 171). The popularity of survey research is due in large to its utility on countless research situations. Surveys are used for such diverse purposes as needs assessment, program evaluation, attitude measurement, political opinion polling, and policy analysis, as well as for simple descriptions of behaviors, activities, and population characteristics. The scope of surveys can range from large-scale national surveys to smaller surveys confined to a single neighborhood, classroom, or organization. Another strength is its applicability on situations where direct manipulations of variables is either unfeasible to unethical (Hutchinson, 2004, p. 286). Surveys are best suited for descriptive research. Companies undertake surveys to learn about people’s knowledge, beliefs, preferences, and satisfaction, and to measure these magnitudes in the general population (Kotler 2000).
0 comments:
Post a Comment