ASSIGNMENT QUESTIONS
1. With reference to the STEINWAY & SONS case study, provide one example which clearly illustrates a link between topics or concepts drawn from at least two pre-requisite modules among STRATEGY, FINANCE AND MANAGEMENT.
2. How has Steinway managed to earn a reputation as the world’s leading producer of high-quality pianos? To what extent is Steinway’s approach unique in this industry?
3. What are the firm’s practices that provide it with a competitive advantage?
4. Through your own research on STEINWAY & SONS, identify appropriate performance indicators. Once you have gathered relevant data on these, undertake a performance analysis of the company over the last five years. What does the analysis tell you about the success or otherwise of the strategy adopted by the company?
5. How sustainable is sustainable is Steinway’s success in the face of intense foreign competition?
6. Can the firm’s practices be transferred successfully to the Chinese piano market?
7. What were the options facing Bruce Stevens as he contemplated entering the Chinese market? Which ones would you have recommended at that time and why? With the benefit of hindsight, what conclusions can you draw on the usefulness of those recommendations?
Assignment 2: Reflective Statement
Student will be expected to submit a REFLECTIVE STATEMENT addressing THREE SPECIFIC QUESTIONS concerning their SYNOPTIC EXPERIENCE:
1. What knowledge/theory helped you to make sense of the the case study? And how did the case study assignment help you to build on this prior knowledge?
2. In what ways, if any, did the module enhance your learning, professional and/or transferable skills?
3. what issues did the learning processes outlined in your answers to questions (1) and (2) raise for you? What barriers or critical incidents did you face/experience? And how did you cope with them?
NOT HAVE ABSTRACT, INTRODUCTION AND/OR CONCLUSIONS SECTIONS (JUST ANSWER THE QUESTIONS SET)
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