Responsible Retailing
The greatest asset of every retail and consumer product company is its reputation and perceived value of consumer’s perception. Maintaining the standing of integrity of their products and being socially responsible throughout their business operations must be incorporated within their strategies.
The effectiveness of any promotional strategy depends on how accurately a corporation channel members to predict consumers’ perceptions of their promotional activity. Factors like intensive competition, consumer expectations, and the depletion of natural resources have driven companies to include corporate social responsibilities (CSR) within their corporate strategies. 2. The similarity of supplier and retailer knowledge is conducive for retailing efficiency, yet limitations in the understanding of consumer knowledge about promotions may lead to weakness in channeling retailing strategies.
Enhancing and retaining customer loyalty has been identified as a major source of competitive advantage within the retailing sector. Consumers rely on functional attributes of stores or products. However, it seems that consumers are unable to recognize the fabricated, often imaginary differences of each product when they are exalted. Supporting a pleasure-oriented conceptual model of consumer patronage behavior about the food retail environment has received accolades from different businesses. Credit:ivythesis.typepad.com
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