Tuesday, 17 December 2013

CRITICAL EVALUATION OF PALM, INC.’S INTERNATIONAL HUMAN RESOURCES MANAGEMENT (IHRM) STRATEGIES AND PRACTICES FOCUSING ON CONSISTENCY AND APPROPRIATENESS

CRITICAL EVALUATION OF PALM, INC.’S INTERNATIONAL HUMAN RESOURCES MANAGEMENT (IHRM) STRATEGIES AND PRACTICES FOCUSING ON CONSISTENCY AND APPROPRIATENESS

 

EXECUTIVE SUMMARY

This business paper utilized Palm, Inc as the model organization to review their present human resource management policies. From the analysis, key trends in the policies were identified, how the policy works and the position of Palm, Inc. were ascertained. The paper then moves on to assess whether Palm, Inc.’s espoused consistent international human resource management policies can contribute to its suitability to international competitiveness. Palm, Inc.’s internal capabilities in relation to its human resources policies were analyzed to assess the company’s performance as in international competitive business organization. Gaps in the capabilities and environment, with respect to Palm, Inc.’s human resource management policies were also identified.

 

Finally, several levels of business management strategies to improve the current international human resource management policies of Palm, Inc. were presented and evaluated in terms of appropriateness. Several key implementation issues related to managing strategic change were also identified. Recommendations to address international human resources issues relevant to the company were likewise presented as well as the feasibility in carrying out the options and acceptability within the key stakeholders and decision makers.

 

I. INTRODUCTION

In order to achieve the new objectives of the work organizations, changes and reformulations must take place; thus, resulting to the transition of both human resource management and industrial relations. Primarily, these changes can be attributed to the emergence of globalization. Industrial relations practices for instance, had changed so as to increased collective bargaining at the enterprise point, flexibility in relation to areas of employment as well as with regards to working time and job functions. The change in industrial relations had been encouraged due to the increasing global competition, rapid development in products and systems as well as the emphasis on the importance of quality, productivity and skills of the employees (1994).

 

In the same way that these factors had caused an impact to industrial relations, human resource management policies and practices were also affected. Employees have to be involved so as to overcome the changes and increasing competition. Organizations should then ensure that their laborers are equipped with the necessary skills for the creation and development of goods and the provision of services that the global market will accept. Human resource management now manages the workforce in a way that will motivate the employees to be more productive.  In order to induce productivity and quality among the employees, human resource management incorporates work motivation through training and rewarding their employees. The realization of the goals and needs of both management and employees and the significance of commitment and training had become the top priorities and important activities of the human resource management.

 

By delving into this business management paper, the author intends to have better insights into how human resources of organizations and companies are being managed. Utilizing strategic analytical tools as well as analyzing Palm, Inc.’s current human resource management policy, the author hopes to have an in-depth understanding as to how Palm, Inc. as an organization is able to function effectively and profitably in this era of internationalization through the maximization of the potentials of its international human resources.

 

Two key focal issues were focused upon i.e. innovation and diversity. Innovation is discussed with regard to strategic change where Palm, Inc. is renowned for its human resource policies that are constantly developing. Diversity comes under strategic thinking and formation as the company must consider the diverse culture, political climate, economic surroundings, social environment, technological settings, government policies and legal systems in developing its human resource policies to become a leading player in the mobile computing industry.

 

II. INTERNATIONAL HUMAN RESOURCES MANAGEMENT (IHRM)

As  (1994) pointed out, human resource management had transformed itself as more emphasis is stressed on commitment and control. Quality, competence and flexibility among the employees had efficiently replaced quantity of task accomplished and dumb obedience. Furthermore, the objectives of the management become concentrated on the adoption of modernization, quality and cost reduction. As human resource management requires and demands more from their employees, work is then intensified resulting to less slacking of the management.

 

Aside from globalization, changes in the HRM management have occurred due to cross-national dissimilarities. The diversities among nations are likely to develop practices that are different from other countries (1999). In reality, human HRM practices are subject to distinctive sets of national rules as well as sensitive analysis of labor unions whose strength and thoughts towards management differ. Thus, this concept is contrary to the idea of HRM as a high managerial autonomy ( 1997).

 

Multinational companies like the Palm, Inc. need to manage human resources at an international setting. This “process of procuring, allocating, and effectively utilizing human resources in a multinational corporation” (2002,) is referred to as international human resources management, or IHRM. The establishment of a new facility in another country entails that human resource managers achieve two strategic objectives. One is that the managers must integrate HRM policies and practices across a number of subsidiaries in different countries in order that common, or global, corporate objectives be achieved. This means that the manager has to reconcile and incorporate local HRM policies with the existing company policy. Also the management approach must be flexible enough to allow for differences in the HRM practices of various countries, and yet adequate to be effective in various business settings. This is done to allow the head office control of the whole operation.

 

            IHRM basically involves the same duties as domestic HRM. However, while the domestic HRM handles local (from one country) employees, IHRM handles international employees. IHRM personnel are responsible for the relocation and orientation of foreign employees and help them adapt to the new culture. IHRM encompasses more functions, involves changing perspectives, requires more involvement in the employees’ personal lives, is influenced by more external forces, and generally involves greater risks than domestic HRM (2004). IHRM staff deals with international taxation, international relocation and orientation; provides administrative services for expatriates; are responsible for the selection, training, and appraisal of international and local employees; and manages the host government relations (2002).

 

            International HRM personnel need to address a variety of national and international pay issues. HRM personnel in the headquarters must coordinate pay systems in different countries with different currencies. These currencies change in relative value to one another with time. They also need to consider the fringe benefits provided to host-country employees as these benefits vary. Headquarters-based managers also need to deal with employee groups that have different cultural backgrounds. The headquarters manager must coordinate policies and procedures to manage expatriates from the firm’s home country, or parent country nationals (PCNs); host country nationals (HCNs); and third country nationals (TCNs). The domestic HRM personnel must also develop HRM systems that are satisfactory in the host country and also attuned with the company systems. These policies and practices must effectively balance the needs of local employees, PCNs, and TCNs.

 

            Domestic HRM personnel must also arrange housing, health care, transportation, education, and recreational activities for expatriate and local staff. The headquarters-based HRM personnel have to set EEO policies that meet the legal requirements of both the home country and that of the host country. Domestic HRM personnel may have to deal with government ministers, other political figures, and a greater variety of social and economic interest groups.

 

            HRM personnel need to be aware and careful about unfair hiring practices, as they may result in the company’s being charged with violation of EEO laws and subjected to financial penalties. Failure to establish constructive relationships with domestic unions may lead to strikes and other forms of labor actions. High-cost problems like expatriate failure or the premature return of an expatriate from an international assignment need to be addressed by HRM personnel so it can be prevented. Expatriate failure is a high-cost problem for international companies. Direct costs like salary, training costs, and travel and relocation expenses per failure to the parent firm may be as high as three times the domestic salary plus relocation expenses, depending on currency exchange rates and location of assignments. Indirect costs such as loss of market share and damage to international customer relationships may be considerable. Clearly, if managers do not perform well and must be recalled to the home country, their failure represents a huge financial loss for the firm.

 

            Another consideration is the expropriation or seizure of the MNC’s assets in a foreign country. If HRM policies antagonize host country unions or important political groups, the MNC may be asked to leave the country, have its assets seized, or find the local government taking majority control of its operation. This will be a great loss to the company and needs to be prevented. All these are in line with the contextual paradigm, which is widespread in the UK and other European countries. This paradigm explores the importance of such factors as culture, ownership structures, labor markets, the role of the state and trade union organization as aspects of the subject rather than external influences upon it (2000).

 

III. THE PALM, INC.

A. Overview of the Industry

Gone are the days when employees work on their desks for eight hours a day. Today’s employees want to utilize their productivity tools and interact with different individuals and groups in different settings. The technological advancement in wireless technologies has allowed workers and employees to access communication tools in new settings.

 

 Research from Cahners In-Stat/MDR revealed that there are more than 78 million remote and mobile workers in the United States alone (2002). It also states that the provision of access to mobile business applications and wireless access to the Internet to the workers and employees will be key priorities for business. On the other hand, a study by Access Markets International (AMI) Partners Inc. predicts that more than half (67 million) of the US domestic workforce will be mobile by 2006 (2003). This should create an enormous demand for wireless data/Internet solutions. 

 

B. Company Profile

Palm, Inc. is a business entity specializing in mobile computing. Its products enable its customers to put the power of computing in their hands, along the process accessing the information they need.  Palm, Inc. was established in 1992 by , which later co-invented  the Palm Pilot (2001).

 

The company’s products for consumers, mobile professionals and businesses include Palm® Treo™ smartphones, Palm LifeDrive™ mobile managers and Palm handheld computers, as well as software, services and accessories.  Palm’s products are equipped with a comprehensive suite of Personal Information Management (PIM) software, infrared beaming capabilities, calculators, note-taking applications, and games. A range of additional features—including hi-res color screens, wireless capabilities (Bluetooth®, Wi-Fi, cellular), MP3 software and digital cameras—ensures that there’s a Palm product to meet almost any user’s needs.

 

In 1995, Palm, Inc. was acquired by U.S. Robotics Corporation.  A year later, the company introduced the Pilot 1000 and Pilot 5000 which revolutionized hanheld computing technology. In June 1997, Palm, Inc. became a subsidiary of 3Com when the U.S. Robotics Corporation was acquired by 3Com. As its subsidiary, 3Com then made Palm, Inc. an independent company on March 2, 2000 through a public trade under the ticker symbol PALM. In August 2003, the company renamed its hardware division to palmOne, Inc. In April 2005 palmOne was bale to buy PalmSource's share in the 'Palm' trademark for  about US$30 million. Then just last July 2005, palmOne launched its new name and brand going back to Palm, Inc. and trading under the ticker symbol PALM (2004).

 

C. Company Mission / Corporate Objectives

Palm, Inc. aims for sustainable growth as a broad market leader in mobile computing as well as for segment leadership. In both cases, the Palm, Inc. brands will play a crucial part. Palm, Inc. is able to establish its broad leadership usually by acquiring other strong mobile computing companies and their products, which are then combined into a new, larger company. Offering training to its employees, improving the company operations, and the introduction of new technologies then reinforces the positions of the various Palm products (2004). This practically results in economies of scale that is able to create a distribution network for both the local and international Palm products. If a market is already in the control of other mobile computing companies, Palm, Inc. devotes its attention towards the development of a premium segment with its various Palm products.

 

            The mission of Palm, Inc. is to secure the growth of the business in a sustainable manner, while at the same time constantly improving the company’s profitability. The strategy to achieve this involves four elements:

 

  • Striving in order to reach a leading position in attractive markets
  • Focusing on securing a competitive share of the mobile computing market segments.
  • Working in order to improve the company’s efficiency and cut costs in operations.
  • Continuous growth through selective acquisitions for as long as they are able to create shareholder value. 
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    IV. CONSISTENCY WITHIN IHRM STRATEGY COMPONENTS

    A. Palm Inc.’s Human Resources

    Palm, Inc. knows that its future depends on the company’s ability to attract new personnel and retain existing personnel in key areas including engineering and sales. None of the company’s employees is subject to a collective bargaining agreement. The company considers its relationship to its employees to be good. As of June 30, 2003, Palm, Inc. has a total of 982 employees operating within a company organization structure.  The company’s management team includes:

     

    A.      – President and CEO

    B.     – Senior Vice President for Worldwide Sales and Customer Relations

    C.     – Senior Vice President for Worldwide Marketing

    D.     – Senior Vice President for Global Operations

    E.      – Founder and Chief Technology Officer

    F.      – Senior Vice President for Engineering

    G.    – Chief Financial Officer

    H.      – Senior Vice President for Business Development

    I – Senior Vice President and General Counsel

    J.      – Senior Vice President for Human Resources   

     

    The board consists of three standing committees: Audit Committee, Compensation Committee and the Nominating and Governance Committee. A majority of board members are independent of the company and its management. The Audit Committee of the board has established policies consistent with the newly enacted corporate reform laws for auditor independence. The independent members of the board meet regularly without the presence of management. The charters of our board committees clearly establish their respective roles and responsibilities.

     

    The company has a clear code of ethics and all employees must affirm their acceptance of this code. The code of ethics includes a conflict of interest policy to ensure that key corporate decisions are made by individuals who do not have a financial interest in the outcome separate from their interest as company officials. The company actively monitors compliance with the law and the global financial policies and practices over critical areas. These areas include internal controls, financial accounting and reporting, fiduciary accountability and safeguarding of our corporate assets.

     

    All these efforts to promote order within the firm through effective and efficient human resources management strategies and practices are implemented by Palm, Inc. in order to facilitate consistent observation of the company’s policies and regulations as well as to define standard and globally competitive administration of employees and staff for the overall benefit of the business organization. Since the company participates in the international business arena, there are HRM policies that Palm, Inc. adheres to across its various regional establishments around the world so as to address equally all the human resources concerns and issues regardless of cultural and economic differences as well as promote social welfare and development while gaining control in the entire operation of the company.

     

    B. Palm, Inc.’s Human Resources Management Policies

    Palm, Inc.’s Human Resource Management Policies are divided into four (4) main policies: (1) equal opportunity and employment practices, (2) compensation and benefits management, (3) development and training management, and (4) records disclosure management. All these company policies and regulations are observed by all employees and staff of Palm, Inc. in all its offices and firms worldwide. Such strategy enables the management to deal with human resources issues of the company based on legitimate and equal grounds.

     

    Equal Opportunity and Employment Practices. Palm, Inc. does not allow employment discrimination on the basis of race, gender, religion, age, or against qualified disabled persons. Moreover, the company does not allow the lowering of bona fide job requirements or qualifications in order to give favor to any applicant for employment. Lastly, Palm, Inc. does not allow all its employees, including, managers from taking any grudge against any person making allegations of violations of the company policies.

     

    Compensation and Benefits Management. Palm, Inc. determines how it will implement the Compensation and Benefits Management System which is the basis for ensuring the equitable implementation of pay decisions. The Palm, Inc. Salary Administration Plan administers the company’s internal compensation philosophy and policies, recruitment and selection process, performance management, administration of pay practices, and program evaluation plan. Palm, Inc. regularly evaluates this plan to make sure that its employees are continuously complying to the company policies as well as with the company’s mission and organizational needs.

     

    Management Development and Training. Palm, Inc. provides various employee training sessions appropriate for them to be able to help the company in achieving its mission and accomplishing its objectives. The company appoints an employee that is capable in helping to implement its training and development programs and serving as coordinator for the duration of training services. It also develops a biennial training plan which includes a training needs assessment, an action plan illustrating the objectives and approaches through which the plan can possibly be done, and funding needed to implement the plan.

     

    Records Disclosure Management. Certain personal information needs to be divulged to third parties upon request of Palm, Inc. and may be relayed to others without necessarily the knowledge and consent of the subject employee. This information includes the employee's position title, job classification title, dates of employment, and annual, official or rate of pay. The personnel records of Palm, Inc. employees are maintained in a safe place. Employee records are confidential and, therefore, access is limited to authorized persons only.

     

    C. Roles of Managers: Performance Development and Management

    The system theory assumes a synchronized work environment. To synchronize the parts of the organization, it is necessary for the productivity of the company is ensuring the effectiveness of the organization. An organization needs constantly to take stock of its workforce and to assess its performance in existing jobs for three reasons:

     

    • To improve organizational performance via improving the performance of individual contributors. 
    • To identify potential, i.e. to recognize existing talent and to use that to fill vacancies higher in the organization or to transfer individuals into jobs where better use can be made of their abilities or developing skills.
    • To provide an equitable method of linking payment to performance where there are no numerical criteria (2002).

     

    Gathering Information. Managers have the primary role to make specific identifications of all the possible sources of evaluation information which includes observable employee behaviors. This is because aside from the observations of the immediate supervisor, performance evaluation information can still come from a variety of other sources, including the employees, subordinates, and work products ( 2001). Whenever Palm, inc. utilizes performance information from individuals other than the employee’s immediate supervisor to build up the employee’s annual evaluation, the management informs the employees of the possible sources at the start of the performance cycle, where they receive their performance plans.

     

    Development and Presentation of Performance Plans. Palm, Inc. managers are the ones who develop their employees’ performance plans according to instructions on the Palm, Inc. Employee Work Profile form. The plans are signed by the managers and then passed on to the management for approval. Managers make sure that performance plans are complete and adequate before signing the forms (2003). The manager also discusses the performance plans with the Palm, Inc. employees in a clear and organized manner. Generally, discussions are conducted within 30 days of the start of the performance cycle. With regards to Palm employees who are starting at a new position, discussions are normally held within 30 days of the employee’s starting date ( 2003).

     

    Documentation and Identification of Substandard Performance. Palm managers document their employees’ performance and provide feedback to them from time to time throughout the performance cycle. Documentation normally occurs in the form of memos, and these are retained in the manager’s confidential files, instead of being in the employees’ personnel files (2002). Palm managers also have the authority to determine substandard or unacceptable performance (2002). Managers normally address minor or marginal performance issues through performance counseling and coaching.

     

    V. APPROPRIATE LEVELS OF “FIT” OF IHRM STRATEGIES 

    There is definitely a need to reconcile both the inside-out and outside-in capabilities of the company. While Palm, Inc.’s human resource development policy involves focusing on its human resources as its core competencies with market position following its resource base, the company will be put into a disadvantageous position should it choose to neglect both the macro as well as industry environment. Therefore, Palm, Inc. has to be aware of the latest human resource development changes, as well as changes in political, economic, legal and even demographic trends in order to develop the outside-in capabilities, such as market sensing, customer linking, channel bonding and technology monitoring.

     

    A. Business Level Strategy

    The advantages enjoyed by the company may come in the form of increased revenues. Knowing what the market demands and the latest trends could help Palm, Inc. fully exploit its research and development capabilities to come out with innovative human resource development efforts which are cost-effective but high in quality and performance. The strategic option can even be used as marketing tool where the focus is on staying close to your employees and listening to their feedbacks. On the flip side of the coin, there will be huge mobilization of resources involved, and the associated risks bestowed on the company.

     

    Nevertheless, the mentioned strategic option seems the most practical in the wake of globalization, since there is a sudden shift towards a more integrated and independent human resource development. The key stakeholders too should not have any objections so long the company’s core business is not threatened. By virtue of Palm, Inc.’s centralized control of its subsidiaries, it is being expected that major barriers should not exist in carrying out such an option except additional time may be required given the scope and span of Palm, Inc.’s operations.

     

    B. Corporate Level Strategy

    The Palm, Inc. Board of Directors and management believe that sound principles of corporate governance are critical to obtaining and retaining the trust and respect of stockholders, employees, other stakeholders and the public. The Palm, Inc. board serves at the discretion of Palm, Inc. stockholders and works to represent their interests by enhancing business strategies and practices for the creation of long term stockholder value.

     

    As such, understanding the strategic importance of human resource development of its employees is something Palm, Inc. has to be familiar with. Palm, Inc. normally practices a centralized and globally scaled development of capabilities among its employees. This allows information dissemination to be retained at the corporate headquarters of Palm, Inc.

     

    C. Network Level Strategy

    There are various strategic options available for Palm, Inc. These are enumerated as follows:

     

    ·        Tie up with various mobile computing companies

    ·        Collaborate with major competitors

    ·        Alliances with leading players in human resource development

     

    A tie-up or merger with various mobile computing companies offers tremendous benefits in terms of access to the company’s human resource development strategies and even its resources. However, Palm, Inc. must not lose sight of its core competencies while pursuing these tie-ups. Otherwise, the image of Palm, Inc. might be put in jeopardy.

     

    Meanwhile, the collaboration of Palm, Inc. with its major competitors can be seen as a ridiculous move at first.  However, upon close examination, this move could pave the way for Palm, Inc. to improve even more its human resource development policies and strategies. The bottom line is both sides would be able significantly gain in such an alliance. Palm, Inc.’s strengths in product development combined with the human resource development capabilities of either Compaq or Microsoft can transform them suddenly into an unbeatable force to reckon with. Also, equal opportunities are created among the human resources of the companies involved. One possible setback, however, is the differences in the cultures of the companies involved. Another possible setback could be whether any of Palm, Inc.’s competitors has the need to form alliances.

     

    The third option also focuses on alliances, but this time with organizations specializing in human resource development. The benefits of these alliances should outweigh the costs in the long run.

     

    In terms of appropriateness, all three options are able to directly address the current human resource development issues mentioned. However, the question remains whether Palm, Inc. could be able to implement any of these options, and whether these options can be acceptable to the key stakeholders. Any merger or alliances may also involve the sharing of expertise. Palm, Inc. has traditionally relied on the inside-out approach. It is important to note that any merger transactions would have many implications on the company’s values and culture as well as the resources. The key stakeholders definitely would be concerned with such options and need to be convinced of the positive aspects. Somehow, Palm, Inc. will be able to overcome this barrier in managing strategic changes in the process of implementing any of the above mentioned strategic options.

     

    VI. RECOMMENDATIONS FOR MAXIMUM COMPETITIVE ADVANTAGE

    IHRM is about understanding, researching, applying and revising all human resource activities in their internal and external contexts as they impact the process of managing human resources in enterprises throughout the global environment to enhance the experience of multiple stakeholders, including investors, customers, employees, partners, suppliers, environment and society.

     

    As with organisation, “people are the most valuable asset”, employee satisfaction – ensured through proper motivation and compensation – must be carefully considered by the Human Resource team. This must be done to retain good staff and to encourage them to give of their best while at work requires attention to the financial and psychological and even physiological rewards offered by the organization. This is made more complicated by the trends of internationalization necessitating a more extensive yet flexible human resources management approaches that will best apply to a particular organization.

     

    The results of the analysis carried out on the human resource development policies of Palm, Inc. indicated very significant benefits for the human resources of the company, even amidst the threats of unrest. Therefore, we could conclude that the human resource development policies of Palm, Inc. could still be expected to expand and progress.  The review of Palm, Inc.’s human resource development policies also revealed very little inconsistencies considering the company’s strategies. This is coherent with Palm, Inc.’s traditional inside-out approach. However, the need to reconcile both the inside-out and outside-in approaches becomes imperative now for Palm, Inc.

     

    The analysis among the environment and human resource development capabilities of Palm, Inc. revealed certain gaps, most of which are biased towards the environment. However, these gaps paved the way towards determining a number of recommended strategic options to secure Palm, Inc.’s human resource competitiveness. Also, Palm, Inc. has to find a balance between adherence to internal forces within the company and to the changing forces of the environment in order to implement such strategic options.

     

    TONI MORRISON’S BELOVED: A BOOK REVIEW

    TONI MORRISON’S BELOVED: A BOOK REVIEW

     

    "Love is or it ain't. Thin love ain't love at all"…

    - Sethe, p. 164

     

    Sethe (pronounced “Seth-uh”) – a woman who escaped from the bond of slavery (Krumholz 79) and a mother is one of the main characters who are remarkable in the story. After her escape from slavery, Sethe and her daughter Denver struggle to start anew. In the process, Sethe remembers her countless broken memories of slavery and her struggle for liberty. In the novel, Sethe comprises the succeeding occurrences of events. She is the moving framework of behind the novel. Her storytelling moments to a mysterious young woman named “Beloved” brought back her bitter memories especially when she murdered her baby girl. Sethe, when psychologically analyzed constitute the personality of a Persephone type (Marks 2). She enacts through a love gone awry when she killed her baby daughter in order to prevent its being consumed by the oppressive forces of slavery. She uses her “rememory,” as she calls her memory as a strategy to actually discourage memory and “keeping the past at bay”. Other scenes from the novel identifies Sethe as the main participant, thus her significance makes up the entire emotional rollercoaster ride for the readers through the later turn of events.

                Aside from the themes of suffering and rebirth, fragmentation and wholeness (Cowan-Barbetti), there are numerous themes inherent to the novel. Among these themes, the most universally accepted and have a shared consequence to the readers is the concept of motherhood. The figurative exposition of a motherly love throughout the novel is heartwarming. Sethe’s act of killing her baby girl is a manifestation of an overarching and great love and sacrifice that any rational man cannot understand except the mother herself. This theme was portrayed perfectly in the parts wherein Sethe escaped from Sweet Home, the ironical name of slave plantation; her desire to be alive not for herself but for her children; her expressions of guilt in what she did and at the same time her willingness to “give up her life, every minute, hour, second of it, to take back just one of Beloved’s tears”. The theme of motherhood is elusive in the novel because it deviates to the current and ordinary manifestation of a mother’s love to her child.

                The story took place in two different settings namely: the countryside near Cincinnati, where the principal characters have ended up, and a slave-holding plantation in Kentucky, paradoxically named as Sweet Home, from which they ran away 18 years prior to the opening of the narrative (Bloom 8). The novel was took place after the end of the Civil War and during the period of Reconstruction. This period is characterized with a great deal of indiscriminate violence towards blacks. Historically, the significance of the setting is that it pertains to southern part of America in which the slaves took their refuge.  

                Major events that happened and considered as important in the development of the story as well as the characters are: the emancipation from slavery, the emergence of Beloved to life of Sethe, and the moments in which Sethe had flashes of painful memories of the past. The emancipation from slavery paved way to the start of new life for Sethe and her daughter. It means a new day, life, and beginning. The emergence of Beloved in the life of Sethe made Sethe’s character somewhat emphatic as manifested in the presence of incidences happened between her and Beloved as well as Paul D. and Denver. Finally, the storytelling and flashbacks (rememory) of Sethe helped in the development of Beloved’s portrayal and understanding of readers (Koolish 169). By the expressions of motherly love of Sethe to her baby girl, readers will understand the past and the present of Sethe, Beloved, and the other characters in the novel.

                The best thing I liked about the novel is the idea of freedom as manifested in Sethe’s major decisions in life (e.g. the killing of her daughter in order not to become a slave, having sex with the headstone engraver in an act that sanctions her killing action, making tombs of her love, her womb, her home, and her life, and thereby doubling the harmful consequences of the original killing). I consider this as the best thing that I like about the novel because it qualifies my predetermined definition of freedom. For me, freedom is absolute. This entitles every person to do whatever he/she wants to do but at the same time taking conscientiousness and accountability to the consequences of his/her action – may it be beneficial or destructive in nature. Like Sethe, she made her best and worst decisions but she still stand liable to them even to the extent of ending her own life.

                The least thing I liked about the novel is the idea of revenge as manifested in the character of Beloved. In my own perspective, revenge is equated to evilness. In reality, I cannot imagine a child taking vengeful actions towards the person who carried her for almost nine months. Maybe I sound conservative but it is just that I really acknowledge the fact that mothers are the half portion of every individual. What a person decides to do to his/her mother, it simply means doing it to his/her own self. In the period of dynamic change, it is unfortunate to think that some things such as values and religious principles are viewed intangible. And that people dwell on what is material and concrete, forgetting the real essence of it. In relation to the novel, Beloved is an ideal exemplar of numerous people living today – blinded with the idea of revenge as the ultimate solution to every harm that other inflicted to them; and coward to carry out the act of forgiving as a clear evidence of real love and humanness.

                Believing in my won standard of what is literally beautiful, I will give Toni Morisson’s Beloved an 8. The reasons behind this are:

    • The novel an amalgamation of various sciences such as history, politics, sociology, and most specially psychology and philosophy.
    • It presents a wide array of divergent themes that are existent in the lives of people.
    • It clearly describes what a mother can do for the goodness of her children.
    • It narrates how a person struggles to survive no matter how hard the situation is.
    • It presents the imperfection of every person that in some moments; people are blinded and confused on what to choose between good and bad.
    • The author used this novel to deliver her personal beliefs on woman and womanhood.
    • The novel is widely accepted and considered as one among the best American literary masterpieces in the past 25 years.
    • Lastly, the novel is entertaining because it entails different emotions ranging from love, happiness, sacrifice, suffering and others.

    With the considered reasons above, I indeed recommend Toni Morrison’s Beloved for intellectual, emotional, historical, and philosophical exploration.

     

     

     

     

     

     

    Sample Essay Lawyers and Society Reflective Journal

    Law, Lawyers and Society – Reflective Journal

     

    Part A: Initial thoughts

     

    1)  What do you think are the legal and ethical dilemmas that may confront lawyers in legal practice?

     

    When I think about the ethics of the legal profession, my first instinct is to think of lawyers as somehow slimy; after all, they sometimes try to help criminals escape justice, promote the interests of large corporations against ordinary people, make divorces into brutal child-custody battles, and so on.

     

    A lot of the situations that come up in the practice of law would seem to pose ethical problems for the lawyer. In many cases, what the lawyer’s client wants is something that an ordinary person would think he or she shouldn’t get; but the lawyer always seems to find some way to take the client’s side, even when the client is in the wrong.

     

    The most obvious case of an ethical dilemma for a lawyer is in criminal defence. Most of the time, the accused is in fact guilty of committing a crime; and it’s pretty obvious that criminal defence lawyers know this, even if they don’t ask their client if s/he is guilty. How is a lawyer supposed to defend a client that s/he knows is guilty? How is defending someone you know is a criminal different from lying?

     

    Certain kinds of corporate legal practice might pose similar problems; for example, lawyers are involved in defending firms that are accused – often correctly – of polluting the environment, violating labour laws, and so on. If a lawyer is helping a company harm society, isn’t the lawyer doing something evil?

     

    Family law can present different ethical problems. Divorces often become very acrimonious, and it often seems that lawyers are part of the problem rather than part of the solution. In divorce cases, should the lawyer try to help his/her client “win” – even when s/he knows that the result of this kind of contest will be that both parties wind up miserable at the end of the process? Or should lawyers try to make the divorce process less confrontational, even if their clients are angry at their soon-to-be exes and want to hurt them?

     

     

     

    2)  What might be possible ways in which lawyers may resolve these dilemmas?

     

    Some of these dilemmas seem solvable, and some not. Criminal defence lawyers don’t have the option of working only for innocent clients; at best, any lawyer who tried to take this approach would have a very hard time making a living. The best a criminal defence lawyer can do, I suppose, is to play by the rules: give the client good representation, and let judges and juries worry about who is guilty and who is innocent.

     

    On the other hand, lawyers involved in divorce and child custody cases do have some real influence on their clients, and can try to guide them towards mutually acceptable compromises instead of all-out confrontation. This may mean that lawyers have to tell their clients things that they don’t want to hear – for example, that some of their demands are unreasonable. It may also mean that the lawyers make less money, since going to court creates high fees. Similarly, corporate lawyers can attempt to influence corporate policy in positive ways rather than simply defend whatever the corporation does in its attempt to maximise profits.

     

    One approach to dilemmas like these is to avoid them by avoiding the kinds of legal practice where they come up. This is not a “real” solution, but it seems to be a very common one: lawyers who don’t want to be in the position of defending criminals simply don’t practice criminal law, and in general lawyers who are not comfortable with the ethical problems involved in many kinds of litigation have the option of practising in less confrontational areas of the field.

     

     

     

    3)  What skills, values, law and other knowledge might be required to achieve their resolution?

     

    A lawyer practising in any field of law needs to know the rules that apply: what are the lawyer’s obligations to the client, what is and is not legitimate to do in pursuing the client’s interests, and so on. Criminal defence lawyers need to be especially aware of the relevant rules – particularly since they know that their clients are mostly guilty, and are likely to lie in order to try to avoid punishment.

     

    Lawyers who practice in commercial or family litigation need to be more than just good legal technicians; they need to be able to negotiate with the other side’s lawyers, recognize when a good settlement is available, and persuade their client to accept the deal.

     

     

    4) What do you expect to gain from this course? What are your expectations for this course?

     

    My current knowledge of the values and skills required of a legal professional are very limited; therefore, I hope to learn more about the values and rules that lawyers need to apply to their professional practice. I would also like to learn more about the roles that lawyers play (and about the roles that they ought to play) in society and in the justice system.

    Assessment # 3 Marketing Issues :Starbucks

    Starbucks

     

                Starbucks Corporation was formed in 1985. Starbucks purchase and roast high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of complimentary food items, coffee-related accessories and equipment, a selection of premium teas and line of compact disks, primarily through Company-operated retail stores (Starbucks Annual Report 2007).

     

    Starbucks Foreign Entry Mode

     

                Starbucks’ licensees are often their partners in a joint venture. Starbucks International is using licensing agreements in order to penetrate markets where it has no ability to open its own stores. In markets outside North America, the strategy of Starbucks is to license a local company that is reputable and possess retailing expertise. Often times Starbucks enter in joint venture partnerships with these local companies. Starbucks Coffee International is the subsidiary that manages Starbucks’ overseas expansion.

     

    Expansion to China

                China is among the most attractive markets in the world. Many international companies have ventured in China and many are following their lead. China had enjoyed spectacular growth during the 1980s as well as 1990s. The continued growth of China has attracted Starbucks and the company started their market entry.

                Starbucks employed different strategies in entering the Chinese market. the entry strategies that Starbucks employed are wholly owned subsidiary, joint ventures, and licensing.

                In 1995, Starbucks established as subsidiary called Starbucks Coffee International Inc. The subsidiary is responsible for all Starbucks business development outside North America, including developing new businesses, financing and planning stores, managing operations and logistics, merchandising, and training and developing Starbucks international managers (Kotha and Glassman 2003). Starbucks international, as a wholly owned subsidiary, manages the international expansion programs and strategies of Starbucks coffee. Starbucks International, in entering new markets combines two strategies. These are joint venture and licensing.

     

    Marketing Challenge

                One of the biggest challenges to Starbucks entry to China is coffee’s unpopularity in the country. The Chinese people are largely tea-drinking people and coffee shops do not do well in China.

     

    Integrated Marketing Communication

                Integrated Marketing Communications is a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines (examples: advertising, sales promotion, public relations) and combines these disciplines to provide clarity, consistency, and maximum communications’ impact through the seamless integration of discrete messages (Kotler 2000). Varey (2001) defines integrated marketing communications is the strategic, selection, execution, evaluation, and control of all communicative actions that can effectively and efficiently enable and facilitate exchanges in the provider’s stakeholder relationship network (p.251).

     

    Starbucks Communication Task

                China is a very promising market and Starbucks’ success in China will result in high revenues and more opportunities for growth. However, Starbucks is faced with a challenge – the Chinese market does not consume coffee as much as it does tea. The communication task of Starbucks is to ensure that rational product information are presented in a style that is relevant to the target audiences and that would serve as a foundation to deliver focused messages. The product strengths of Starbucks are summarized into four key attributes embracing the Starbucks offering. These are:

    • Quality
    • Relaxing Ambiance
    • Accessible Premium Brand
    • Modern
    • Innovative

      

    Communicating to the Consumers: Marketing Mix

    Price

                Starbucks’ line of products in known for its quality and price. In most Asian countries, the products of Starbucks are considered as luxury but still remains as the most successful international coffee store. Entering the Chinese Market, Starbucks must employ the same strategy that it used in other markets. Premium price must be employed in Starbucks products in order to maintain its brand positioning and to create an image of high quality standard. Starbucks must also make sure that the products’ price are within the acceptable limits. The price of Starbucks’ products must not be five tomes the price of the mass product.

                Price still remains as an important influencer in the decision making process of the Chinese consumers.

     

    Place

                In terms of place, it is almost imperative for the company to position its stores in places that are within business districts and places near universities and campuses where majority of the population are in the middle and upper classes. The said locations are the most convenient spots for Starbucks as majority of coffee consumers in China are young and middle-aged.

     

    Promotion

                In terms of promotion, the company can use its present and most used marketing strategy, the being everywhere approach. It will help the company to promote their product to the vast geographic area of the country. China is known for its rich and colorful culture. Chinese traditions and festivals are celebrated almost all-year round in China. Starbucks can use this as an opportunity to reach out to the Chinese market. Starbucks can sponsor events and festivals in order to promote its products. Corporate Social Responsibility can also serve as a promotional tool. Having a good reputation and highlighting its commitment to the Chinese people, society and environment can create a positive image of the company in the consumers’ minds.

     

    Product

                According to the survey Consumer Outlook Survey for China, the Chinese consumers are becoming more and more discerning and moving faster from the paradigm of finding the best price to seeking the best quality of the product. The respondents of the survey show different important factors in choosing their brand. The one that garner the highest percentage was the brand trust and quality (92%); positive impact on health (81%), care for the customers (76%) and fair price (73%) (Vargas 2004).

                The said result shows that customer is China depends greatly on the brand name and the quality of the product. The fact that the price of got the 5th position shows that consumers from the said country are no longer price conscious. The result of the survey is somewhat connected to the pricing strategy of the company. It only means that the product pricing may attract the consumer in testing a certain brand, but still, the quality and the value of the product will be the one that will keep them from coming back and purchasing a specific product (Vargas 2004). It is also important to create different products that will be uniquely served in China in order to make the customers feel that the company values and respects the Chinese culture and heritage.

               

     

    References

     

    Alexandrides, C G and Bowers, B L 2005, Market Entry Strategies: Choosing a Foreign Market Entry Mode, International Business Academy, viewed 12 May, 2008,<http://www.tuckpartners.com/Iba/docs/marketing/mkt_entry_strategies_alex.pdf>.

     

    BhidÉ, A V 2003, The Origin and Evolution of New Businesses, Oxford University Press, New York.

     

    Kotha, S and Glassman, D 2003, Starbucks Corporation: Competing in a Global Market, University of Washington, viewed 12 May, 2008, <http://bschool.washington.edu/gbc/documents/starbucks_final.pdf>.

     

    Kotler, P 2000, Marketing Management Millennium Edition, (10th ed.), Prentice Hall.

     

    Starbucks Corporation 1999, The McGraw-Hill Companies, viewed 10 December,2008,<http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html>.

     

    Varey, R 2001, Marketing Communication: Principles and Practice, Routledge, New York.

     

    Vargas, M 2004, Chinese Consumer Report, About.com, viewed 10 December 2008,<http://retailindustry.about.com/b/2004/10/26/chinese-consumer-report.htm>

     

     

     

     

     

     

     

               

     

    Views of Child Sexual Abuse in Two Cultural Communities: An Exploratory Study Among African Americans and Latinos

    FCoHnItLeDs e Mt aAl.L /T RVEIEAWTMS OENF TC H/ IMLADY S 2E0X0U1 AL ABUSE

    Views of Child Sexual Abuse in Two Cultural

    Communities: An Exploratory Study Among

    African Americans and Latinos

    This exploratory study investigates knowledge and ideas

    about child sexual abuse among African Americans and Latinos

    through focus group discussions. Participants defined

    and described child sexual abuse, acknowledged that it occurred

    in their communities, and expressed their sense that

    family risk factors, risky institutions, and offender propensities

    were its root causes. Latino participants identified cultural

    transitions as another contributor. Responses and

    conversational style differed somewhat by gender and cultural

    identity. The authors discuss implications for child sexual

    abuse prevention, intervention, and research.

    The sexual abuse of children is prevalent throughout

    the United States and affects people from all cultural

    groups in roughly similar proportions, although

    characteristics of the abuse may vary with the victim’s

    ethnic group (e.g., Bolen, 1998; Huston, Parra,

    Prihoda, & Foulds, 1995). As many as one in four girls

    and one in seven boys will be abused sexually before

    reaching the age of 18 (Finkelhor, 1994). Despite the

    widespread nature of the problem, and much recent

    research aimed at understanding it, little is known

    about how people’s cultural background affects their

    knowledge of sexual abuse, their experiences of it, or

    the strategies they use to prevent its occurrence

    (Fontes, 1995; Mennen, 1995). This study used focus

    groups to assess views of child sexual abuse among African

    Americans and Latinos.

    PREVENTION

    To be most effective, prevention programs must

    target the specific needs of the populations they are

    meant to influence (Thomas, 1998). Research and

    public health initiatives aimed to curb the spread of

    AIDS, for instance, include a myriad of programs targeting

    the specific circumstances of gay men (Rosser,

    Coleman, & Ohmans, 1993), Latino farm workers

    (Magana, 1991), high school students (Centers for

    Disease Control, 1990), Black and Hispanic drug

    users (Schilling et al., 1989), rural populations

    (Rounds, 1986), Asian and Pacific Islander communities

    (Yep, 1994), and so on. Similarly, programs aimed

    to reduce substance abuse among teenagers target

    the specific needs of different age, gender, and cultural

    groups separately.

    In contrast, child abuse prevention programs

    remain remarkably “generic” (Thomas, 1998), meaning

    they are usually developed by and for members of

    the majority racial group (White). Most child sexual

    abuse prevention programs occur in schools, with a

    1990 survey of 440 randomly selected elementary

    school districts in the United States finding that

    85% offered some such instruction, and 64% man-

    dated its instruction (Finkelhor, Asdigian, & Dzuba-

    Leatherman, 1993). These school-based programs

    tend to be addressed to children without regard to

    their cultural or linguistic background, or the circumstances

    in which they live (Thomas, 1998). Comprehensive

    school-based programs have been found to be

    effective in improving children’s knowledge of sexual

    victimization, increasing children’s likelihood of

    employing self-protection strategies when threatened,

    and increasing the likelihood that children will

    disclose victimizations or attempted victimizations

    (Finkelhor et al., 1993). Their effect on actual sexual

    victimizations is less clear. However, no information is

    available on whether these prevention programs work

    equally well across cultural groups.

    Apart from the question of effectiveness, there is a

    certain sad irony in directing prevention programs

    toward children rather than toward the adults who

    should be protecting them or who might be at risk of

    offending against them. Sexual abuse prevention is

    alone among other child maltreatment prevention

    initiatives (e.g., physical abuse) in targeting children

    rather than adults. Prevention professionals are

    beginning to question the wisdom of making children

    responsible for their own safety (McMahon & Puette,

    1999). Comprehensive sexual abuse prevention initiatives

    should involve education for parents, adolescents,

    young children, and people who work with children

    (Cohn, 1986). General public education

    campaigns can achieve the primary prevention goal

    of preventing abuse by encouraging caretakers to protect

    children better and by encouraging potential

    abusers to avoid behaving abusively and seek professional

    assistance. General public education campaigns

    can also achieve the secondary and tertiary

    prevention goals of making it easier for children and

    adults to recognize and seek help for child sexual victimization

    (Daro, 1994). This study was conducted to

    assist in the development of culturally competent sexual

    abuse prevention programming.

    CULTURAL ISSUES IN SEXUAL ABUSE

    As research into child sexual abuse matures, investigators

    are developing more specific ways of understanding

    child sexual abuse, including distinguishing

    between various forms of abuse (e.g., contact and

    noncontact, intrafamilial and extrafamilial, chronic

    and single incidents), teasing out the factors that lead

    to more severe effects, and developing notions of

    which interventions best fit which symptoms. Part of

    this maturation includes increased attention to cultural

    issues. Whereas early studies often “controlled

    for ethnicity” by using all-White populations (e.g.,

    Herman, 1981) or failed to disclose the cultural or

    racial background of the participants (Fontes,

    1993a), researchers now frequently include ethnic

    identity as a variable in their studies of sexual abuse.

    Fontes (1995) has criticized even this more recent

    research, however, as being marred by ethnic lumping

    (in which diverse peoples are combined into the

    category of Asian Americans, for instance) and an

    overly narrow focus on documenting comparative levels

    of prevalence rather than on understanding the

    dynamics of the abuse within groups. When ethnic

    identity is used merely as a demographic label in a

    prevalence study, it can serve as a proxy variable that

    in fact masks rather than illuminates the problem

    studied (Fontes, 1997b). The demographic label

    (e.g., African American, Italian American) is like a

    suitcase into which many diverse experiences are

    thrown and remain unexplored.

    A number of recent studies unpack that suitcase.

    They reach beyond prevalence and seek answers to

    the more subtle and substantial questions of how cultural

    group membership might influence an experience

    of sexual abuse, whether through differences in

    cultural beliefs (e.g., Fontes, 1993a; Mennen, 1995),

    characteristics of the abusive acts (Huston et al.,

    1995), community awareness of sexual abuse symptoms

    (Thompson & Smith, 1993), differential rates of

    reporting (Ards, Chung, & Myers, 1998), or other

    mechanisms. These studies may be seen as “unpacking”

    culture.

    This study follows in the second, unpacking tradition

    by trying to reach a textured understanding of

    how gender and ethnic culture shape views of child

    sexual abuse. The study was guided by an ecosystemic

    framework, which is the basic notion that human

    experience is conditioned by overlapping and interactive

    influences, from the individual, family, cultural

    community, and society. Effective intervention and

    prevention programs may be targeted at one or more

    of these levels. To understand a phenomenon, communities

    of researchers should examine every level of

    experience.

    METHOD

    Qualitative Research on Sexual Abuse

    Qualitative methods allow patterns, themes, and

    categories of analysis to emerge from the data and

    thus are well-suited to studying complex social phenomena

    such as sexual child abuse. Although they

    lack the statistical precision of quantitative studies,

    qualitative methods are especially well suited to studying

    phenomena about which little is known (Patton,

    1990). Exploratory qualitative studies generate

    hypotheses and suggest themes that can later be confirmed,

    disconfirmed, or elaborated through quantitative

    methods or additional qualitative studies

    (Rossman & Wilson, 1985).

    Qualitative investigations have been used to understand

    many aspects of sexual abuse, including the process

    of victimization (Berliner & Conte, 1990; Conte,

    Wolf, & Smith, 1989), parental perceptions of risk

    (Collins, 1996), unrecallable memories (Corwin &

    Olafson, 1997), barriers to disclosure (Fontes,

    1993b), and the functioning of treatment teams

    (Gilgun, 1992). As a way to collect qualitative data,

    interviews are particularly well suited for exploring

    cultural issues because participants have opportunities

    to elaborate on the meanings behind their cultural

    practices, establish their own categories, express

    their own agendas, and place emphases where they

    wish (Fontes & Piercy, 2000). The authors chose to

    use focus group interviews because they are an efficient

    way to gather opinions from groups of people

    over a short period of time, and because participants

    often find them less threatening than individual interviews

    for addressing sensitive topics (Renzetti & Lee,

    1993). Focus groups assessing community members’

    wishes and views are consistent with the philosophy of

    health education and can be key for planning prevention

    programs that will be efficacious, accepted, and

    successfully implemented and maintained (Basch,

    1987).

    The authors designed the study to begin to address

    the following questions:

    1. How do Latino and African American participants

    define and describe child sexual abuse?

    2. What do Latino and African American participants

    see as signs that someone may be abusing a child

    sexually?

    3. Do African American and Latino participants believe

    that sexual child abuse is a problem in their

    communities?

    4. Do men and women, Latinos and African Americans,

    appear to hold differing views of sexual child

    abuse that might call for differing prevention interventions?

    In each focus group interview, several questions

    were asked to help address the above-mentioned

    broader issues. These included, How do you define

    child sexual abuse? and How could you tell if a child

    was being abused sexually? Following standard focus

    group procedure, the interviewers loosely followed an

    interview guide, which they modified and interspersed

    with probes according to the flow of conversation

    in each group to help group members express diverse

    viewpoints (Krueger, 1994).

    Participants and Procedures

    STOP IT NOW! is a child sexual abuse prevention

    program that uses the tools of public health to

    encourage adults—rather than children—to learn

    about, confront, and stop sexual child abuse. In preparation

    for a pilot program in Philadelphia, Pennsylvania,

    STOP IT NOW! worked with local organizations

    to develop focus groups within two of the city’s

    larger cultural communities. The focus groups were

    designed to provide some of the information needed

    to develop a public information campaign appropriate

    for a city as culturally diverse as Philadelphia.

    The participants in this study included 34 men and

    24 women (see Table 1) divided into a total of eight

    groups. The focus groups were divided by gender into

    all-male and all-female groups to facilitate the possible

    emergence of distinct men’s and women’s views

    and to make it easier to discuss sensitive issues related

    to sexuality. Latinos and African Americans were

    grouped separately to facilitate discussion of cultural

    norms. To ensure adequate sampling of Latinos who

    prefer speaking Spanish and English, focus groups

    were set up for each gender in each language. Separate

    focus groups were held with African American

    men and women older than and younger than age 35.

    In the end, the participants were divided into eight

    separate focus groups for older and younger African

    American women, older and younger African American

    men, Latino English-speaking men, Latina English-

    speaking women, Latino Spanish-speaking men,

    and Latina Spanish-speaking women.

    Participants ranged in age from 20 to 60 and all

    resided in Philadelphia. Information from the interviews

    and the recruiters indicate that most of the participants

    are working class or poor, and have generally

    low levels of academic education. Unfortunately,

    more exact demographic data was not obtained. Each

    focus group contained from 4 to 11 participants.

    Motivational Educational Entertainment (MEE)

    Productions is a communications firm that for the

    past decade has developed socially responsible

    research-based communication strategies targeting

    African Americans, urban populations, and lowincome

    youth. Experienced male and female facilitators

    from MEE staff led the focus groups with African

    Americans on their agency premises, recruited the African

    American participants by contacting communitybased

    agencies, and videotaped all the focus groups.

    All who sought to participate and who met the demographic

    criteria (men/women older than 18) were

    accepted into the focus groups.

    The Latino participants were recruited from among

    patients and their companions at Philadelphia Health

    Services, a multiservice agency addressing the mental

    and physical health needs of the Hispanic community.

    The Latino focus groups were held in a meeting

    room at Philadelphia Health Services. All who volunteered

    to participate and who met the demographic

    criteria (men/women older than 18, Spanish/English

    speaking) were selected. Reflecting the Philadelphia

    Latino population, the Latino participants were

    mostly Puerto Rican with a few people from other

    Caribbean and Central American countries. The second

    author, a Puerto Rican who is experienced running

    discussion and therapy groups on sexual abuse,

    facilitated the Latino focus groups in English and

    Spanish.

    Each focus group discussion lasted from 45 to 90

    minutes and was videotaped in its entirety. Participants

    received full information about the nature of

    the study, signed informed consent forms, and were

    paid $25 for their participation. In a typical group,

    the participants sat around a table or in a horseshoe

    and responded to questions posed by the group

    facilitator.

    Data Analysis

    The authors independently viewed the videotapes

    in their entirety several times (Tabachnick did not

    watch the videotapes conducted in Spanish). The first

    author transcribed the videotapes. The three authors

    took detailed notes on themes, memorable quotes,

    and patterns that appeared to emerge. The three

    authors then discussed differences and similarities in

    their perceptions. When the three did not agree on

    their interpretations, the section of videotape in question

    was viewed again to check for accuracy and help

    the authors clarify their views. Some of the themes

    emerged in direct response to specific questions (e.g.,

    information about “prevention strategies” often

    emerged in response to the question, How could

    child sexual abuse be prevented in your community?).

    Other themes were generated by group members

    (e.g., although no question was asked about statutory

    rape, groups discussed this issue spontaneously).

    The first author grouped the quotes according

    to themes. The authors then organized the quotes

    and described the themes. This is an impressionistic

    process in which the authors are not attempting to

    assert the truth about African American and Latino

    views of sexual child abuse but rather are attempting

    to convey our perspective on the same, based on our

    careful study of the data and knowledge of the field

    (Patton, 1990).

    Latino and African American social service providers

    and social scientists, and specialists in the sexual

    abuse of children, received drafts of the manuscript

    for their comments and critiques. Several changes

    suggested by these individuals were incorporated into

    the manuscript.

    A Note on Language

    Some of the quotes have been changed into standard

    English to ease understanding and because we

    consider this the most respectful way to document

    respondents’ statements. The original statements

    were sometimes given in Ebonics (“Black English”),

    in nonnative English, or in Spanish (and then translated

    by the first author). The accuracy of the translations

    from Spanish were confirmed by two native

    speakers.

    FINDINGS AND DISCUSSION

    Group Process and

    Conversational Styles

    Intergroup differences emerged in the processes

    of the groups, in addition to the content of their discussions.

    For instance, prior to the groups, the African

    American facilitators expressed to the authors

    their worry that participants would remain tense

    throughout a discussion of sexual abuse. In fact,

    although there was a period of discomfort in the

    beginning of each session, by the end of the first 10

    minutes or so, most of the participants looked more

    relaxed and seemed to speak more freely about sexual

    abuse. The group of Spanish-speaking Latina women

    was a notable exception: Most of these participants

    appeared guarded in their responses and physically

    tense during the entire discussion, clutching their

    purses in their laps throughout the hour. There are a

    number of possible explanations. First, as recent and

    less acculturated immigrant women, these participants

    may have been most constrained by cultural

    taboos against talking about sexual abuse (Fontes,

    1993b). Second, this group was facilitated by a Latino

    man. These respondents might have opened up more

    readily with a woman facilitator. Third, it is also possible

    that—as less acculturated immigrants—these

    women were less familiar with the topic of sexual

    abuse, which is not discussed frequently in their cultures

    of origin. If there were victims in the group, this

    discussion may have been the first time they had

    broached the subject in public. Fourth and finally,

    they may have been least comfortable with both the

    idea of research and with the microphone and video

    camera (Fontes, 1997a). As a result of this apparent

    inhibition, the Spanish-speaking women tended to

    answer in shorter utterances and were less forthcoming

    with opinions, stories, and information.

    Other differences in conversational styles emerged

    among the groups. Throughout the women’s groups,

    participants rarely contradicted one another. For instance,

    in the group of older African American

    women, a conversational style quickly developed

    wherein women would build on each other’s answers,

    usually agreeing and chiming in with an additional

    piece, as if to stir an additional ingredient into a common

    pot of stew:

    Facilitator (Fac): Please tell me explicitly what child sexual

    abuse means.

    Participant (Par) 1:Himputting his penis in her vagina.

    Par 2: Some do it in the rectum. A little kid’s rectum.

    They do that kind of stuff.

    Par 3: They do.

    Par 4: They really sick people. They el sickos. Molest a

    child—that’s sick.

    In contrast, in the men’s groups it was not at all unusual

    for one participant to disagree openly with another.

    The disagreements were uniformly respectful

    and never angry, as the following excerpt from the

    group of older African American men illustrates:

    Par 1: Every time you turn around there’s a little kid sitting

    on his lap. He says, “I’ll take him to the store”

    when—damn! The corner store’s right there, you

    know. They be gone for hours.

    Par 2: I disagree with that. Taking a little kid to a store

    isn’t no sexual abuse.

    Par 1: No, the point is, it don’t take no 2 or 3 hours to go

    to no store with a little child. You know exactly what

    I’m talking about, man. Clean your ears out, brother

    [offers handkerchief and everyone laughs].

    After the group sessions, members of all the groups

    expressed a desire to continue learning more about

    sexual abuse and to participate in further discussions

    on the topic.

    In the Latino men’s and women’s groups, participants

    occasionally spoke about sexual abuse within

    their own families and community, including stories

    where the victim or offender was in the participant’s

    immediate family. The other participants usually

    acknowledged that a personal story had been shared

    through verbal and nonverbal expressions of empathy

    for the storyteller. In addition, these personal disclosures

    caused a shift in the general tone of the

    group to greater warmth and solidarity. The more

    passionate the storytelling, the more acknowledgment

    was given by the group.

    In contrast, within the various African American

    groups, almost no stories of abuse within the family

    were shared. The African American participants

    appeared most comfortable talking about child sexual

    abuse happening to strangers whom they heard

    about in the media. In the rare instances where African

    American men and women revealed their own

    abuse or abuse in their family, these disclosures were

    virtually ignored by the group. In passing, several African

    American men and women mentioned that they

    would not say anything to family members of a victim

    or offender because they would not want to upset the

    person by raising such a painful and sensitive topic.

    Perhaps this explains their propensity for ignoring

    personal disclosures.

    In every group, the participants indicated that they

    were familiar with the term child sexual abuse and had

    heard about it through the mass media and—less frequently—

    through stories told in their families and

    among people they knew. Members of each group

    agreed that child sexual abuse was a problem in their

    community but did not believe it was more widespread

    than among other ethnic groups. In describing

    the cases they knew about, participants tended to

    first describe stories from the media—often involving

    victims and offenders from other ethnic groups—

    before referring to cases in their communities and,

    finally, their families.

    In the following sections, quotes from the participants

    will be identified by their group participation by

    ethnic culture (A for African American, L for Latino/

    a), gender (M for man, W for woman) and—in the

    case of Latinos—language dominance (S for Spanish,

    E for English).

    Defining and Describing

    Child Sexual Abuse

    When first asked to define child sexual abuse, the

    participants spoke in general, euphemistic terms,

    such as

    Your mom’s boyfriend touches you in a way you’re

    not supposed to be touched. (AM)

    Taking away a child’s innocence (AW & LM).

    Tricking a child (LEW).

    Touching their parts (LSM).

    Frequently, participants would season their definitions

    with comments about their rejection of the abusive

    behaviors:

    Touching a kid in an inappropriate manner. Groping

    him. You got a lot of predators out here. That’s a really

    ill situation. (AM)

    Often, one person’s definition would build on

    another’s, such as the following exchange that

    occurred in the group of older African American

    women:

    Par 1: Invading a child’s privacy parts. Invade a little kid’s

    innocence. Taking their life away from him without

    asking. The kid’s totally helpless.

    Par 2: Without asking. The kid says, “No,” they do it

    anyway.

    Par 3: Explain to me, how can you possibly get satisfaction

    from a 6 or 7 year-old child?

    The male participants tended to be more detailed

    in their descriptions of child sexual abuse, whereas

    the female participants were more hesitant to name

    specific sexual acts. Through their willingness to be

    specific, the men’s groups tended to describe a wider

    range of acts. For instance, in the Latino Englishspeaking

    men’s group the examples included talking

    dirty, intercourse, touching intimate body parts,

    kissing, spying on someone in the shower, playing

    with a child’s genitals in the bathtub, drying a child

    who is old enough to dry him or herself, showing a

    child pornography, encouraging a child to masturbate

    in front of the offender, and “looking at someone

    funny.”

    In contrast, the women’s reliance on euphemisms

    meant that their answers tended to remain incomplete

    and vague. For instance, in the older African

    American women’s group the acts described included

    having sex with a child, fondling a child, abusing a

    child’s innocence, touching a child’s body parts, sexualizing

    a child’s body parts, “having him touch you,”

    and showing the child adult films improperly. It is not

    clear whether women’s apparent hesitancy to speak

    explicitly about sexual acts in this context reflects a

    reluctance that manifests in other contexts. If so, this

    might affect women’s ability to speak with professionals

    and their own children about sexual abuse. One

    Spanish-speaking Latina explained the hesitancy in

    her group by commenting that “good girls don’t talk

    dirty.” Similarly, when asked by the facilitator to be

    more explicit in their definition and description of

    sexual abuse, one older African American woman

    replied, “It’s sensitive.”

    In three of the Latino groups, but in none of the African

    American groups, the participants described exposure

    to adult’s sexual activities as a form of abuse.

    Here is an exchange from the English-speaking

    Latina group:

    Par 1: My mother died when I was 13 yrs. old and I stayed

    in the home with the family. . . . I remember when my

    brother was in the house and he got a wife. His bed

    was next to mine. I remember we had a little bit of

    space when they started to make love. I heard all that

    noise you know and I was 13 years old. I remember

    that.

    Fac: Do you think that that is abuse, exposing someone

    that young to such a scene?

    Par 2: Without a doubt.

    Par 1: Because that stimulated me, you know.

    Literature on recent Latino immigrants describes a

    tendency toward great physical and psychological intimacy

    in families, including the common practice of

    extended families living under one roof, sometimes

    sharing their rooms and even their beds, especially

    during periods of transition. Certainly, it would be incorrect

    to view all instances of such intimacy as abusive.

    However, these responses indicate that although

    the intentions of the sleeping arrangements may be

    innocent, they can still feel problematic to some children.

    Dynamics of Sexual Abuse

    In the definitions of sexual abuse, all the participants

    seemed well aware of the power differential inherent

    in a sexual encounter between an adult or

    adolescent and a younger child. Most groups referred

    to a child’s inability to give consent:

    [Sexual abuse is] an act that isn’t in the form or the

    time or the way it should be, by an adult with a child

    when the child isn’t able to give consent. It is something

    forced, that the child is being obligated to do at

    the wrong age. (LEW)

    It’s similar to taking advantage of a handicapped

    person because the child doesn’t know what’s going

    on. (AM).

    It involves power: one person forcing himself on another

    who doesn’t have control because he’s small.

    (LEW)

    In several groups, the participants emphasized that

    sexual activities between a child and an adult or older

    adolescent is abuse even if the child agrees to it because

    the child may be threatened or brainwashed or

    simply may not understand what is going on.

    All the groups referred to the coerced nature of the

    child’s participation. They commonly referred to situations

    where neighbors, friends of the family, and extended

    family members coerced children into

    engaging in sexual acts and keeping silent about them

    through bribes and small gifts of candy, money,

    makeup, clothes, and toys. The following comments

    are typical:

    They lure a kid. Bait him into doing whatever he

    wants to do to him. (AM)

    There are people who call adult friends “uncle” and

    the child comes to love the adult like an uncle. He

    takes him out, gives him money, and the parents are

    used to it and don’t ask what happened. (LSM)

    It can start with kind of a game. And the child doesn’t

    know what’s going on. That’s a kind of harm. The

    abuser says, “It’s a game that you can’t tell your

    mother about.” And when the kid realizes what’s going

    on, it’s too late. (LSM)

    In the English-speaking Latino group, participants

    suggested that some offenders gain access to children

    by buying small presents for their victims’ mothers. In

    this same group, participants mentioned that some

    men would take advantage of their position as teachers,

    bosses, coaches, guards, and stepfathers to gain

    access to children.

    Although some of the groups mentioned in passing

    the possibility that women could have a sexual

    encounter with young adolescent boys, this was usually

    described as a seduction rather than a molestation,

    and this arrangement was not explored in depth

    by any group. The possibility of a woman sexually

    abusing a girl was never mentioned by any group.

    Cases of men and boys abusing boys and girls were discussed

    more commonly and in greater depth.

    In only one group, the Spanish-speaking group of

    Latino men, did the participants refer to specific instances

    of a woman abusing a boy. They referred to

    two situations, the first involving an older female with

    her younger male cousin and the second involving a

    female babysitter and her charge:

    The babysitter (niñera) can do it with a boy, too. The

    parents can have a babysitter who abuses a child physically

    and sexually. Even rapes him. And he’s not going

    to tell because he doesn’t want a spanking. And if

    he dares to tell his parents and his parents confront

    the babysitter who denies it—“But how can you say

    something like that!”—and they say that it’s a lie.

    Statutory Rape

    Although they were not queried directly about statutory

    rape, in a number of groups, the participants

    referred to cases of adult men being sexually active

    with underage teenage girls as a form of sexual abuse.

    Although they generally condemned such activity,

    they described it as having a different dynamic than

    the sexual abuse of younger children. They described

    adult men as winning sexual favors from adolescent

    girls through their “sweet talk” in addition to manipulating

    them through gifts, money, and rides in their

    car. However, they also appeared to attribute more

    volition and responsibility to the adolescents than

    they did to the young children. In the English-speaking

    Latina group, participants suggested that girls go

    along with men’s sexual overtures, accept bribes, and

    “get carried away” and that “guys take advantage of

    the situation.”

    In the men’s groups, the participants tried to

    define an exact age at which sex with a willing adolescent

    can be considered consensual rather than

    exploitative. One man said, “When an adolescent girl

    is 19 or 20, and agrees to do it, it’s not considered an

    attack” (LSM).

    Although clearly disapproving of men who are involved

    with adolescent girls, a younger African American

    man distinguished between sexual activities with

    an adolescent and with a child:

    People that age [in high school] are more evolved,

    like someone our age. . . . Not saying it’s right. Some

    people prey on young people because they not secure

    with themself. They don’t have the conversation, they

    don’t have the poise to deal with a woman their own

    age. (AM)

    A number of groups identified girls’ precocious

    sexual development or physical maturity as a factor

    contributing to their exploitation. “Some of them

    grow up too fast,” one younger African American

    woman said. An English-speaking Latina said, “When

    men see girls who are developed, they assume they are

    old enough to be sexual, which may not be true.”

    In the English-speaking group of Latino men, one

    participant broke the group consensus that sex with

    an underage girl was wrong, saying, “A lot of us don’t

    think it’s bad, to tell you the truth. We see a girl who’s

    14 and she looks like she’s 22. We start grabbing her

    and kissing her and stuff.”

    Attitudes toward statutory rape may be particularly

    important due to evidence that Latina and African

    American girls may be particularly vulnerable to sexual

    abuse in their teens, whereas White non-Latinas

    may be more vulnerable in their early childhood

    (Bolen, 1998).

    Explanations for Sexual Abuse

    Participants explained the occurrence of sexual

    abuse in a variety of ways. Generally, they referred to

    family risk factors; risky institutions; changes in cultures,

    families, and society; and offender propensities

    that expose children to risk. In some cases, respondents

    from the various groups emphasized different

    factors. The only child-based factor mentioned is that

    of girls’ precocious development, noted above.

    Family Risk Factors

    Much more than the African Americans, Latino

    participants emphasized family factors as increasing

    children’s risk of sexual abuse. In several groups, participants

    identified stepfathers, mother’s boyfriends,

    and other unrelated men who have access to young

    children as posing a greater risk than biological fathers:

    It comes from couples that separate. You got to watch

    out for those stepfathers! They do bad things. (LSM)

    You just don’t just have someone move in and leave

    your children with a stranger. (LEW)

    It’s from too many men in the house. (LEW)

    One Spanish-speaking Latino man suggested that

    sexual abuse emerges naturally when men and women

    are not getting their needs met in their marriage:

    Everything starts in the home. The masculine side

    looks for support from the feminine side, from his

    wife. And if he doesn’t find it, he’s going to look for it

    in the first person who appears—his son or his daughter,

    his niece. On the feminine side, there are times

    that women say that men don’t give them enough attention,

    and they look for a game with their son.

    Sometimes it’s not out of malice, rather out of necessity.

    Latin people don’t have information about what

    sexual abuse is. (LSM)

    A number of Latino and African American men

    identified poor family communication, authoritarian

    parenting, and corporal punishment as making children

    vulnerable to sexual abuse. They recognized

    that offenders could gain children’s compliance and

    silence by evoking fear:

    A lot of times we as parents holler at our kids for the

    least little thing. “Shut up, sit down, you don’t know

    what you’re talking about.” (AM)

    It’s a problem in this country because as Latinos we’re

    poorly educated. Many children are afraid of their

    parents because, “I’m going to get it!” Children are

    ashamed of what others might say. It’s a family cycle.

    (LSM)

    In the English-speaking Latina group, the participants

    described social and economic pressure to keep

    a man around the house as exposing children to risky

    situations. There was widespread agreement and

    laughter when one participant suggested mockingly

    that a mother would not want to believe a daughter’s

    report of sexual abuse by a father or stepfather because

    the mother is “in love.” They also described how

    economic dependence on a husband can make it

    hard for a mother to leave her abusive partner.

    In the African American groups, participants

    referred to drug use and abuse as contributing to both

    parents’ abuse of their own children and parents’ lack

    of vigilance over their children, which might make

    them more vulnerable to abuse by others.

    Families and Society in Transition

    Only Latinos, both men and women, described

    changes in the family, culture, and community as factors

    contributing to sexual child abuse. One Englishspeaking

    Latino man suggested that people who dress

    their daughters in overly sexy clothes are setting them

    up for sexual abuse. Several Latinos and Latinas referred

    with a certain nostalgia to a past time when they

    believed children were better cared for, people knew

    their boundaries, and sexual abuse was less likely to

    occur. A Spanish-speaking man spoke longingly of a

    time when girls could not go to dances without a

    chaperone:

    Before, there wasn’t that kind of freedom. Nowadays

    girls go to dances alone, without anyone knowing

    what could happen or where they’re going.

    Some Latinos and Latinas suggested that immigration

    caused a breakdown in cultural taboos, as in the following

    example given by a Puerto Rican man:

    It used to be that you don’t touch no one in your family.

    That’s my cousin, that’s my second cousin—you

    don’t touch no one in your family. Now, “She looks

    good and I want a piece of the action.” We’re not a

    knit family anymore. We’re just broken up since we

    came from the island.

    In the same vein, another Spanish-speaking Latino

    participant spoke of the current lack of shame

    (verguenza) as a problem. He described couples having

    sex in front of their children, or getting their children

    high so they would fall asleep and the parents

    could have wild parties.

    Several Latino men described the loss of family

    connections as a contributing factor. One Latino

    man (Spanish) blamed sexual abuse on “the family

    and society”:

    Family values have gotten lost. Before, parents took

    the time in the family to speak with their children—

    not directly about sex, but they explained it in

    different ways. These days, it’s very serious because

    people are focusing so much on material things that

    they are forgetting their children. They forget about

    their job as parents. They are turning over that part of

    their children’s education to the government.

    Several immigrant male Latino participants expressed

    feelings of vulnerability in their new environment,

    asserting that sexual abuse was more of a problem in

    the United States than in their countries of origin:

    Here you have to keep a closer eye on your children.

    It’s a big problem here. (LSM)

    Risky Institutions

    Latinos and African Americans expressed their

    concern that children were especially vulnerable in

    institutional settings where strangers might have access

    to them. For instance, one Spanish-speaking Latino

    described with pride how he warns his girlfriend

    not to leave their child in a day care center with strangers.

    Similarly, an older African American woman

    mentioned that she cares for all five of her grandchildren

    and tells her children not to allow anyone else to

    take care of them. One African American man described

    the lack of security in recreation facilities as a

    risk factor for children:

    You got people walking in and out all day. He [an

    abuser] just walks into a recreation facility and picks

    him right out of the clack, which one he wants. Ain’t

    no security or nothing. Day care, another situation

    like that, no security. (AM)

    One English-speaking Latino participant described

    knowing of a boy in a correctional institution where

    he was detained as a teenager who was sexually assaulted

    by a guard. With his voice cracking with emotion,

    he described how vulnerable the young boys

    were to the whims of both the guards and the older detainees.

    Offender Propensities

    Some participants from both ethnic groups conveyed

    their sense that there were at least two categories

    of offenders: one consisting of men who are truly

    perverted and are aware of what they are doing and

    the other consisting of adolescent boys and men who

    have acquired a bad habit or who have a treatable

    CHILD MALTREATMENT / MAY 2001

    Fontes et al. / VIEWS OF CHILD SEXUAL ABUSE 111

    mental health problem but for whom sexual offending

    was not part of their “nature.” The older African American

    women made this distinction in response to the

    question of what should happen to a sexual offender:

    Par 1: Give him a taste of his own medicine

    Par 2: Dig it.

    Par 3: Get him locked up.

    Par 4: Or get him help. If it’s a mental problem, get him

    help. But if the person is fully aware of what they’re

    doing, then he should be locked up.

    Fac: How can you tell the difference between someone

    who’s doing it because he’s mentally ill or another

    kind of abuser?

    Par 4: Hard.

    Par 3: If a person’s mentally ill, you see signs of it.

    Par 4: A lot of people don’t appear to be mentally ill but

    there’s something wrong with them. They don’t show

    it, really. Sometimes. But for someone to do something

    like that, they’re crazy or sick or mentally ill.

    Par 2: I would rather them be locked up.

    The following statement by a younger African American

    man illustrates a similar struggle with questions of

    responsibility, mental health, and intention:

    Where people doing those things, you got to check

    their background or their pedigree. They might have

    been sexually molested and they picked up a habit

    and they don’t know why they’re doing it. It’s a habit

    that’s not really in their nature. . . . A lot of times people

    do things out of reaction, not because they’re

    thinking that’s what they want to do.

    In every group some participants said that—as a

    rule—sexual offenders deserve to be attacked, raped,

    and/or murdered. However, they generally advocated

    for mental health treatment coupled with criminal

    punishment for adolescents who had abused a

    child, and for adults whose offending stemmed from

    their own history of abuse. They seemed to believe

    there is a group of boys or men who have picked up

    the habit or vicio of sexual offending, but who do not

    intend to abuse children, and these abusers deserve

    greater empathy.

    Participants in all groups asserted that experiences

    of sexual abuse could lead someone to abuse children

    sexually. They spoke frequently of abused children

    turning into abusers. For example, a Spanish-speaking

    Latino man said, “They grow up with this sickness.

    They are touched and then they start touching others.

    The same that was done to them—to get rid of it they

    do it with others.”

    In the women’s groups, some participants

    described a general distrust of men. One English-

    speaking Latina said that sexual abuse occurs

    because “men are sick.” An African American woman

    described keeping all men away from her daughters,

    including their father. She said she never let anyone

    else change their diapers.Oneyounger African American

    woman suggested that men come in two types:

    “the ones you got to watch and the ones you trust.”

    Perhaps these blanket categorizations ofmencontribute

    to the women participants’ tendencies to overlook

    the possibility of sexually abusive women.

    Indicators of Sexual Abuse

    When asked to describe signs that an adult might

    be sexually abusing a child, the women in both ethnic

    groups tended to limit themselves to describing

    changes in the child after abuse had occurred. The

    women appeared to be more tuned in to children’s

    symptomatic behavior and more confident that they

    would be able to detect a child’s signs of sexual abuse:

    “One way or another, the kid would let you know,” an

    African American women said. In contrast, the men

    described characteristics of the possible abuser, or

    suspicious activity in the relationship between the possible

    abuser and a child.

    Offender Indicators

    The men in all the groups expressed particular suspicion

    of men—especially strangers and neighbors—

    who gave children gifts and spent time with them

    without any clear motive:

    Someone who wants to take your kids or all the kids

    on the block to the movies or the zoo. They look alright,

    like everybody in there, but you don’t know

    what’s going on in his mind. (AM)

    I got a kid who’s 6 and I’m going to be around a lot of

    other kids who’s 6. Everyone knows if I be going to the

    store and my son got two or three ponies with him,

    I’m gonna take them all. It’s because he’s playing with

    them, not because, you know. If a person don’t have a

    child, he don’t have no kind of reason to be around

    kids that age. (AM)

    In the Latino and African American groups, the

    men discussed whether an abuser would reveal himself

    through his general behavior. One English-speaking

    Latino suggested that you could detect a sexual

    abuser because he’d always be drooling and want to

    hang around the boys not the girls. A younger African

    American man recommended the following procedure

    for determining if someone is an abuser:

    See how he interacts with the children at a park or

    Chucky Cheese. You really observe a person just by sitting

    back and watching to see if he’s that pedophile

    thing.

    In a similar vein, a younger African American man

    asserted his ability to detect sexual offenders from

    highly visible external signs:

    When I was 14, there was this Indian guy living up the

    street. He was weird. . . . I used to have a little sister.

    He’d go up to my sister, “Can I have a kiss?” I couldn’t

    beat this guy cause I was a little skinny guy . . . I never

    really trusted that man. . . . The way he walked, his

    body language. You can tell, like, homosexuals, their

    body language, they feminine. I can tell, you know,

    the way they walk, the way they talk. . . . If I was to walk

    up the street with my son, I tell him, “Don’t talk to any

    strangers.” But if I saw that man, I’d tell him, “You stay

    away from that man. Don’t take anything from that

    man. If he tries to talk to you, you tell me.” (AM)

    A participant in the same group disagreed:

    You can’t judge nobody from the way they look, the

    way they walk, that they may be a child molester. You

    got to build suspicion.

    An English-speaking Latino described the factors that

    would raise his level of suspicion:

    Why would the adult want to spend so much time

    around children? Why would the adult always be buying

    presents for the child and seeking time alone with

    the child? Why would the person be fondling the

    child’s arms and knees and bottom so much? Why

    would the adult be kissing the child so much, or kissing

    the child on the lips?

    An African American man remembered that when he

    was in jail, his religious teacher (Muslim) pointed out

    a fellow inmate and said he was a child molester. The

    participant said he looked normal and “didn’t look

    like a child molester.” The assumption seemed to be

    that some child molesters looked the part, whereas

    others looked like everyone else.

    In the men’s groups, participants expressed suspicion

    of gay men and of men who do not spend time

    with women. One Spanish-speaking Latino male suggested

    that you have to talk to boys and men who give

    each other kisses and find out what’s going on. A

    younger African American male said he would be suspicious

    of a guy who was “never seen with a girl. Always

    around little kids. Never with the opposite sex.” One

    African American man suggested that you could tell a

    child molester by the way he walks, “Just like a

    homosexual.”

    One Spanish-speaking Latino man suggested that

    he would suspect sexual abuse if a man was frequently

    seen holding a child in his lap, buying the

    child presents, and rubbing the child’s knees and

    arms. A member of the same group urged caution in

    overgeneralizing affectionate behavior:

    There’s affection. You have to be careful, too, because

    it’s not necessarily a factor to be affectionate

    with a child, to bring presents. These people—satyrs,

    do lewd things (cosas impúdicas). It’s how they touch

    not necessarily the touching. It’s without respect.

    In a number of groups, the participants admitted

    to confusion about the true indicators of sexual

    abuse: “We adults don’t know what to look for. . . .

    Something looks innocent but you don’t really know

    what’s going on in someone’s mind.” (AM)

    Child Indicators

    In the Spanish-speaking Latina group, participants

    asserted that as a result of sexual abuse, children

    would become fearful, timid, spacey, ashamed,

    exaggeratedly shy, lack confidence, be humiliated,

    and “feel like nothing.” They said that a victim of sexual

    abuse would be affected physically and mentally

    and might suffer from nightmares. One English-

    speaking Latina suggested that a girl who is being

    abused sexually might carry herself differently, shifting

    from leg to leg when she is standing. Another suggested

    that the child might act like she was keeping a

    secret and “act too quiet.” The Latinas spoke most frequently

    of girl victims, exclusively described internalizing

    symptoms, and failed to mention the possibility

    of externalizing symptoms (e.g., aggression, delinquency,

    acting out sexually). These externalizing

    symptoms, would be seen as cultural anomalies in a

    young Latina and might be more likely to be viewed as

    signs that a girl is “bad” than as signs of victimization

    (Zimmerman, 1991).

    A younger African American woman suggested

    that a child would show signs of being withdrawn and

    would not play with others, acting differently from

    other children of the same age. More than the

    Latinas, the African American women seemed aware

    of the possibility of externalizing symptoms in a child,

    such as “sleeping with every boy who came in her

    face,” initiating sexual play at an early age, and “getting

    extremely violent and angry.” A younger African

    American woman also mentioned that a person who

    has been abused sexually might become suicidal.

    Another suggested that bruises and marks, “in personal

    areas of their bodies,” could indicate sexual

    abuse. Finally, an older African American woman participant

    suggested that when a child knows too much

    about sex—more than he could learn on the street—

    that would be “a clue that someone is trying something

    on them, experimenting on them.”

    The primary child indicator of sexual abuse, mentioned

    by all the groups, is that a child would show fear

    of the abuser and move away from him. The following

    comment is typical: “A child is afraid to go around

    with a person. Could be a cousin, uncle John, or whatever.

    That would make you wonder” (AW). Only one

    participant mentioned the possibility that a child

    could be closely bonded to someone who had abused

    the child sexually. This African American woman

    described a child victim she had seen: “She didn’t

    want to be around nobody but him [the abuser], even

    though what he was doing was wrong.”

    Limitations

    The findings reported here are the results of only

    eight focus groups conducted in one Northeastern

    city. The participants were selected purposively to

    represent a certain diversity of Latinos and African

    Americans, in terms of gender, age, and acculturation

    as indicated by language preference (for Latinos).

    However, the sample was not random and should not

    be seen as representing all Latinos and African Americans.

    Interviews with people from these ethnic groups

    who live in different geographic areas or who have

    higher levels of income and academic education

    might yield different results. The lack of concrete

    demographic information about the group participants

    (e.g., ages, socioeconomic status, and country

    of origin) and the lack of knowledge of participants’

    own experiences in regard to sexual abuse (e.g., victims,

    offenders) makes it impossible to render any

    absolute conclusions about these diverse groups of

    people. This research is entirely based on self-reports

    and concerns participants’ views of sexual abuse, not

    factors related to the actual occurrence of sexual abuse

    among Latinos and African Americans. Additionally,

    as in most qualitative studies, the researchers can

    report on the range of opinions presented but have

    no data on whether these opinions are typical or

    unusual for the groups of people who expressed

    them.

    Another limitation concerns the length of the

    sessions. With each session lasting only 45 to 90 minutes,

    depending on the number of participants and

    their volubility, there was limited time to collect data

    after establishing mutual trust and comfort with this

    sensitive subject.Weexpect that holding repeated sessions

    with the same individuals would have yielded

    more stories and greater understanding of the participants’

    perspectives.

    CONCLUSIONS

    Summary of Findings

    The participants were indeed knowledgeable

    about child sexual abuse and knew of its existence in

    the larger world and within their communities. They

    considered it a significant problem deserving attention.

    They demonstrated awareness of the power differential

    between an adult or adolescent offender and

    a child and described a variety of ways an offender

    could gain a child’s compliance. They included references

    to sex between an adult man and a young adolescent

    girl (statutory rape) as a problem with a

    unique dynamic, but one that still falls into the category

    of sexual abuse. They expressed less concern

    about situations involving women abusers and male

    victims, and no group mentioned the possibility of

    women abusing girls. Men named many more explicit

    behaviors as constituting sexual abuse, whereas

    women tended to speak more through euphemisms.

    When asked to describe the warning signs or indicators

    of sexual abuse, men participants tended to

    offer examples referring to an abuser’s behavior with

    a single child or with children in general. In answer to

    the same question, women participants tended to

    focus on how a single child might look after abuse has

    occurred. All groups referred to similar factors as

    placing children at risk, including unrelated men having

    access to children, risky institutions, and the

    offender’s tendencies. Latino respondents were more

    likely to refer to family risk factors, including changes

    in the culture and family resulting from immigration.

    Additionally, some women referred generally to all

    men as potentially dangerous. Latino participants

    appeared more comfortable than African American

    participants in telling personal stories of abuse.

    Group differences in conversational style emerged.

    The findings of this study lend support to the

    ecosystemic notion that identity groups defined by

    culture and gender influence people’s views of sexual

    child abuse (Fontes, 1993a; Fontes, 1995). Rather

    than being a unitary phenomenon defined solely by

    the behaviors that take place, it would appear that

    experiences of child abuse in general, and child sexual

    abuse in particular, are colored by the perceptions

    and values of the victim, the offender, and the cultural

    communities in which they are nestled. This would

    seem to have clear implications for sexual abuse prevention,

    intervention, and research.

    Implications

    The authors have made every attempt to provide a

    fair, balanced, and accurate report of this study,

    including a frank discussion of its limitations. We

    present this section on implications tentatively and

    humbly, in the hope that it will prove useful as part of

    the incremental process of obtaining information for

    future prevention, intervention, and research.

    Implications for Prevention

    This study implies universal and group-specific

    suggestions for prevention programs aimed at educat-

    ing adults in Latino and African American communities.

    For instance, all groups recognized the existence

    of sexual abuse in general and in their communities.

    However, the participants uniformly emphasized the

    occurrence of sexual abuse by unrelated men and

    deemphasized the possibility of sexual abuse occurring

    in a family relationship other than through stepfathers.

    Also, the participants rarely spontaneously

    mentioned the possibility of adolescent abusers.

    These findings would suggest that education programs

    should not limit themselves to trying to convince

    the public that sexual abuse is a problem but

    may need to redirect some concern from the adult

    stranger drooling at the corner to adolescents and

    family members.

    Similarly, all groups recognized that some sexual

    abuse victims become offenders. However, no group

    mentioned that not all (indeed not most!) sexual

    abuse victims become offenders. An education campaign

    that describes the many ways victims learn to

    cope (e.g., through seeking counseling, through

    becoming professional helpers and protecting other

    children) might help to ease some of the stigma associated

    with victimization, thereby encouraging victims,

    potential offenders, families, and communities

    to discuss sexual abuse more openly.

    This research also points to the need for group-specific

    prevention programs. These programs should be

    tailored to the strengths and weaknesses of the groups

    they are meant to reach. For instance, a program

    aimed at helping adult women recognize and report

    sexual abuse might focus on the ways children may

    manifest their victimization because women appear

    to concentrate on child symptoms resulting from

    abuse. At the same time, Latina women may need to

    learn more about externalizing behaviors as a potential

    sign of sexual abuse. Programs directed at adult

    women should also alert them to signs of grooming

    behavior and other irregularities in the abuser/victim

    relationship.

    Prevention programs for male caretakers should

    teach men how to focus in on child indicators of

    abuse. Additionally, to avoid endangering people

    who discover abuse and suspected abusers, prevention

    programs should probably alert men in general

    and Latinos in particular to the efficacy of using official

    channels to address issues of child abuse. One

    Latino mentioned that a friend had been sentenced

    to 50 years in jail for killing a man who he suspected

    had molested his daughter. Many of the other Latino

    men and some African American men indicated that

    they, too, would assault a known sexual abuser, and

    particularly, one who had abused a member of the

    respondent’s family. It would be sad, indeed, if a public

    information campaign alerting people to signs of

    sexual abuse inadvertently influenced loving caretakers

    to assault suspected child molesters.

    Sex with minor girls (statutory rape) concerned

    the participants, but there was a great deal of confusion

    about the age of consent and the relationship

    between a girl’s physical maturity and her ability to

    consent to sexual activity. Disseminating clear information

    about legal and community standards might

    be helpful here.

    Participants in several groups seemed to confound

    homosexuality and sexual abuse. A prevention campaign

    that raises awareness of sexual abuse in these

    communities might have the unwarranted side effect

    of stimulating homophobic fear, discrimination, and

    attacks. It would seem to be important, then, to break

    the perceived but erroneous link between homosexuality

    and child sexual abuse for members of these

    communities and alert them to the fact that the male

    partners of female relatives pose a greater risk to children

    than homosexuals (Jenny, Roesler, & Poyer,

    1994).

    The groups (and particularly the Latino men and

    women) frequently defined terms and expressed

    their opinions through stories about people. An effective

    prevention campaign might include radio, television,

    and newspaper advertisements that use personal

    vignettes to alert people to categories of abuse that

    they may not otherwise consider (e.g., abuse by relatives,

    adolescents, or women) and clear up misinformation

    (e.g., that offenders look different from other

    people).

    Implications for

    Intervention and Training

    This study suggests that effective interventions for

    sexual child abuse will be tailored to the beliefs and

    circumstances of the clients to whom they are

    directed. A one-size-fits-all approach to therapeutic,

    criminal justice, legal, medical, and child protection

    intervention in sexual abuse may fail if the services

    provided run counter to the cultural beliefs and practices

    of the clients. To design and implement interventions

    that take into account the culture and circumstances

    of the clients, professionals in a variety of

    contexts and at a variety of levels—from senior administrators

    to frontline outreach workers—will need to

    be trained in cultural competency (Abney, 1996). To

    gain greater trust within Latino and African American

    communities, professionals who intervene in cases of

    sexual abuse will need to demonstrate that they are

    effective and nondiscriminatory (Gould, 1991). Only

    then will word spread in African American and Latino

    communities that benefit can be derived from detecting

    and reporting sexual child abuse.

    Implications for Research

    This exploratory investigation suggests many avenues

    for further research. In finding that ethnic culture

    and gender seem to affect opinions about and

    knowledge of child sexual abuse, it suggests that further

    research with the groups discussed here, as well

    as other groups, may also yield fruitful results. It

    also implies that current child sexual abuse prevention

    programs (e.g., in the schools) may have differential

    impact on different cultural groups, an idea

    that is inadequately explored in extant literature

    (Finkelhor et al., 1993). If culture-specific child sexual

    abuse prevention programs are instituted, as suggested

    above, it would be wise to investigate their

    impact and effectiveness. This study adds to extant

    research on views of sexual abuse obtained through

    survey data (e.g., Thompson & Smith, 1993). Further

    research is indicated using these and other methods,

    such as individual interviews, structured observations,

    and role plays.

    Finally, the differences in conversational style

    found among the groups seems to be an area worthy

    of further exploration. For instance, it may be that

    focus group instructions or facilitator behaviors need

    to vary for different groups. For example, perhaps

    women should be encouraged to disagree with each

    other, or facilitators working with women need to ask

    individual participants for their opinions to more adequately

    assess the range of opinions in the room. Or it

    may be that less acculturated immigrants need a more

    thorough introduction to the purposes and mechanics

    of focus groups to help them gain comfort in the

    setting so they can speak freely.

    The information presented in this article indicates

    that Latinos and African Americans view sexual child

    abuse as a significant problem. It also documents variations

    in perceptions of sexual child abuse by gender

    and ethnicity for Latinos and African Americans.

    Additional studies with larger samples are recommended

    to obtain a wider range of responses.

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