Principles of Marketing Assignment Questions and Instructions

Question 1 : Planning (25)

1.1 Explain why managers Plan
1.2 Describe the role goals play in planning
1.3 Describe the characteristics of well - designed goals
1.4 Discuss the barriers to plan

Question 2: Organizing (25)

2.1 Explain why structure and design are important to an organization
2.2 Differentiate mechanistic and organic organization designs.
2.3 Explain team - based structures and why organizations are using them.
2.4 Explain the concept of a learning organization and how it influences organizational design

Question 3: The environment (25)

" Managers work in a dynamic environment and must anticipate and adapt to challenges"

With regards to the above state ment, discuss the impact of the macro environment and micro environment on Southern African business.

Question 4: Motivation (25)

4.1 Outline the salient details of at least two motivation theories
4.2 Explain how goals motivate people
4.3 Describe the motivational implications equity theory
4.4 Describe current motivation issues facing managers
4.5 Identify management practices that are likely to lead to more motivated employees

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