METHODOLOGY
The research will commence with the analysis and evaluation of business marketing analysis and such performance in accordance to brand promotion strategies and paradigms created and executed as the latter has been selected as ample research tool and information source as it assimilates to primary data used by business in noting in effectiveness towards marketing strategy and paradigm of a brand promotion. The research will proceed to critically evaluate literature information of research in focus thus, recognizing of secondary resources from techniques like, journal article selections for critiqued based observations, case study approach – analysis of inquiry and interpretation of several related studies and marketing oriented research routes as one useful tool for obtaining salient data (market strategy and paradigm for brand promotions, brand management paradigms, noting in several brands within the market)
In analyzing marketing strategy and paradigm for brand promotions and investigating literature posits in order to answer questions mentioned, several ways and aspects will be applied and be utilized to draw recommendations and essential conclusions placing weight to market strategy, paradigms, brand, promotions and market. Furthermore, new directions for marketing strategy will have to be proposed, aimed at overcoming current limitations of marketing theory and its paradigm and the need to offer integrated strategic marketing planning approach along with effective branding and promotion application as well as effective process with an agenda for research on international market stature.The many challenges confronting organizations in the contemporary business environment are altering sales and marketing strategies, processes and organizational designs. Various paradigms are offered by academics and executives for coping with the opportunities and threats of twenty-first century. Marketing strategy paradigms provide sales and marketing decision makers with important conceptual frameworks and perspectives. Importantly, these strategies are closely linked to other key dimensions of contemporary management thought and practice. Examining literature based influence of such branding promotions, strategic relationships, market orientation, customer value, distinctive competencies and change placed towards marketing strategy. The paradigms of marketing is now expanding to incorporate negotiated exchanges with internal and external coalitions in the pursuit of competitive advantage as there explore implications of broad paradigm for setting priorities in research and theory development in the international marketing. The priorities build on conceptual and methodological strengths within marketing as perspective undertaken contributes to the continuing dialogue about the appropriate role for marketing function in contributing to brand promotions in the market arena.
Even though research perspectives are adopted in emerging conceptualizations of international marketing, little attention were given to process effectiveness in marketing strategy and paradigm research. Thus, to utilize exploratory case research approach in conjunction with critical analysis, the need to trace emergent processes in marketing strategy formation and identify effective paradigm cycles. Recent developments in marketing practice make it necessary to formulate innovative marketing paradigm as the paradigm will be consisting of salient elements:
- Concept, which is core of the paradigm
- Set of activities
- Domain
For instance, customer concept is the marketing concept a management orientation which maintains that firms establish relationships with selected individual target customers with whom superior customer values are designed, offered, redefined and realized in close cooperation with other partners in the marketing system such as suppliers and intermediaries, in order to realize long-term profits through customer satisfaction, partner and employee satisfaction. The marketing activities include decisions with regard to firm's stated vision, objective, strategy, business processes and human resource management. The marketing domain encompasses broader interpretation of marketing as central concept of organization in an imperative manner. The need to explore effective relationship between marketing mix elements and creation of brand equity in perceived quality, brand loyalty and brand associations combined with brand awareness. There show that frequent price promotions, such as price deals, are related to low brand promo/equity, whereas high advertising spending, high price, good store image and high distribution intensity.
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