1. What were the main forces that led to commercialization of internet?
The concept of internet begins with the vision set by of MIT in 1962 about his " Network" concept. (a packet-switching network), was introduced in 1969 whose aims was the process of information sharing among researchers but the impact of the project benefited a bigger scale and its functions and applicability has also increased. In 1983, came up with TCP/IP and were then hook-up to the connected machines. The commercialization of internet flourish as some of the companies incorporated internet technology with the development of their products. It was in 1988 the first Interop trade show was born that proved the interoperability of the use of internet link into business.
2. Describe in two paragraphs the origin of HTML. Explain how mark-up tags work in HTML, and describe the role of at least one person involved with HTML’s development.
HTML is used to indicate how documents should be formatted, a coding system where it contains a text file containing tags that is used by web browsers to format a document, display multimedia objects and creates hyperlinks. Further, according to (1995), HTML uses special characters or sequences of characters to indicate structure, formatting or other often hidden aspects of a text. One of the people involved in the development of HTML is , who envision an independent computer platform to have a common language for easier communication to be scattered world-wide (“”, 1996)
Mark-up tags works in HTML as it defines what format to apply or what action to make. There are 3 basic types of tags in any mark-up language: structural markup, stylistic markup and the descriptive markup. All of which are to be used to specify the structure of document, specifically alter appearance of some elements and the description of the nature of the content of an HTML document.
3. In about 400 words, describe the similarities and differences between XML and HTML. Provide examples of at least two situations in which you would use XML and two situations in which you would use HTML.
A preview of HTML has already been given; let us now describe the nature of XML. XML is a way of making markup languages that simply describes a text. Founded in 1998, it was developed as a subset of Standard Generalized Markup Language (SGML) and was created to provide management of information on the web and databases, publishing documents and the usage of business-to-business (B-to-B) dealings.
XML and HTML languages may have had similarities but they differ in many respects. Among the differences between XML and HTML is that in regards to the case sensitivity, in HTML is it not very particular in terms of the case wherein in XML it very particular and the type of case typed would matter. There are also differences in the use of the tags wherein in HTML not all tags need both an opening and a closing tag but in XML all tags must have an opening and closing tag and would complain if not properly closed. In HTML there is no need for a outermost tag whereas in XML one outermost tag will be required to enclose all the others. There is no need for formal nesting in HTML; however, in XML there is a need for all tags to be nested properly. In short, HTML is a forgiving language although due to its forgiving nature, it may at times cause confusions to web browsers such that there is not much specifications in the tags and XML, on the other hand is generally strict since is does not negotiate any missing or mismatched tags.
The use of HTML may be more recommendable in some situations and in some situations, XML may be more recommendable to use. An example in the use of XML would be, in the use of open applications group that includes the leading business software companies wherein they would be required to develop document type definitions to make business transactions application reliable. XML can also be used in financial institutions such as banks in the creation of knowledge systems and third-party service providers. Meanwhile, an example of HTML use would be, it is very useful for distance learning students as a means of learning communications method in which they can have access to the web sites essential for their learning and as a means that they can keep track with course. Another example, closely related to the first example is that it can be used as a research material and updated information essential to keep up with the latest developments especially in the field of science and technology.
4. In two paragraphs, explain why a customer-centric Web site design is so important, yet is so difficult to accomplish.
A customer-centric web site is a web solely intended to put emphasis and great importance to customers. With this approach, it is aimed to build customer relationship that may generate customer retention and customer loyalty in the long run. That is why, it is very important for companies and firms to establish this kind of website since good customer relationship with customers entails profitability. Beforehand, the need to satisfy the customer is the primary aim of customer-centric web site.
Customer-centric website is difficult to establish because there is a need to cater to different people with diverse taste and preferences. Other than that, the company must have all the resources and basically come up with the right ingredients to make the web site compelling enough to motivate and draw people to the said customer-centric website for it to be effective. The ingredients may really vary as to what market they want to venture and as to what motivating tactics they will employ to convince customers with the whole package they will be offering to the customers. Constant improvisation in restructuring is essential so that the web site can meet up the customer’s standards of product and services satisfaction.
5. Select a retail store with which you are familiar that has a Web site on which it sells products or services similar to those it sells in its physical retail stores. Explore the Web site and examine it carefully for features that indicate the level of service it provides. Using your experience in the physical store and your review of the Web site, write a 200-word evaluation of the company’s touchpoint consistency.
Marks and Spencer is an interesting retail store that practices a great deal of customer relationship strategies, where it only not caters people from the United Kingdom but on some other parts of the world as well. Having gone through the web site, the level of consistency it shows is remarkable because it does not only make you feel you are being taken care of but Marks and Spencer provides a great deal of offers to different people and they provide terms that would really suit the customer’s budget. Their website provides basically everything you need which is also available in the physical retail store. All the things the customer’s need to know is has been made readily available to customers in a very convenient accessibility. Browsing Marks and Spencer website is interesting and customers would really have reasons to engage business with them and that they really employ big efforts to pursue and get every customer’s touch points especially in the products and services they have been offering. Providing the customers with personalized services in the aim of satisfying every customer they have. Overall, they have shown commitment in their continuing efforts to build a lasting customer relationship with customers.
6. In about 400 words, describe what a search engine inclusion and placement broker does and explain why an advertiser might use such a broker rather than working directly with a search engine site.
Search-engine inclusion is a form of advertising wherein advertisers seek that their ads can be included in a search engine such as Yahoo or Google where they pay a huge amount of fee. The placement broker on the other hand, pertains to people who do the job for the advertisers. Brokers specialize in searching the best search engine as to where to place the advertiser’s ads that enable the advertisers to reach their target audience.
An advertiser prefers to choose a placement broker because they knew and are more knowledgeable than them when it comes to search-based advertising. It saves them not only money but brokers can place the ads in a very strategic place in the search engine ranking results, thus, to the advantage of the advertisers. Advertisers who consult directly to a search engine site for inclusion may not be a wise decision such that the advertisers cannot be sure if they can reach their target audience through that certain search engine site. Advertisers may not get their money’s worth if they will directly go for search engine inclusion.
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